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Criteo S.A. (CRTO) director logs 32,187-share conversion-related moves

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Director Edmond Mesrobian reported two related movements in Criteo S.A. ordinary shares on July 29, 2026. He disposed of 32,187 ordinary shares to the issuer and on the same date acquired 32,187 ordinary shares at 0.00 per share, in connection with Criteo’s conversion from a French to a Luxembourg public limited liability company, with equity awards continuing as awards over Lux Criteo shares.

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Insider Mesrobian Edmond
Role Director
Type Security Shares Price Value
Disposition Ordinary Shares F1, F2 32,187 $0.00 $0.00
Grant/Award Ordinary Shares F2, F3 32,187 $0.00 $0.00
Holdings After Transaction: Ordinary Shares — 32,187 shares (Direct)
Footnotes (3)
  1. F1. Prior to the completion of the Conversion (as defined below), the Ordinary Shares may have been represented by American Depositary Shares ("ADSs"), each of which represents one Ordinary Share and were mandatorily exchanged for one Ordinary Share per each ADS in connection with the Conversion.
  2. F2. On July 29, 2026, as previously approved by the Issuer's shareholders, the Issuer completed its conversion (the "Conversion") from a French public limited liability company ("French Criteo") to a Luxembourg public limited liability company ("Lux Criteo"). Upon the Conversion, (i) each Ordinary Share of French Criteo, including shares represented by ADSs, continued as one Ordinary Share of Lux Criteo, (ii) each time-based restricted stock unit and performance-based restricted stock unit of French Criteo continued as a time-based restricted stock unit and performance-based restricted stock unit, respectively, of Lux Criteo and (iii) each option or warrant to obtain shares of French Criteo continued as an option or warrant to obtain an equal number of shares of Lux Criteo, respectively. All rights attached to such awards remain unchanged after the Conversion, except the right to receive shares of French Criteo under these instruments became the right to receive shares of Lux Criteo.
  3. F3. For more information about the equity of the Issuer held by the Reporting Person, please see the Issuer's most recent definitive proxy statement filed with the Securities and Exchange Commission.
Shares disposed to issuer 32,187 Ordinary Shares Non-derivative disposition to issuer on July 29, 2026
Shares acquired via grant or award 32,187 Ordinary Shares Non-derivative grant, award, or other acquisition on July 29, 2026
Per-share transaction price 0.0000 Reported price per share for both non-derivative transactions
ADS to Ordinary Share ratio 1 ADS = 1 Ordinary Share Each ADS represented one Ordinary Share prior to the Conversion
Conversion completion date July 29, 2026 Date Criteo converted from a French to a Luxembourg public limited liability company
American Depositary Shares financial
"may have been represented by American Depositary Shares ("ADSs"), each of which"
American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.
Conversion regulatory
"completed its conversion (the "Conversion") from a French public limited"
Conversion is the exchange of one type of financial instrument for another, most commonly turning convertible bonds or preferred shares into common stock. It matters to investors because conversion changes the number of outstanding shares and ownership stakes—like trading a coupon for a slice of a company—potentially reducing each existing owner's portion, affecting per-share earnings, voting power and the market value of the stock.
restricted stock unit financial
"each time-based restricted stock unit and performance-based restricted stock unit"
A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.
warrant financial
"each option or warrant to obtain shares of French Criteo continued"
A warrant is a time-limited financial contract that gives its holder the right to buy a company's shares at a set price before a specified date, like a coupon that lets you purchase stock at a fixed discount for a limited time. It matters to investors because warrants offer leveraged exposure to a stock’s upside and can dilute existing shareholders if exercised, so they affect potential gains and the company’s outstanding share count.
Luxembourg public limited liability company regulatory
"to a Luxembourg public limited liability company ("Lux Criteo"). Upon"

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FAQ

What share transactions did Criteo S.A. (CRTO) director Edmond Mesrobian report?

Edmond Mesrobian reported a disposition of 32,187 ordinary shares to Criteo and a matching acquisition of 32,187 ordinary shares on July 29, 2026. Both entries were recorded at 0.00 per share and are tied to Criteo’s corporate Conversion that day.

How many Criteo S.A. (CRTO) shares were involved in Mesrobian’s Form 4?

The Form 4 shows 32,187 ordinary shares disposed to the issuer and 32,187 ordinary shares acquired, both on July 29, 2026. Each transaction in Criteo ordinary shares was reported at a per-share price of 0.00.

What corporate Conversion affecting Criteo S.A. (CRTO) is referenced in the filing?

On July 29, 2026, Criteo completed a Conversion from a French to a Luxembourg public limited liability company. Each ordinary share of French Criteo, including those represented by ADSs, continued as one ordinary share of Lux Criteo under the new structure.

How were Criteo S.A. (CRTO) ADS holders treated in the Conversion?

Each Criteo ADS represented one ordinary share and was mandatorily exchanged for one ordinary share in connection with the Conversion. This means ADS positions transitioned into direct ordinary share holdings on the same one-for-one basis described in the footnote.

What happened to Criteo S.A. (CRTO) equity awards during the Conversion?

Each time-based and performance-based restricted stock unit, and each option or warrant over French Criteo shares, continued as the same type of award over Lux Criteo shares. The rights attached to these awards remained unchanged other than referencing Lux Criteo shares.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Mesrobian Edmond

(Last)(First)(Middle)
C/O CRITEO LEGAL DEPT.
387 PARK AVENUE SOUTH, 12TH FLOOR

(Street)
NEW YORK NEW YORK 10016

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Criteo S.A. [ CRTO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/29/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Ordinary Shares(1)07/29/2026D(2)32,187D$0(2)0D
Ordinary Shares07/29/2026A(2)32,187A$0(2)32,187(3)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Prior to the completion of the Conversion (as defined below), the Ordinary Shares may have been represented by American Depositary Shares ("ADSs"), each of which represents one Ordinary Share and were mandatorily exchanged for one Ordinary Share per each ADS in connection with the Conversion.
2. On July 29, 2026, as previously approved by the Issuer's shareholders, the Issuer completed its conversion (the "Conversion") from a French public limited liability company ("French Criteo") to a Luxembourg public limited liability company ("Lux Criteo"). Upon the Conversion, (i) each Ordinary Share of French Criteo, including shares represented by ADSs, continued as one Ordinary Share of Lux Criteo, (ii) each time-based restricted stock unit and performance-based restricted stock unit of French Criteo continued as a time-based restricted stock unit and performance-based restricted stock unit, respectively, of Lux Criteo and (iii) each option or warrant to obtain shares of French Criteo continued as an option or warrant to obtain an equal number of shares of Lux Criteo, respectively. All rights attached to such awards remain unchanged after the Conversion, except the right to receive shares of French Criteo under these instruments became the right to receive shares of Lux Criteo.
3. For more information about the equity of the Issuer held by the Reporting Person, please see the Issuer's most recent definitive proxy statement filed with the Securities and Exchange Commission.
Remarks:
/s/ Ryan Damon, as attorney-in-fact for Edmond Mesrobian07/29/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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* Form 4: SEC 1474 (03-26)