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Dividend units lift Cricut (CRCT) director Melissa Reiff’s holdings

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Cricut, Inc. director Melissa Reiff reported an automatic equity grant tied to a recent cash dividend. On January 20, 2026, she acquired 286 shares of Class A common stock at a price of $0 per share, recorded as an "A" (acquisition) transaction. These shares reflect dividend equivalent restricted stock units that were granted in connection with Cricut’s recurring semi-annual cash dividend of $0.10 per share, paid on January 20, 2026 to stockholders of record as of January 6, 2026. After this grant, Reiff beneficially owns 82,064 shares of Cricut Class A common stock, held directly.

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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
REIFF MELISSA

(Last) (First) (Middle)
C/O CRICUT, INC.
10855 SOUTH RIVER FRONT PARKWAY

(Street)
SOUTH JORDAN UT 84095

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
01/20/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 01/20/2026 A 286(1) A $0 82,064 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This reflects dividend equivalent restricted stock units that were granted in connection with a recurring semi-annual cash dividend of $.10 per share to holders of the issuer's stock, paid on January 20, 2026, to stockholders of record at the close of business on January 6, 2026. Holders of restricted stock units that were unvested on the record date were automatically credited with a dividend equivalent based on the value of the per share dividend pursuant to the terms of the issuer's equity incentive documents.
Remarks:
/s/ Lauren Curtin, by power of attorney 01/22/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Cricut (CRCT) report in this Form 4?

The filing reports that director Melissa Reiff acquired 286 shares of Cricut Class A common stock on January 20, 2026 through an automatic equity grant.

How many Cricut (CRCT) shares does Melissa Reiff own after this transaction?

Following the reported transaction, Melissa Reiff beneficially owns 82,064 shares of Cricut Class A common stock, held directly.

What was the price per share for the Cricut (CRCT) shares acquired?

The 286 shares of Cricut Class A common stock were acquired at a stated price of $0 per share, reflecting an automatic grant rather than an open-market purchase.

Why did Melissa Reiff receive dividend equivalent restricted stock units from Cricut (CRCT)?

The dividend equivalent restricted stock units were granted in connection with Cricut’s recurring semi-annual cash dividend of $0.10 per share paid on January 20, 2026 to stockholders of record on January 6, 2026.

How are dividend equivalent restricted stock units described for Cricut (CRCT)?

Holders of unvested restricted stock units on the January 6, 2026 record date were automatically credited with a dividend equivalent based on the value of the $0.10 per share cash dividend, according to Cricut’s equity incentive documents.

What is Melissa Reiff’s role at Cricut (CRCT)?

According to the filing, Melissa Reiff serves as a director of Cricut, Inc. and is not listed as an officer or 10% owner.

Cricut, Inc.

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931.68M
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Computer Hardware
Special Industry Machinery, Nec
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United States
SOUTH JORDAN