CEO of 51Talk (NYSE: COE) buys 1.74M shares and gains 275K RSUs
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
51Talk Online Education Group director and CEO Jack Jiajia Huang reported substantial insider buying of Class A ordinary shares through affiliated entities. Between March 27 and April 9, 2026, HH Talent Limited completed a series of open-market purchases totaling 1,740,240 shares at weighted average ADS prices disclosed in the filing.
These purchases were made pursuant to a previously adopted Rule 10b5-1 trading plan. After the latest transaction on April 9, HH Talent Limited held 25,131,540 Class A ordinary shares. In addition, 275,000 Restricted Share Units vested on March 30, 2026 and were settled into the same class of shares for Dasheng Global Limited, another entity associated with the reporting person.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Buyer: 1,740,240 shares ($35,332,457)
Net Buy
14 txns
Insider
Huang Jack Jiajia
Role
Chief Executive Officer
Bought
1,740,240 shs ($35.33M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Class A Ordinary Share, par value US$0.0001 | 159,420 | $21.70 | $3.46M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 39,720 | $21.70 | $862K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 20,280 | $21.28 | $432K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 117,660 | $22.96 | $2.70M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 170,520 | $22.21 | $3.79M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 309,660 | $21.48 | $6.65M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 195,060 | $19.09 | $3.72M |
| Exercise | Restricted Share Units (RSUs) | 275,000 | $0.00 | -- |
| Exercise | Class A Ordinary Share, par value US$0.0001 | 275,000 | $0.00 | -- |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 337,740 | $18.50 | $6.25M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 301,620 | $19.37 | $5.84M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 88,560 | $18.35 | $1.63M |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
Holdings After Transaction:
Class A Ordinary Share, par value US$0.0001 — 25,131,540 shares (Indirect, By HH Talent Limited);
Restricted Share Units (RSUs) — 275,000 shares (Indirect, By Dasheng Global Limited);
Class A Ordinary Share, par value US$0.0001 — 7,297,560 shares (Direct)
Footnotes (1)
- The Class A ordinary shares are held in the form of American depositary shares ("ADS"). Each ADS represents sixty Class A ordinary shares. Each of Dasheng Global Limited and Dasheng Online Limited is a British Virgin Islands company. The reporting person is the sole director of Dasheng Global Limited, and Ms. Ting Shu, who is the spouse of the reporting person, is the sole director of Dasheng Online Limited. Each of Dasheng Global Limited and Dasheng Online Limited is wholly beneficially owned by Dasheng International Holdings Limited, which is in turn wholly owned by TB Family Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of Dasheng International Holdings Limited. The settlors of TB Family Trust are reporting person and Ms. Ting Shu. The reporting person, Ms. Ting Shu and their family members are beneficiaries under TB Family Trust. As a result, both reporting person and Ms. Ting Shu are deemed to be beneficial owners of the shares directly held by Dasheng Global Limited and Dasheng Online Limited. These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on December 25, 2025. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $17.30 to $18.60 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined below). HH Talent Limited is a British Virgin Islands company. The reporting person is the sole director of HH Talent Limited. HH Talent Limited is wholly beneficially owned by HH Talent Holdings Limited, which is in turn wholly owned by HH Talent Trust, for which the Trustee (as defined above) also acts as the trustee. S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of HH Talent Holdings Limited. The settlor of HH Talent Trust is the reporting person. The reporting person and his family members are beneficiaries under HH Talent Trust. As a result, the reporting person is deemed to be beneficial owners of the shares directly held by HH Talent Limited. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $18.50 to $21.13 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $18.00 to $19.76 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $17.99 to $19.95 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $19.89 to $22.74 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $20.13 to $23.09 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $22.23 to $23.99 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $21.00 to $21.50 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $21.20 to $23.00 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $20.85 to $22.49 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest, if any, and this report should not be deemed an admission that the reporting person is the beneficial owner of his spouse's shares for purposes of Section 16 or for any other purpose. Represents RSUs granted to the reporting person pursuant to the issuer's share incentive plans. Each RSU represents the contingent right to receive one (1) class A ordinary share of issuer upon vesting. The RSUs were vested on March 30, 2026. The reporting person was granted 550, 000 RSUs on June 30, 2023, subject to vesting schedule in two equal installments on March 30, 2026 and June 30, 2026.
Key Figures
Net shares bought: 1,740,240 shares
HH Talent stake after latest trade: 25,131,540 shares
RSUs vested: 275,000 RSUs
+3 more
6 metrics
Net shares bought
1,740,240 shares
Open-market purchases of Class A ordinary shares in Mar–Apr 2026
HH Talent stake after latest trade
25,131,540 shares
Class A ordinary shares held indirectly via HH Talent Limited after Apr 9, 2026
RSUs vested
275,000 RSUs
RSUs vesting on March 30, 2026, each converting into one Class A share
RSU expiry date
June 30, 2033
Expiration date disclosed for the 275,000 RSUs before vesting
Example purchase price
$21.70 per ADS
Weighted average ADS price for several April 2026 open-market purchases
ADS share ratio
1 ADS = 60 shares
Each American depositary share represents sixty Class A ordinary shares
Key Terms
Rule 10b5-1 trading plan, American depositary shares ("ADS"), Restricted Share Units (RSUs), beneficial owners, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
beneficial owners regulatory
"As a result, both reporting person and Ms. Ting Shu are deemed to be beneficial owners of the shares"
Beneficial owners are the people or entities that actually enjoy the economic benefits and control of shares or other assets, even when legal title is held by someone else such as a broker, custodian or trustee. Investors pay attention because beneficial owners hold the real voting power, receive dividends and can influence strategy and takeover outcomes — like the driver of a car who uses and maintains it while the bank holds the title — so disclosure shows who truly controls and benefits.
FAQ
What insider transactions did COE’s CEO report in this Form 4?
The CEO reported multiple open-market purchases of Class A ordinary shares via HH Talent Limited, totaling 1,740,240 shares, plus the vesting and settlement of 275,000 RSUs into shares for Dasheng Global Limited, all during late March and early April 2026.
How are the COE insider’s holdings structured across different entities?
Holdings are spread across entities including HH Talent Limited, Dasheng Global Limited and Dasheng Online Limited, all ultimately owned through family trusts. The CEO also reports direct holdings and spouse-held shares, with specific beneficial ownership relationships detailed in the organizational footnotes.