51Talk Online Education Group (NYSE: COE) CEO buys 473,520 shares under plan
Rhea-AI Filing Summary
51Talk Online Education Group discloses that CEO Jack Jiajia Huang, through HH Talent Limited, bought 473,520 Class A ordinary shares (held as ADS) in three open-market trades on July 28–30, 2026 at weighted-average prices of about $16.88–$17.21 per ADS under a Rule 10b5-1 plan adopted on December 25, 2025. Reported holdings include 7,297,560 shares directly, 493,620 shares held by his spouse (with beneficial ownership disclaimed except for any pecuniary interest), and 42,251,300 shares held indirectly via Dasheng Global Limited and associated trust structures.
Positive
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Negative
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Insights
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Insider Trade Summary 10b5-1
Net Buyer: 473,520 shares
Net Buy
6 txns
Insider
Huang Jack Jiajia
Role
Chief Executive Officer
Bought
473,520 shs ($8.06M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Class A Ordinary Share, par value US$0.0001 F1, F2, F6, F4 | 194,460 | $17.21 | $3.35M |
| Purchase | Class A Ordinary Share, par value US$0.0001 F1, F2, F5, F4 | 109,080 | $16.91 | $1.84M |
| Purchase | Class A Ordinary Share, par value US$0.0001 F1, F2, F3, F4 | 169,980 | $16.88 | $2.87M |
| holding | Class A Ordinary Share, par value US$0.0001 F1 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 F1, F7 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 F1, F8 | -- | -- | -- |
Holdings After Transaction:
Class A Ordinary Share, par value US$0.0001 — 33,699,480 shares (Indirect, By HH Talent Limited);
Class A Ordinary Share, par value US$0.0001 — 7,297,560 shares (Direct);
Class A Ordinary Share, par value US$0.0001 — 493,620 shares (Indirect, By Spouse);
Class A Ordinary Share, par value US$0.0001 — 42,251,300 shares (Indirect, By Dasheng Global Limited)
Footnotes (8)
- F1. The Class A ordinary shares are held in the form of American depositary shares ("ADS"). Each ADS represents sixty Class A ordinary shares.
- F2. These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on December 25, 2025.
- F3. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $16.20 to $17.26 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined below).
- F4. HH Talent Limited is a British Virgin Islands company. The reporting person is the sole director of HH Talent Limited. HH Talent Limited is wholly beneficially owned by HH Talent Holdings Limited, which is in turn wholly owned by HH Talent Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of HH Talent Holdings Limited. The settlor of HH Talent Trust is the reporting person. The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited.
- F5. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $16.73 to $17.19 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F6. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $17.09 to $17.42 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F7. The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest, if any, and this report should not be deemed an admission that the reporting person is the beneficial owner of the shares held by his spouse for purposes of Section 16 or for any other purpose.
- F8. Each of Dasheng Global Limited and Dasheng Online Limited is a British Virgin Islands company. The reporting person is the sole director of Dasheng Global Limited, and Ms. Ting Shu, who is the spouse of the reporting person, is the sole director of Dasheng Online Limited. Each of Dasheng Global Limited and Dasheng Online Limited is wholly beneficially owned by Dasheng International Holdings Limited, which is in turn wholly owned by TB Family Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of Dasheng International Holdings Limited. The settlors of TB Family Trust are reporting person and Ms. Ting Shu. The reporting person, Ms. Ting Shu and their family members are deemed to be beneficial owners of the shares directly held by Dasheng Global Limited and Dasheng Online Limited.
Key Figures
Shares purchased 2026-07-30: 194,460 shares
Shares purchased 2026-07-29: 109,080 shares
Shares purchased 2026-07-28: 169,980 shares
+4 more
7 metrics
Shares purchased 2026-07-30
194,460 shares
Open-market purchase at $17.21 per ADS
Shares purchased 2026-07-29
109,080 shares
Open-market purchase at $16.91 per ADS
Shares purchased 2026-07-28
169,980 shares
Open-market purchase at $16.88 per ADS
Total shares purchased
473,520 shares
Aggregate insider buying across three transactions
Direct holdings
7,297,560 shares
Class A ordinary shares held directly as of July 28, 2026
Spouse holdings
493,620 shares
Class A ordinary shares held by spouse, with beneficial ownership partly disclaimed
Dasheng Global holdings
42,251,300 shares
Class A ordinary shares held indirectly via Dasheng Global Limited
Key Terms
Rule 10b5-1 trading plan, American depositary shares (ADS), weighted average price, beneficial owner, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"These transactions were effected pursuant to a Rule 10b5-1 trading plan..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price of ADS."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial owner financial
"The reporting person is deemed to be the beneficial owner of the shares..."
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
pecuniary interest financial
"disclaims beneficial ownership ... except to the extent of his pecuniary interest"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
Were the recent COE insider purchases made under a Rule 10b5-1 plan?
Yes. The transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by CEO Jack Jiajia Huang on December 25, 2025. This indicates the purchases followed a pre-established schedule rather than discretionary timing decisions.