CART Form 4: Simo Fidji Disposes 56,958 Shares Under Pre-Set Trading Plan
Rhea-AI Filing Summary
Maplebear Inc. (CART) reported that Simo Fidji, who serves as President and CEO and as a director, sold common stock under a pre-established trading plan. Between 08/08/2025 and 08/12/2025 Mr. Fidji disposed of a total of 56,958 shares across three transactions, leaving him with 1,901,847 shares beneficially owned after the last reported sale.
The filings state the sales were executed pursuant to a Rule 10b5-1 plan adopted on November 20, 2024. The reported weighted-average prices for the three tranches are $50.8631, $51.7067 and $51.4651, and the footnotes disclose price ranges for the multiple trade executions and offer to provide a detailed breakdown on request. The Form 4 was executed by an attorney-in-fact.
Positive
- Sales executed under a Rule 10b5-1 plan, reflecting a pre-established trading arrangement
- Detailed price disclosure including weighted-average prices and disclosed per-trade price ranges
- Reporting person identified with roles (President, CEO and Director), and beneficial ownership figures are provided
Negative
- Insider dispositions totaling 56,958 shares were reported, which may be noted by investors monitoring insider activity
- Beneficial ownership decreased to 1,901,847 shares after the reported transactions
Insights
TL;DR Insider sales totaling 56,958 shares were executed under a 10b5-1 plan; transaction details and weighted-average prices are disclosed.
The transactions reported by Simo Fidji were effected under a Rule 10b5-1 plan, which typically indicates pre-planned dispositions rather than ad-hoc sales. The filing provides specific share counts and weighted-average prices for each tranche and discloses the per-trade price ranges in footnotes, maintaining transparency about execution. From a market-impact viewpoint, the sales are documented and compliant; materiality depends on investor thresholds and the holder's overall stake.
TL;DR Sales were conducted under an established plan; disclosures include price ranges and an offer to supply detailed breakdowns on request.
The Form 4 clearly identifies the reporting person as both an officer and director and specifies the Rule 10b5-1 plan adoption date, which supports the affirmative defense. The disclosure of weighted-average prices and explicit offer to provide per-trade quantities/prices on request strengthens governance transparency. There is no indication in the form of other governance actions or departures.