CART Form 4: Simo Fidji Disposes 56,958 Shares Under Pre-Set Trading Plan
Rhea-AI Filing Summary
Maplebear Inc. (CART) reported that Simo Fidji, who serves as President and CEO and as a director, sold common stock under a pre-established trading plan. Between 08/08/2025 and 08/12/2025 Mr. Fidji disposed of a total of 56,958 shares across three transactions, leaving him with 1,901,847 shares beneficially owned after the last reported sale.
The filings state the sales were executed pursuant to a Rule 10b5-1 plan adopted on November 20, 2024. The reported weighted-average prices for the three tranches are $50.8631, $51.7067 and $51.4651, and the footnotes disclose price ranges for the multiple trade executions and offer to provide a detailed breakdown on request. The Form 4 was executed by an attorney-in-fact.
Positive
- Sales executed under a Rule 10b5-1 plan, reflecting a pre-established trading arrangement
- Detailed price disclosure including weighted-average prices and disclosed per-trade price ranges
- Reporting person identified with roles (President, CEO and Director), and beneficial ownership figures are provided
Negative
- Insider dispositions totaling 56,958 shares were reported, which may be noted by investors monitoring insider activity
- Beneficial ownership decreased to 1,901,847 shares after the reported transactions
Insights
TL;DR Insider sales totaling 56,958 shares were executed under a 10b5-1 plan; transaction details and weighted-average prices are disclosed.
The transactions reported by Simo Fidji were effected under a Rule 10b5-1 plan, which typically indicates pre-planned dispositions rather than ad-hoc sales. The filing provides specific share counts and weighted-average prices for each tranche and discloses the per-trade price ranges in footnotes, maintaining transparency about execution. From a market-impact viewpoint, the sales are documented and compliant; materiality depends on investor thresholds and the holder's overall stake.
TL;DR Sales were conducted under an established plan; disclosures include price ranges and an offer to supply detailed breakdowns on request.
The Form 4 clearly identifies the reporting person as both an officer and director and specifies the Rule 10b5-1 plan adoption date, which supports the affirmative defense. The disclosure of weighted-average prices and explicit offer to provide per-trade quantities/prices on request strengthens governance transparency. There is no indication in the form of other governance actions or departures.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 7,140 | $51.4651 | $367K |
| Sale | Common Stock | 2,557 | $50.8631 | $130K |
| Sale | Common Stock | 47,261 | $51.7067 | $2.44M |
Footnotes (1)
- The reported sales were effected pursuant to a Rule 10b5-1 trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c), adopted on November 20, 2024. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.06 to $51.0550 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.0701 to $52.00 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.97 to $51.86 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote