Cracker Barrel Insider Activity: Vesting and Sales Reduce CFO Holdings
Rhea-AI Filing Summary
Craig Pommells, SVP & CFO of Cracker Barrel (CBRL), reported a mix of stock vesting and share sales on 09/30/2025. A performance award of 1,073 shares vested on certification under the FY23 Long-Term Performance Plan, and shares were withheld to cover federal taxes related to the grant and prior vesting. On the same date Pommells disposed of 455 and 6,396 shares at $44.06 each. After these transactions his direct beneficial ownership is reported as 37,649 shares.
Positive
- Performance award vested (1,073 shares) indicating achievement of FY23 Long-Term Performance Plan criteria
- Tax withholding handled via share deductions, demonstrating standard compensation settlement practices rather than cash outflows
Negative
- Insider disposed of 6,851 shares (455 and 6,396) at $44.06, reducing direct holdings from 44,500 to 37,649 shares
- Net decrease in beneficial ownership which may be viewed negatively by some investors monitoring insider commitment
Insights
TL;DR Insider reported vesting of performance stock and contemporaneous open-market disposals resulting in a lower direct holding.
The filing shows routine compensation mechanics: a performance-based award of 1,073 shares vested following Compensation Committee certification under the FY23 Long-Term Performance Plan, and portions of awards were withheld to satisfy federal tax obligations. Separately, 6,851 shares were disposed at $44.06, reducing direct holdings to 37,649 shares. This pattern—vesting plus tax-withholding and partial sales—is common for executive tax-liability management and does not by itself indicate governance concerns, though investors may monitor for any follow-up trading patterns.
TL;DR Transactions are material in size but appear tied to compensation and tax withholding rather than opportunistic trading.
The report distinguishes a vested performance award (1,073 shares) and two disposals: 455 shares and 6,396 shares sold at $44.06. The disposals correspond with tax-withholding events and open-market sales disclosed in the same filing. The net impact is a decline from 44,500 to 37,649 shares beneficially owned. For a company of Cracker Barrel's scale, the absolute size may be modest, but such insider sales are a relevant datapoint for short-term supply and signaling analyses.