Coinbase (COIN) HR chief sells 6,616 shares in planned 10b5-1 trades
Rhea-AI Filing Summary
Coinbase Global, Inc.’s Chief People Officer, Brock Lawrence J, reported open-market sales of 6,616 shares of Class A Common Stock on May 22, 2026. The sales, at prices ranging from about $185 to $195, were made under a pre-arranged Rule 10b5-1 trading plan adopted on December 3, 2025. Following these transactions, he continues to hold 517 shares directly and 20,727 shares indirectly through 4JMB LLC, for which he disclaims beneficial ownership except to the extent of his pecuniary interest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 6,616 shares
Net Sell
10 txns
Insider
Brock Lawrence J
Role
Chief People Officer
Sold
6,616 shs ($1.25M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 1,033 | $185.16 | $191K |
| Sale | Class A Common Stock | 500 | $186.27 | $93K |
| Sale | Class A Common Stock | 600 | $187.98 | $113K |
| Sale | Class A Common Stock | 2,200 | $188.78 | $415K |
| Sale | Class A Common Stock | 783 | $189.47 | $148K |
| Sale | Class A Common Stock | 300 | $191.47 | $57K |
| Sale | Class A Common Stock | 500 | $192.71 | $96K |
| Sale | Class A Common Stock | 400 | $193.63 | $77K |
| Sale | Class A Common Stock | 300 | $194.57 | $58K |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 517 shares (Direct);
Class A Common Stock — 20,727 shares (Indirect, 4JMB LLC)
Footnotes (11)
- F1. The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2025, during an open trading window.
- F2. Represents the weighted average sale price. The lowest price at which shares were sold was $184.90 and the highest price at which shares were sold was $185.56. The Reporting Person undertakes to provide upon request to the staff of the Securities and Exchange Commission, the Issuer or its stockholders, full information regarding the total number of shares sold at each separate price within the ranges set forth in footnotes (2) through (10) to this Form 4.
- F3. Represents the weighted average sale price. The lowest price at which shares were sold was $185.95 and the highest price at which shares were sold was $186.55.
- F4. Represents the weighted average sale price. The lowest price at which shares were sold was $187.24 and the highest price at which shares were sold was $188.18.
- F5. Represents the weighted average sale price. The lowest price at which shares were sold was $188.30 and the highest price at which shares were sold was $189.14.
- F6. Represents the weighted average sale price. The lowest price at which shares were sold was $189.30 and the highest price at which shares were sold was $189.66.
- F7. Represents the weighted average sale price. The lowest price at which shares were sold was $191.14 and the highest price at which shares were sold was $192.10.
- F8. Represents the weighted average sale price. The lowest price at which shares were sold was $192.22 and the highest price at which shares were sold was $192.88.
- F9. Represents the weighted average sale price. The lowest price at which shares were sold was $193.27 and the highest price at which shares were sold was $194.25.
- F10. Represents the weighted average sale price. The lowest price at which shares were sold was $194.55 and the highest price at which shares were sold was $194.61.
- F11. These shares are held of record by 4JMB LLC, of which the Reporting Person is the sole member. The Reporting Person disclaims beneficial ownership of the shares owned by 4JMB LLC, except to the extent of his pecuniary interest therein, if any.
Key Figures
Shares sold: 6,616 shares
Sample sale price: $194.57/share
Lowest price range: $184.90/share
+4 more
7 metrics
Shares sold
6,616 shares
Total Class A shares sold on May 22, 2026
Sample sale price
$194.57/share
Open-market sale price for 300 shares on May 22, 2026
Lowest price range
$184.90/share
Lowest price in weighted-average range for one sale tranche
Highest price range
$194.61/share
Highest price in weighted-average range for one sale tranche
Direct holdings after
6,100 shares
Direct Class A Common Stock held following transactions
Indirect holdings after
20,727 shares
Indirect holdings through 4JMB LLC after transactions
Trading plan adoption date
December 3, 2025
Date Rule 10b5-1 trading plan was adopted
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, beneficial ownership, Class A Common Stock, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2025"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"Represents the weighted average sale price. The lowest price at which shares were sold was $184.90 and the highest price at which shares were sold was $185.56."
beneficial ownership financial
"The Reporting Person disclaims beneficial ownership of the shares owned by 4JMB LLC, except to the extent of his pecuniary interest therein, if any."
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Class A Common Stock financial
"security_title: Class A Common Stock in multiple reported transactions"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
open-market sale financial
"transaction_action: open-market sale, with code S for each non-derivative transaction"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did Coinbase (COIN) disclose for Brock Lawrence J?
Coinbase disclosed that Chief People Officer Brock Lawrence J sold 6,616 shares of Class A Common Stock on May 22, 2026. The sales occurred in multiple open-market transactions reported in a Form 4 insider filing.
Was the Coinbase (COIN) insider sale made under a Rule 10b5-1 plan?
Yes. The filing states the transactions were effected under a Rule 10b5-1 trading plan adopted on December 3, 2025. Such pre-arranged plans schedule trades in advance, indicating a structured, rather than ad hoc, selling program.
Who is 4JMB LLC in relation to the Coinbase (COIN) Form 4 filing?
4JMB LLC is the entity that holds 20,727 Coinbase Class A shares reported as indirect holdings. The filing notes Brock Lawrence J is the sole member and that he disclaims beneficial ownership except to the extent of his pecuniary interest, if any.