Lu Jia of Cheer Holding (CHR) reports initial Class A share holdings

Rhea-AI Filing Summary

Cheer Holding, Inc. director Lu Jia filed an initial ownership report showing his holdings of the company’s Class A Ordinary Shares. The filing reports 13,108 Class A shares held indirectly through Enjoy Starlight Limited and 1 Class A share held directly by Lu Jia.

The footnotes state that Enjoy Starlight Limited directly holds the indirectly owned shares and that Lu Jia is the sole shareholder and director of Enjoy Starlight Limited, clarifying his relationship to this entity and the associated indirect ownership stake.

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person^*

Lu Jia

(Last) (First) (Middle)

C/O CHEER HOLDING, INC.

19F, BLOCK B, XINHUA TECHNOLOGY BUILDING

(Street)

BEIJING F4 100016

(City) (State) (Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
12/18/2025

3. Issuer Name and Ticker or Trading Symbol
Cheer Holding, Inc. [ CHR ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A Ordinary Shares	13,108	I	by Enjoy Starlight Limited(1)
Class A Ordinary Shares	1	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Directly held by Enjoy Starlight Limited. Mr. Lu is the sole shareholder and director of Enjoy Starlight Limited.

	/s/ JIA LU	03/13/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
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FAQ

What does Lu Jia’s Form 3 filing for Cheer Holding (CHR) disclose?

The Form 3 discloses Lu Jia’s initial ownership of Cheer Holding Class A Ordinary Shares. It reports 13,108 shares held indirectly through Enjoy Starlight Limited and 1 share held directly, establishing his baseline equity position as a company director.

How many Cheer Holding (CHR) shares does Lu Jia hold indirectly and through whom?

Lu Jia indirectly holds 13,108 Class A Ordinary Shares of Cheer Holding through Enjoy Starlight Limited. A footnote explains that Enjoy Starlight Limited is the direct holder and that Lu Jia is its sole shareholder and director, linking him to these indirectly owned shares.

How many Cheer Holding (CHR) shares does Lu Jia own directly?

The filing reports that Lu Jia directly owns 1 Class A Ordinary Share of Cheer Holding. This direct position is separate from the 13,108 Class A shares held indirectly through Enjoy Starlight Limited, giving a complete view of his reported direct and indirect holdings.

What is the role of Enjoy Starlight Limited in Lu Jia’s Cheer Holding (CHR) ownership?

Enjoy Starlight Limited is identified as the direct holder of 13,108 Cheer Holding Class A Ordinary Shares attributed indirectly to Lu Jia. A footnote states that Lu Jia is the sole shareholder and director of Enjoy Starlight Limited, clarifying control and beneficial connection to those shares.

Does Lu Jia’s Form 3 show any recent buy or sell transactions in Cheer Holding (CHR)?

No, the Form 3 presents holdings rather than recent trades. Transaction entries are coded as holdings with unknown transaction codes and no reported share amounts bought or sold, indicating this filing serves to establish Lu Jia’s initial ownership position as a director.