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51Talk Online Education (NYSE: COE) CEO adds shares under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Very Positive)
Form Type
4

Rhea-AI Filing Summary

51Talk Online Education Group director, CEO and over-10% holder Jack Jiajia Huang reported two open-market purchases of Class A ordinary shares (held in the form of ADSs) through HH Talent Limited. On July 24, 2026, he purchased 185,880 Class A shares at a weighted-average price of $16.26 per ADS, with individual ADS trade prices ranging from $16.09 to $16.39. On July 27, 2026, he purchased an additional 451,320 Class A shares at a weighted-average price of $16.97 per ADS, with prices ranging from $16.27 to $17.83. The trades were effected under a Rule 10b5-1 trading plan adopted on December 25, 2025.

As of July 24, 2026, he reported 7,297,560 Class A shares held directly, 493,620 shares held indirectly by his spouse (with beneficial ownership disclaimed except for any pecuniary interest), and 42,251,300 shares held indirectly through Dasheng Global Limited, all in the form of ADSs where each ADS represents sixty Class A ordinary shares.

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Insights

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Insider Huang Jack Jiajia
Role Chief Executive Officer
Bought 637,200 shs ($10.68M)
Type Security Shares Price Value
Purchase Class A Ordinary Share, par value US$0.0001 F1, F2, F5, F4 451,320 $16.97 $7.66M
Purchase Class A Ordinary Share, par value US$0.0001 F1, F2, F3, F4 185,880 $16.26 $3.02M
holding Class A Ordinary Share, par value US$0.0001 F1 -- -- --
holding Class A Ordinary Share, par value US$0.0001 F1, F6 -- -- --
holding Class A Ordinary Share, par value US$0.0001 F1, F7 -- -- --
Holdings After Transaction: Class A Ordinary Share, par value US$0.0001 — 33,225,960 shares (Indirect, By HH Talent Limited); Class A Ordinary Share, par value US$0.0001 — 7,297,560 shares (Direct); Class A Ordinary Share, par value US$0.0001 — 493,620 shares (Indirect, By Spouse); Class A Ordinary Share, par value US$0.0001 — 42,251,300 shares (Indirect, By Dasheng Global Limited)
Footnotes (7)
  1. F1. The Class A ordinary shares are held in the form of American depositary shares ("ADS"). Each ADS represents sixty Class A ordinary shares.
  2. F2. These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on December 25, 2025.
  3. F3. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $16.09 to $16.39 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined below).
  4. F4. HH Talent Limited is a British Virgin Islands company. The reporting person is the sole director of HH Talent Limited. HH Talent Limited is wholly beneficially owned by HH Talent Holdings Limited, which is in turn wholly owned by HH Talent Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of HH Talent Holdings Limited. The settlor of HH Talent Trust is the reporting person. The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited.
  5. F5. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $16.27 to $17.83 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
  6. F6. The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest, if any, and this report should not be deemed an admission that the reporting person is the beneficial owner of the shares held by his spouse for purposes of Section 16 or for any other purpose.
  7. F7. Each of Dasheng Global Limited and Dasheng Online Limited is a British Virgin Islands company. The reporting person is the sole director of Dasheng Global Limited, and Ms. Ting Shu, who is the spouse of the reporting person, is the sole director of Dasheng Online Limited. Each of Dasheng Global Limited and Dasheng Online Limited is wholly beneficially owned by Dasheng International Holdings Limited, which is in turn wholly owned by TB Family Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of Dasheng International Holdings Limited. The settlors of TB Family Trust are reporting person and Ms. Ting Shu. The reporting person, Ms. Ting Shu and their family members are deemed to be beneficial owners of the shares directly held by Dasheng Global Limited and Dasheng Online Limited.
ADS purchase shares 2026-07-27 451320.0000 Class A ordinary shares Open-market purchase via HH Talent Limited at weighted-average ADS price
ADS price 2026-07-27 $16.9700 per ADS Weighted-average price; individual ADS trades $16.27–$17.83
ADS purchase shares 2026-07-24 185880.0000 Class A ordinary shares Open-market purchase via HH Talent Limited at weighted-average ADS price
ADS price 2026-07-24 $16.2600 per ADS Weighted-average price; individual ADS trades $16.09–$16.39
Direct Class A share holdings 7297560.0000 shares Class A ordinary shares held directly as of 2026-07-24
Indirect holdings via spouse 493620.0000 shares Class A shares held by spouse; beneficial ownership disclaimed except pecuniary interest
Indirect holdings via Dasheng Global Limited 42251300.0000 shares Class A shares held indirectly through Dasheng Global Limited
American depositary shares financial
"The Class A ordinary shares are held in the form of American depositary shares"
American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.
Rule 10b5-1 trading plan regulatory
"These transactions were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price of ADS"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial owner regulatory
"The reporting person is deemed to be the beneficial owner of the shares"
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
pecuniary interest regulatory
"disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest"

