51Talk (NYSE: COE) CEO adds 155,220 shares in Rule 10b5‑1 purchases
Rhea-AI Filing Summary
51Talk Online Education Group director and CEO Jack Jiajia Huang, through HH Talent Limited, reported a series of open‑market purchases totaling 155,220 Class A ordinary shares. These trades occurred between May 15 and May 21, 2026 at weighted average prices ranging from about $26.34 to $28.00 per ADS, under a pre‑established Rule 10b5‑1 trading plan.
After the latest purchase on May 21, 2026, HH Talent Limited held 26,468,400 Class A ordinary shares. Separate holding entries as of May 15, 2026 show 7,297,560 shares held directly, 41,976,300 shares held by Dasheng Global Limited, and 432,900 shares held by the reporting person’s spouse, with beneficial ownership of the spouse’s shares disclaimed except for any pecuniary interest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Buyer: 155,220 shares
Net Buy
8 txns
Insider
Huang Jack Jiajia
Role
Chief Executive Officer
Bought
155,220 shs ($4.19M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Class A Ordinary Share, par value US$0.0001 | 28,560 | $26.97 | $770K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 45,600 | $27.13 | $1.24M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 11,340 | $26.87 | $305K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 22,440 | $28.00 | $628K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 47,280 | $26.34 | $1.25M |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
Holdings After Transaction:
Class A Ordinary Share, par value US$0.0001 — 26,468,400 shares (Indirect, By HH Talent Limited);
Class A Ordinary Share, par value US$0.0001 — 7,297,560 shares (Direct);
Class A Ordinary Share, par value US$0.0001 — 432,900 shares (Indirect, By Spouse);
Class A Ordinary Share, par value US$0.0001 — 41,976,300 shares (Indirect, By Dasheng Global Limited)
Footnotes (10)
- F1. The Class A ordinary shares are held in the form of American depositary shares ("ADS"). Each ADS represents sixty Class A ordinary shares.
- F2. These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on December 25, 2025.
- F3. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $24.53 to $27.00 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined below).
- F4. HH Talent Limited is a British Virgin Islands company. The reporting person is the sole director of HH Talent Limited. HH Talent Limited is wholly beneficially owned by HH Talent Holdings Limited, which is in turn wholly owned by HH Talent Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of HH Talent Holdings Limited. The settlor of HH Talent Trust is the reporting person. The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited.
- F5. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $27.57 to $28.65 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F6. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $26.46 to $26.99 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F7. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $26.38 to $27.79 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F8. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $26.70 to $27.17 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F9. The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest, if any, and this report should not be deemed an admission that the reporting person is the beneficial owner of the shares held by his spouse for purposes of Section 16 or for any other purpose.
- F10. Each of Dasheng Global Limited and Dasheng Online Limited is a British Virgin Islands company. The reporting person is the sole director of Dasheng Global Limited, and Ms. Ting Shu, who is the spouse of the reporting person, is the sole director of Dasheng Online Limited. Each of Dasheng Global Limited and Dasheng Online Limited is wholly beneficially owned by Dasheng International Holdings Limited, which is in turn wholly owned by TB Family Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of Dasheng International Holdings Limited. The settlors of TB Family Trust are reporting person and Ms. Ting Shu. The reporting person, Ms. Ting Shu and their family members are deemed to be beneficial owners of the shares directly held by Dasheng Global Limited and Dasheng Online Limited.
Key Figures
Net shares purchased: 155,220 Class A ordinary shares
Price range per ADS: $24.53–$28.65 per ADS
Latest holding via HH Talent Limited: 26,468,400 Class A ordinary shares
+4 more
7 metrics
Net shares purchased
155,220 Class A ordinary shares
Open-market purchases between May 15 and May 21, 2026
Price range per ADS
$24.53–$28.65 per ADS
Footnote ranges for weighted average prices on purchase dates
Latest holding via HH Talent Limited
26,468,400 Class A ordinary shares
Shares held after May 21, 2026 purchase
Direct holding
7,297,560 Class A ordinary shares
Direct ownership entry as of May 15, 2026
Dasheng Global Limited holding
41,976,300 Class A ordinary shares
Indirect ownership entry as of May 15, 2026
Spouse’s holding
432,900 Class A ordinary shares
Spouse’s shares as of May 15, 2026; beneficial ownership disclaimed except pecuniary interest
ADS to share ratio
1 ADS = 60 Class A ordinary shares
Relationship between ADS and Class A shares in footnote
Key Terms
Rule 10b5-1 trading plan, American depositary shares, weighted average price, beneficial owner, +2 more
6 terms
Rule 10b5-1 trading plan financial
"These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price of ADS."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial owner financial
"The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited."
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
pecuniary interest financial
"The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest..."
Section 16 regulatory
"for purposes of Section 16 or for any other purpose."
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transactions did COE CEO Jack Jiajia Huang report in this Form 4?
He reported a series of open‑market purchases totaling 155,220 Class A ordinary shares through HH Talent Limited between May 15 and May 21, 2026, at weighted average prices in the mid‑$20s per ADS under a pre‑arranged Rule 10b5‑1 trading plan.
Were the COE insider purchases made under a Rule 10b5‑1 trading plan?
Yes. The footnotes state the transactions were effected under a Rule 10b5‑1 trading plan adopted by the reporting person on December 25, 2025. Such plans are pre‑arranged and can make the timing of trades less indicative of short‑term views.