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Cheer Holding (CHR) CEO Zhang Bing reports direct and indirect share ownership

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
3

Rhea-AI Filing Summary

Cheer Holding, Inc. CEO Zhang Bing filed an initial ownership report showing his stake in the company’s Class A Ordinary Shares. He indirectly holds 37,906 shares through Happy Starlight Limited, where he is the sole shareholder and director, and directly holds 1,520 shares.

Positive

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SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0104
Estimated average burden
hours per response: 0.5
1. Name and Address of Reporting Person*
Zhang Bing

(Last) (First) (Middle)
C/O CHEER HOLDING, INC.
19F, BLOCK B, XINHUA TECHNOLOGY BUILDING

(Street)
BEIJING F4 100016

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
12/18/2025
3. Issuer Name and Ticker or Trading Symbol
Cheer Holding, Inc. [ CHR ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A Ordinary Shares 37,906 I by Happy Starlight Limited(1)
Class A Ordinary Shares 1,520 D
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Directly held by Happy Starlight Limited. Mr. Zhang is the sole shareholder and director of Happy Starlight Limited.
/s/ BING ZHANG 03/13/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What does Zhang Bing’s Form 3 filing show about his CHR share ownership?

The Form 3 shows CEO Zhang Bing’s existing ownership in Cheer Holding’s Class A Ordinary Shares. He indirectly holds 37,906 shares through Happy Starlight Limited and directly owns 1,520 shares, establishing his reported beneficial stake as a company insider.

How many Cheer Holding (CHR) shares does Happy Starlight Limited hold?

Happy Starlight Limited holds 37,906 Class A Ordinary Shares of Cheer Holding, Inc. The filing notes CEO Zhang Bing is the sole shareholder and director of Happy Starlight Limited, so these shares are reported as indirectly owned by him as part of his insider holdings.

How many Cheer Holding (CHR) shares does CEO Zhang Bing own directly?

Zhang Bing directly owns 1,520 Class A Ordinary Shares of Cheer Holding, Inc. This direct position is reported separately from his larger indirect stake held through Happy Starlight Limited, giving investors a clearer view of his personal and entity-based ownership.

What is the purpose of this Form 3 for Cheer Holding (CHR)?

This Form 3 serves as an initial statement of beneficial ownership for CEO Zhang Bing. It discloses his direct and indirect holdings in Cheer Holding’s Class A Ordinary Shares, providing transparency about his equity position as a director and officer of the company.

How is indirect ownership reported for CHR shares in this filing?

Indirect ownership is reported through Happy Starlight Limited, which holds 37,906 Class A Ordinary Shares. The filing explains Zhang Bing is Happy Starlight Limited’s sole shareholder and director, so those shares are attributed to him as indirectly owned in the reported totals.
Cheer Holding

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