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CART Form 4: Simo Fidji Disposes 56,958 Shares Under Pre-Set Trading Plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Maplebear Inc. (CART) reported that Simo Fidji, who serves as President and CEO and as a director, sold common stock under a pre-established trading plan. Between 08/08/2025 and 08/12/2025 Mr. Fidji disposed of a total of 56,958 shares across three transactions, leaving him with 1,901,847 shares beneficially owned after the last reported sale.

The filings state the sales were executed pursuant to a Rule 10b5-1 plan adopted on November 20, 2024. The reported weighted-average prices for the three tranches are $50.8631, $51.7067 and $51.4651, and the footnotes disclose price ranges for the multiple trade executions and offer to provide a detailed breakdown on request. The Form 4 was executed by an attorney-in-fact.

Positive

  • Sales executed under a Rule 10b5-1 plan, reflecting a pre-established trading arrangement
  • Detailed price disclosure including weighted-average prices and disclosed per-trade price ranges
  • Reporting person identified with roles (President, CEO and Director), and beneficial ownership figures are provided

Negative

  • Insider dispositions totaling 56,958 shares were reported, which may be noted by investors monitoring insider activity
  • Beneficial ownership decreased to 1,901,847 shares after the reported transactions

Insights

TL;DR Insider sales totaling 56,958 shares were executed under a 10b5-1 plan; transaction details and weighted-average prices are disclosed.

The transactions reported by Simo Fidji were effected under a Rule 10b5-1 plan, which typically indicates pre-planned dispositions rather than ad-hoc sales. The filing provides specific share counts and weighted-average prices for each tranche and discloses the per-trade price ranges in footnotes, maintaining transparency about execution. From a market-impact viewpoint, the sales are documented and compliant; materiality depends on investor thresholds and the holder's overall stake.

TL;DR Sales were conducted under an established plan; disclosures include price ranges and an offer to supply detailed breakdowns on request.

The Form 4 clearly identifies the reporting person as both an officer and director and specifies the Rule 10b5-1 plan adoption date, which supports the affirmative defense. The disclosure of weighted-average prices and explicit offer to provide per-trade quantities/prices on request strengthens governance transparency. There is no indication in the form of other governance actions or departures.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Simo Fidji

(Last) (First) (Middle)
C/O MAPLEBEAR INC.
50 BEALE STREET, SUITE 600

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Maplebear Inc. [ CART ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
PRESIDENT AND CEO
3. Date of Earliest Transaction (Month/Day/Year)
08/08/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/08/2025 S(1) 2,557 D $50.8631(2) 1,956,248 D
Common Stock 08/08/2025 S(1) 47,261 D $51.7067(3) 1,908,987 D
Common Stock 08/12/2025 S(1) 7,140 D $51.4651(4) 1,901,847 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The reported sales were effected pursuant to a Rule 10b5-1 trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c), adopted on November 20, 2024.
2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.06 to $51.0550 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.0701 to $52.00 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.97 to $51.86 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote
/s/ Bradley Libuit, Attorney-in-Fact 08/12/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Simo Fidji report on the Form 4 for Maplebear Inc. (CART)?

The Form 4 reports that Simo Fidji, President, CEO and director, sold a total of 56,958 common shares in transactions dated 08/08/2025 and 08/12/2025.

Were the sales by the CART reporting person part of a trading plan?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted on November 20, 2024.

How many shares does the reporting person own after the reported sales?

Following the reported transactions, the filing shows the reporting person beneficially owned 1,901,847 shares.

What prices were reported for the share sales in the Form 4?

The reported weighted-average prices for the three tranches are $50.8631, $51.7067 and $51.4651; the footnotes disclose the per-trade price ranges for each tranche.

Can investors get a breakdown of the individual trade prices?

Yes. The reporting person states they will provide, upon request, full information regarding the number of shares sold at each separate price within the disclosed ranges.
Instacart, Inc.(Maplebear Inc.)

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10.45B
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Internet Retail
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United States
SAN FRANCISCO