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[SCHEDULE 13D/A] Cheer Holding, Inc. Amended Major Shareholder Report

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
SCHEDULE 13D/A

Rhea-AI Filing Summary

Cheer Holding, Inc. shareholder Jia Lu and Enjoy Starlight Limited filed Amendment No. 1 to their Schedule 13D to report that they are no longer beneficial owners of more than five percent of the company’s Class A ordinary shares. The change results from an increase in Cheer Holding’s outstanding Class A shares, not from a disclosed sale. As of April 10, 2026, Mr. Lu is deemed to beneficially own 4,371 Class A shares, representing 0.3% of the 1,562,119 Class A shares outstanding, including shares held through Enjoy Starlight Limited.

Positive

  • None.

Negative

  • None.

Insights

Large holder’s stake in Cheer Holding diluted below 5% due to higher share count.

The filing shows that Jia Lu and Enjoy Starlight Limited now beneficially own 4,371 Class A shares of Cheer Holding, Inc., equal to 0.3% of the class. This drop below the five percent threshold stems from more Class A shares being outstanding.

The amendment is characterized as an exit filing from Schedule 13D status, meaning these holders are no longer classified as greater-than-five-percent beneficial owners. Their position includes shares held via Enjoy Starlight Limited, where Mr. Lu is sole director and shareholder.

The company has effected multiple share consolidations, and the reported figures are adjusted for one-for-ten, one-for-fifty, and one-for-three consolidations completed on November 24, 2023, December 22, 2025, and April 6, 2026. Ownership percentages are based on 1,562,119 Class A shares outstanding as of April 10, 2026.

Beneficially owned shares (Jia Lu) 4,371 shares Class A shares beneficially owned as of the amendment
Ownership percentage 0.3% Percent of Class A ordinary shares represented by 4,371 shares
Shares outstanding 1,562,119 shares Class A ordinary shares outstanding as of April 10, 2026
Enjoy Starlight Limited holdings 4,370 shares Class A shares with shared voting and dispositive power
Share consolidation ratio 1-for-10 Share consolidation completed November 24, 2023
Share consolidation ratio 1-for-50 Share consolidation completed December 22, 2025
Share consolidation ratio 1-for-3 Share consolidation completed April 6, 2026
Date ceased >5% holder November 6, 2025 Date reporting persons fell below five percent ownership
beneficial owner financial
"each Reporting Person has ceased to be the beneficial owner of more than five percent"
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
Schedule 13D regulatory
"This Amendment No. 1 to (this "Amendment") amends and supplements the filed with the (the "SEC")"
A Schedule 13D is a legal document that investors file with regulators when they buy a large enough stake in a company to potentially influence its management or decisions. It provides details about the investor’s intention, ownership stake, and plans, helping other investors understand who is gaining control and what their motives might be.
share consolidations financial
"share numbers presented in this Amendment have been adjusted to reflect the following share consolidations effected by the Issuer"
sole voting power financial
"Number of Shares Beneficially Owned by Each Reporting Person With: | 7 | Sole Voting Power 1.00"
Sole voting power is the exclusive right to cast votes attached to a shareholder’s stock without needing approval from anyone else. Like holding the only remote control for a TV, it lets that holder decide corporate matters such as board members, mergers, and policy changes, making it important to investors because it concentrates control and can strongly influence a company’s strategy and the value of its shares.
shared dispositive power financial
"8 | Shared Voting Power 4,370.00 9 | Sole Dispositive Power 0.00 10 | Shared Dispositive Power 4,370.00"
exit filing regulatory
"This Amendment is the final amendment to the Original and constitutes an "exit filing" for each Reporting Person."





G39973139

(CUSIP Number)
Jia Lu
19F, Block B, Xinhua Technology Bldg, No. 8 Tuofangying Rd, Chaoyang
Beijing, F4, 100016
86-138-1035-5988

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
11/06/2025

(Date of Event Which Requires Filing of This Statement)


If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).




schemaVersion:


SCHEDULE 13D




Comment for Type of Reporting Person:
All of the share numbers presented in this Amendment have been adjusted to reflect the following share consolidations effected by the Issuer: a one-for-ten share consolidation completed on November 24, 2023, a one-for-fifty share consolidation completed on December 22, 2025, and a one-for-three share consolidation completed on April 6, 2026. The calculation of the percent of class in Row 13 is based on 1,562,119 Class A ordinary shares, par value $0.15, outstanding of the Issuer as of April 10, 2026, based on information provided to the Reporting Person by the Issuer.


SCHEDULE 13D




Comment for Type of Reporting Person:
All of the share numbers presented in this Amendment have been adjusted to reflect the following share consolidations effected by the Issuer: a one-for-ten share consolidation completed on November 24, 2023, a one-for-fifty share consolidation completed on December 22, 2025, and a one-for-three share consolidation completed on April 6, 2026. The calculation of the percent of class in Row 13 is based on 1,562,119 Class A ordinary shares, par value $0.15, outstanding of the Issuer as of April 10, 2026, based on information provided to the Reporting Person by the Issuer.


SCHEDULE 13D


Jia Lu
Signature:/s/ Jia Lu
Name/Title:Jia Lu, an individual
Date:04/16/2026
Enjoy Starlight Limited
Signature:/s/ Jia Lu
Name/Title:Jia Lu, Sole Director
Date:04/16/2026