Celsius (CELH) Form 144: 5,000 RSU Shares Proposed Sale via UBS

Rhea-AI Filing Summary

Form 144 filed for Celsius Holdings, Inc. (CELH) reports a proposed sale of 5,000 common shares to be executed through UBS Financial Services on Nasdaq with an aggregate market value of $300,000. The filing shows the issuer has 257,946,135 shares outstanding.

The shares being sold were originally acquired as RSU grants: 4,450 shares on 04/18/2022 and 550 shares on 08/19/2022. The filing also discloses a prior sale of 5,000 common shares on 08/07/2025 that generated $255,900 in gross proceeds. The filer certifies they are not aware of undisclosed material adverse information.

Insights

Securities Analyst

TL;DR: Routine Form 144 reporting an insider RSU sale; transaction size is immaterial relative to shares outstanding.

The filing documents a proposed sale of 5,000 common shares via UBS with an indicated aggregate market value of $300,000. Acquisition details identify RSU grants in April and August 2022 totaling 5,000 shares, and a recent executed sale on 08/07/2025 realizing $255,900. Given the issuer's reported 257,946,135 outstanding shares, the transaction represents a de minimis percentage of the float and is unlikely to be material to valuation or liquidity. Disclosure and Rule 144 mechanics appear standard.

Corporate Governance Expert

TL;DR: Disclosure aligns with Rule 144 requirements; signer attests no undisclosed material information.

The notice provides required details: broker, sale amount, acquisition dates, and nature of acquisition (RSU grants). The signature section includes the standard attestation about material non-public information and trading-plan references. From a governance perspective, the filing shows procedural compliance with insider sale disclosure norms; there are no red flags in the text regarding undisclosed arrangements or plan adoption dates.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services, Inc. Eleven Madison Avenue 4th Floor New York NY 10010	5000	300000.00	257946135	08/18/2025	Nasdaq

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/18/2022	RSU Grant	Issuer			4450	04/18/2022	NA
Common	08/19/2022	RSU Grant	Issuer			550	08/19/2022	NA

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jarrod Langhans 2424 N. FEDERAL HWY SUITE 208 Boca Raton FL 33431	Common	08/07/2025	5000	255900.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)