Celsius CEO buys 18,000 shares at ~$27.44

Celsius Holdings CEO John Fieldly increased his direct holding to 956,063 shares through an open-market purchase of 18,000 shares.

Rhea-AI Filing Summary

Celsius Holdings, Inc. (CELH) reports that Chief Executive Officer and director John Fieldly purchased 18,000 shares of common stock on September 10, 2026 in an open-market transaction at a weighted average price of $27.4357 per share, with individual trades ranging from $27.42 to $27.4387. Following this purchase, Fieldly directly holds 956,063 shares, which include 523 shares acquired under Celsius' 2025 Employee Stock Purchase Plan on June 30, 2026. No Rule 10b5-1 trading plan is reported for this transaction.

Insider Trade Summary

Net Buyer: 18,000 shares

Net Buy 1 txn

Insider Fieldly John

Role Chief Executive Officer

Bought 18,000 shs ($494K)

Type	Security	Shares	Price	Value
Purchase	Common Stock, $0.001 par value per share F1, F2	18,000	$27.4357	$494K

Holdings After Transaction: Common Stock, $0.001 par value per share — 956,063 shares (Direct)

Footnotes (2)

1. F1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions ranging from $27.42 to $27.4387, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
2. F2. Includes 523 shares acquired under Celsius' 2025 Employee Stock Purchase Plan on June 30, 2026.

Key Figures

Shares purchased: 18,000 shares Weighted average purchase price: $27.4357 per share Price range of purchases: $27.42–$27.4387 per share +2 more

5 metrics

Shares purchased 18,000 shares Open-market purchase on September 10, 2026 by CEO John Fieldly

Weighted average purchase price $27.4357 per share Average price for the 18,000 CELH shares bought on September 10, 2026

Price range of purchases $27.42–$27.4387 per share Range of trade prices within the 18,000-share purchase

Shares owned after transaction 956,063 shares Direct holdings of John Fieldly after the September 10, 2026 purchase

ESPP shares included 523 shares Shares acquired under Celsius' 2025 Employee Stock Purchase Plan on June 30, 2026

Key Terms

weighted average price, Employee Stock Purchase Plan, open market

3 terms

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Employee Stock Purchase Plan financial

"Includes 523 shares acquired under Celsius' 2025 Employee Stock Purchase Plan"

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

open market financial

"Purchase in open market or private transaction"

An open market is a system where buying and selling of goods, services, or financial assets happen freely without restrictions or special controls. For investors, it means they can trade assets easily and quickly, which helps determine fair prices based on supply and demand. This environment encourages transparency and competition, making it easier to buy or sell with confidence.

FAQ

What insider transaction did CELH report for CEO John Fieldly?

Celsius Holdings reported that CEO and director John Fieldly purchased 18,000 shares of common stock on September 10, 2026 in an open-market transaction at a weighted average price of $27.4357 per share.

What is John Fieldly’s total CELH shareholding after this transaction?

After the September 10, 2026 purchase, John Fieldly directly holds 956,063 shares of Celsius Holdings common stock, including 523 shares acquired under the company’s 2025 Employee Stock Purchase Plan on June 30, 2026.

At what prices were the CELH shares bought in this Form 4 transaction?

The 18,000 Celsius Holdings shares were bought at a weighted average price of $27.4357 per share, with individual purchase prices ranging from $27.42 to $27.4387, according to the Form 4 footnote.

Was the CELH insider purchase made under a Rule 10b5-1 trading plan?

No. The filing indicates that the Rule 10b5-1 checkbox is not marked, so this 18,000-share purchase by John Fieldly was not reported as being made under a Rule 10b5-1 trading plan.

What role does John Fieldly hold at Celsius Holdings (CELH)?

John Fieldly is identified as both a director and the Chief Executive Officer of Celsius Holdings, Inc. in the Form 4 reporting his September 10, 2026 purchase of 18,000 shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/10/2026 - 05:04 PM Accepted by SEC EDGAR 09/10/2026 - 05:03 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fieldly John

(Last) (First) (Middle)

2381 NW EXECUTIVE CENTER DR.

(Street)

BOCA RATON FLORIDA 33431

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/10/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.001 par value per share	09/10/2026		P		18,000	A	$27.4357(1)	956,063(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions ranging from $27.42 to $27.4387, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

2. Includes 523 shares acquired under Celsius' 2025 Employee Stock Purchase Plan on June 30, 2026.

Remarks:

	/s/ Richard Mattessich, Attorney-in-fact	09/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)