CPNG Form 4: Harold Rogers Sells 64,755 Shares, Retains 449,569

Q: What did Harold Rogers (CPNG) report on Form 4?

He reported selling 64,755 shares of Coupang Class A common stock on 09/11/2025 at a weighted average price of $32.0561 per share and now beneficially owns 449,569 shares.

Q: Does the Form 4 indicate the sale was part of a 10b5-1 trading plan?

No. The form does not check or reference a 10b5-1 trading plan; the filing provides no plan disclosure.

Q: Who signed the Form 4 for Harold Rogers?

The form was signed by Ruby Alexander, Attorney-in-Fact, on 09/12/2025.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Harold Rogers, General Counsel and Chief Administrative Officer of Coupang, Inc. (CPNG), reported the sale of 64,755 shares of Class A common stock on 09/11/2025 at a weighted average price of $32.0561 per share, with prices in the range $32.05 to $32.165 per share. After the reported sale, Mr. Rogers beneficially owns 449,569 shares. The filing was signed by an attorney-in-fact on 09/12/2025. The report discloses the sale was executed in multiple transactions and the reporting person will provide detailed per-price quantities upon request.

Positive

Timely and detailed disclosure of the sale including weighted average price and price range
Substantial remaining ownership disclosed: 449,569 shares remain beneficially owned after the sale

Negative

Insider sale of 64,755 shares (open-market sale), which reduces the officer's stake
No statement of 10b5-1 plan or trading plan is included in the filing, leaving intent unspecified

Insights

TL;DR: An executive sale was disclosed; ownership remains sizable and disclosure appears complete and in compliance with Section 16 reporting.

The Form 4 shows a voluntary sale by an officer who also serves in a senior legal/administrative role. The filing provides the weighted average sale price and a footnote stating transactions occurred across a narrow price range and that breakdowns by price are available on request. There is no indication in the form of a Rule 10b5-1 plan or of any amendment. From a governance perspective, timely and detailed disclosure of the sale supports transparency but does not by itself indicate a change in control or strategy.

TL;DR: Officer sold 64,755 shares at ~$32.06; remaining beneficial holding is 449,569 shares—transaction is routine but material to insider holdings.

The transaction is a straightforward open-market sale (code S) recorded with a weighted average price of $32.0561. The filing quantifies post-transaction beneficial ownership, enabling investors to track insider liquidity. The disclosure includes a commitment to provide per-price sale quantities, which improves traceability for market observers. The form contains no additional context on intent or use of proceeds.

Insider Trade Summary

Net Seller: 64,755 shares

Net Sell 1 txn

Insider Rogers Harold

Role See Remarks

Sold 64,755 shs ($2.08M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	64,755	$32.0561	$2.08M

Holdings After Transaction: Class A Common Stock — 449,569 shares (Direct)

Footnotes (1)

F1. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $32.05 to $32.165 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

FAQ

What did Harold Rogers (CPNG) report on Form 4?

He reported selling 64,755 shares of Coupang Class A common stock on 09/11/2025 at a weighted average price of $32.0561 per share and now beneficially owns 449,569 shares.

What price range were the shares sold at according to the Form 4?

The filing states the shares were sold at prices ranging from $32.05 to $32.165 per share and the reported price is a weighted average.

Does the Form 4 indicate the sale was part of a 10b5-1 trading plan?

No. The form does not check or reference a 10b5-1 trading plan; the filing provides no plan disclosure.

Who signed the Form 4 for Harold Rogers?

The form was signed by Ruby Alexander, Attorney-in-Fact, on 09/12/2025.

How can I obtain the exact number of shares sold at each price?

The reporting person has committed to provide full information on the number of shares sold at each separate price within the disclosed range upon request to the issuer, any security holder, or the SEC staff.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 09/12/2025 - 04:20 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Rogers Harold

(Last)

(First)

(Middle)

C/O COUPANG, INC.

720 OLIVE WAY, SUITE 600

(Street)

SEATTLE

98101

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Coupang, Inc. [ CPNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	See Remarks

3. Date of Earliest Transaction (Month/Day/Year)
09/11/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	09/11/2025		S		64,755	D	$32.0561⁽¹⁾	449,569	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $32.05 to $32.165 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

General Counsel and Chief Administrative Officer

	/s/ Ruby Alexander, Attorney-in-Fact for Harold Rogers	09/12/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR