Traeger Inc SEC Filings

Traeger, Inc. reported leadership changes affecting its MEATER subsidiary and its Board of Directors. Jim Hardy will retire from his role as President of Apption Labs Limited (doing business as MEATER) and move into a non-executive advisory role at Traeger from December 31, 2025 through April 30, 2026. The company notes this transition occurs as it centralizes operations in Utah and closes its United Kingdom office as part of Project Gravity. In addition, Class II director James Manges resigned from the Board of Directors effective December 31, 2025, and his resignation was stated not to result from any disagreement with the company.

Traeger, Inc. reported that it received a non-compliance notice from the New York Stock Exchange because the average closing price of its common stock was below $1.00 per share over a consecutive 30 trading-day period ended November 14, 2025. This triggers NYSE rules under Section 802.01C for companies whose share price stays under the minimum level.

The company has a six-month cure period to regain compliance and is considering options including a reverse stock split, subject to approval by its Board and stockholders. During this cure period, Traeger’s shares will continue to trade on the NYSE as long as it meets other listing requirements, and the notice does not change its business operations, SEC reporting, or debt obligations.

Traeger, Inc. (COOK) reported a wider Q3 loss driven by a non‑cash goodwill write‑down and restructuring costs. Revenue was $125.4 million, up 2.7% year over year, but gross profit fell to $48.5 million. The company recorded a $74.7 million goodwill impairment following a sustained stock price decline and booked $6.2 million of restructuring and other costs tied to its multi‑step optimization plan.

Net loss was $89.8 million (−$0.67 per share) versus a $19.8 million loss a year ago. For the first nine months, revenue was $414.2 million compared to $435.4 million last year, with a net loss of $98.0 million. Operating cash flow for the nine months was $5.0 million. Cash and equivalents were $5.9 million, and the term loan balance was $403.4 million. The revolving credit facility was amended on August 5, 2025, reduced to $112.5 million and split into tranches maturing in 2026 and 2027; the company was in covenant compliance. Customer concentration remained high, with three major U.S. retailers accounting for 32%, 16%, and 7% of Q3 sales.

Traeger, Inc. updated its restructuring program, Project Gravity, and furnished a press release with results for the quarter ended September 30, 2025. The company now expects total pre-tax charges of $21.0–$27.0 million, primarily cash expenditures, tied to actions that streamline operations and optimize channels.

The charges include $16.0–$21.0 million for professional fees and related costs and $5.0–$6.0 million for severance and other personnel costs. Traeger targets annualized pre-tax cost savings of about $50 million, with Phase 1 contributing about $30 million and Phase 2 about $20 million. Phase 1 centralized operations, reduced headcount, and closed the UK office. Phase 2 actions include discontinuing the Costco roadshow, exiting direct-to-consumer by redirecting Traeger.com to retail partners, shifting to a distributor model in certain European markets, and pellet mill consolidation. The company expects Project Gravity to be substantially completed by the end of 2026, with most charges incurred by the end of 2025.

Traeger, Inc. (COOK) filed a Form 4 showing a director acquired equity as compensation. On 11/03/2025, the director reported the acquisition of 44,836 fully‑vested restricted stock units at $0 (code A). The filing states these RSUs will be settled in shares of common stock within 45 days following the earliest of the director’s separation from service, a change in control, death, or disability.

After the reported transaction, the director’s beneficial ownership stands at 736,876 shares held directly, plus 333,333 shares held indirectly by a Family Trust dated March 25, 2004, and 48,784 shares held indirectly by a Family Trust dated December 16, 2012.

Traeger, Inc. (COOK) reported a director award of 20,380 units on 11/03/2025 at a reported price of $0, coded “A.” The filing notes these are fully‑vested restricted stock units that will be settled in shares of common stock within 45 days after the earliest of the director’s separation from service, a change in control, death, or disability.

Following the transaction, the director beneficially owned 413,959 shares, held directly. This reflects equity compensation rather than an open‑market purchase.

Traeger, Inc. (NYSE: COOK) filed an amended Form 8-K to update investors on Project Gravity—a two-phase restructuring aimed at lowering its cost base and improving cash flow. The company has already executed a reduction in force and closed its U.K. office to centralize operations in Utah.

Financial impact: Traeger expects $6‒$8 million in total pre-tax restructuring charges, comprised of

• $4‒$5 million for severance and other personnel costs
• $2‒$3 million for professional services and related expenses

Expected benefit: Phase 1 is projected to deliver approximately $30 million in annualized run-rate savings by the end of fiscal 2026. Management plans to complete the overall optimization program by late 2026 but warns that additional, as-yet-unquantified costs may arise as the review progresses.

The filing also notes that Q2-25 earnings were released on 6 Aug 2025 (Exhibit 99.1), though detailed results are not included in this document.

Ralph Alvarez, a director of Traeger, Inc. (COOK), is reported to have acquired 25,152 fully‑vested restricted stock units on 08/01/2025 that were recorded at $0. These units are scheduled to be settled in shares of the company’s common stock within 45 days following the earliest to occur of the director’s separation from service, a change in control, death, or disability.

After the reported transaction the filing lists total beneficial ownership of 692,040 shares. The filing also discloses indirect holdings of 333,333 shares via a Family Trust dated March 25, 2004 and 48,784 shares via a Family Trust dated December 16, 2012.