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FAQ

What insider share purchases did 51Talk (COE) CEO Jack Jiajia Huang report?
Jack Jiajia Huang reported buying a total of 637,200 Class A ordinary shares (held as ADSs) of 51Talk (COE) on July 24 and 27, 2026 through HH Talent Limited at weighted-average ADS prices of $16.26 and $16.97 under a Rule 10b5-1 plan.

At what prices were the recent 51Talk (COE) insider ADS purchases executed?
The ADS purchases were reported at weighted-average prices of $16.26 per ADS on July 24, 2026 and $16.97 per ADS on July 27, 2026, with same-day open-market trade ranges of $16.09–$16.39 and $16.27–$17.83 per ADS, respectively.

How many 51Talk (COE) shares does Jack Jiajia Huang report holding after these trades?
As of July 24, 2026, he reports 7,297,560 Class A shares held directly, 493,620 shares held indirectly by his spouse, and 42,251,300 shares held indirectly through Dasheng Global Limited, all represented by ADSs where each ADS equals sixty Class A ordinary shares.

Were the 51Talk (COE) insider trades by Jack Jiajia Huang under a Rule 10b5-1 plan?
Yes. The filing states these purchases were effected pursuant to a Rule 10b5-1 trading plan previously adopted by Jack Jiajia Huang on December 25, 2025, and the plan-status checkbox is marked as affirming a Rule 10b5-1 arrangement for the reported transactions.

Through which entities does Jack Jiajia Huang hold 51Talk (COE) shares?
He holds shares via HH Talent Limited, which is owned through HH Talent Holdings Limited and HH Talent Trust, and via Dasheng Global Limited, owned through Dasheng International Holdings Limited and TB Family Trust; some shares are also reported as held indirectly by his spouse, with beneficial ownership disclaimed except for pecuniary interest.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huang Jack Jiajia
(Last)(First)(Middle)
6 SHENTON WAY, #38-01 OUE DOWNTOWN
(Street)
SINGAPOREU0068809
(City)(State)(Zip)
SINGAPORE
(Country)		2. Issuer Name and Ticker or Trading Symbol
51Talk Online Education Group [ COE ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/24/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Ordinary Share, par value US$0.0001(1)07/24/2026P(2)185,880A$16.26(3)32,774,640IBy HH Talent Limited(4)
Class A Ordinary Share, par value US$0.0001(1)07/27/2026P(2)451,320A$16.97(5)33,225,960IBy HH Talent Limited(4)
Class A Ordinary Share, par value US$0.0001(1)7,297,560D
Class A Ordinary Share, par value US$0.0001(1)493,620IBy Spouse(6)
Class A Ordinary Share, par value US$0.0001(1)42,251,300IBy Dasheng Global Limited(7)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The Class A ordinary shares are held in the form of American depositary shares ("ADS"). Each ADS represents sixty Class A ordinary shares.
2. These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on December 25, 2025.
3. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $16.09 to $16.39 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined below).
4. HH Talent Limited is a British Virgin Islands company. The reporting person is the sole director of HH Talent Limited. HH Talent Limited is wholly beneficially owned by HH Talent Holdings Limited, which is in turn wholly owned by HH Talent Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of HH Talent Holdings Limited. The settlor of HH Talent Trust is the reporting person. The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited.
5. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $16.27 to $17.83 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
6. The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest, if any, and this report should not be deemed an admission that the reporting person is the beneficial owner of the shares held by his spouse for purposes of Section 16 or for any other purpose.
7. Each of Dasheng Global Limited and Dasheng Online Limited is a British Virgin Islands company. The reporting person is the sole director of Dasheng Global Limited, and Ms. Ting Shu, who is the spouse of the reporting person, is the sole director of Dasheng Online Limited. Each of Dasheng Global Limited and Dasheng Online Limited is wholly beneficially owned by Dasheng International Holdings Limited, which is in turn wholly owned by TB Family Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of Dasheng International Holdings Limited. The settlors of TB Family Trust are reporting person and Ms. Ting Shu. The reporting person, Ms. Ting Shu and their family members are deemed to be beneficial owners of the shares directly held by Dasheng Global Limited and Dasheng Online Limited.
/s/ Jack Jiajia Huang07/30/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR