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Criteo (CRTO) director reports 53,488-share conversion-related moves

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Criteo S.A. director Rachel Picard reported two non-derivative transactions on July 29, 2026 in connection with the company’s conversion from a French to a Luxembourg public limited liability company. She disposed of 53,488 Ordinary Shares to the issuer at 0.0000 per share and, the same day, recorded a grant or other acquisition of 53,488 Ordinary Shares, also at 0.0000 per share. Footnotes explain that each Ordinary Share and related ADS, restricted stock unit, option and warrant continued on a one-for-one basis in the new Luxembourg entity, with award rights otherwise unchanged, and that the filing does not characterize these transactions as made under a Rule 10b5-1 trading plan.

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Insider Picard Rachel
Role Director
Type Security Shares Price Value
Disposition Ordinary Shares F1, F2 53,488 $0.00 $0.00
Grant/Award Ordinary Shares F2, F3 53,488 $0.00 $0.00
Holdings After Transaction: Ordinary Shares — 53,488 shares (Direct)
Footnotes (3)
  1. F1. Prior to the completion of the Conversion (as defined below), the Ordinary Shares may have been represented by American Depositary Shares ("ADSs"), each of which represents one Ordinary Share and were mandatorily exchanged for one Ordinary Share per each ADS in connection with the Conversion.
  2. F2. On July 29, 2026, as previously approved by the Issuer's shareholders, the Issuer completed its conversion (the "Conversion") from a French public limited liability company ("French Criteo") to a Luxembourg public limited liability company ("Lux Criteo"). Upon the Conversion, (i) each Ordinary Share of French Criteo, including shares represented by ADSs, continued as one Ordinary Share of Lux Criteo, (ii) each time-based restricted stock unit and performance-based restricted stock unit of French Criteo continued as a time-based restricted stock unit and performance-based restricted stock unit, respectively, of Lux Criteo and (iii) each option or warrant to obtain shares of French Criteo continued as an option or warrant to obtain an equal number of shares of Lux Criteo, respectively. All rights attached to such awards remain unchanged after the Conversion, except the right to receive shares of French Criteo under these instruments became the right to receive shares of Lux Criteo.
  3. F3. For more information about the equity of the Issuer held by the Reporting Person, please see the Issuer's most recent definitive proxy statement filed with the Securities and Exchange Commission.
Shares disposed to issuer 53,488 Ordinary Shares Non-derivative disposition (code D) on July 29, 2026 by director Rachel Picard
Shares acquired via grant or award 53,488 Ordinary Shares Non-derivative acquisition (code A) on July 29, 2026 by Rachel Picard
Transaction price per share 0.0000 Reported transaction price per share for both disposition and acquisition entries
Conversion completion date July 29, 2026 Date Criteo converted from a French to a Luxembourg public limited liability company
ADS to Ordinary Share ratio 1 ADS : 1 Ordinary Share Each ADS was mandatorily exchanged for one Ordinary Share in the Conversion
American Depositary Shares financial
"represented by American Depositary Shares (ADSs), each of which represents one Ordinary Share"
American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.
time-based restricted stock unit financial
"each time-based restricted stock unit and performance-based restricted stock unit of French Criteo continued"
performance-based restricted stock unit financial
"time-based restricted stock unit and performance-based restricted stock unit of French Criteo continued"
A performance-based restricted stock unit is a promise of company shares given to an employee that only becomes actual stock if specific performance targets are met and any required time at the company is completed. For investors, these awards matter because they can dilute existing shares when earned and signal management’s confidence or the company’s expected future performance, much like a bonus cheque that only clears when pre-set goals are reached.
public limited liability company regulatory
"conversion from a French public limited liability company to a Luxembourg public limited liability company"

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FAQ

What insider transactions did Criteo (CRTO) director Rachel Picard report on July 29, 2026?

Rachel Picard reported two non-derivative transactions on July 29, 2026: a disposition to the issuer of 53,488 Ordinary Shares and, the same day, a grant or other acquisition of 53,488 Ordinary Shares, both reported at a transaction price per share of 0.0000.

How many Criteo (CRTO) shares were involved in Rachel Picard’s Form 4 and at what price?

The filing shows 53,488 Ordinary Shares disposed to the issuer and 53,488 Ordinary Shares acquired by Rachel Picard. Both transactions list a transaction price per share of 0.0000, indicating no cash consideration was recorded in these Form 4 entries.

How were Criteo (CRTO) American Depositary Shares treated in the July 29, 2026 Conversion?

Each Criteo American Depositary Share represented one Ordinary Share and, in the Conversion completed July 29, 2026, was mandatorily exchanged for one Ordinary Share. The underlying Ordinary Shares continued as shares of the new Luxembourg public limited liability company.

What happened to Criteo (CRTO) RSUs, PSUs, options and warrants in the Conversion?

Each time-based restricted stock unit and performance-based restricted stock unit of the French entity continued as corresponding awards of the Luxembourg entity. Likewise, each option or warrant to obtain shares of French Criteo became an option or warrant to obtain an equal number of Lux Criteo shares.

Were Rachel Picard’s Criteo (CRTO) transactions reported as under a Rule 10b5-1 plan?

The Rule 10b5-1 checkbox in the filing is not marked as affirming a trading plan, and the footnotes do not reference any Rule 10b5-1 arrangement. These transactions are therefore not affirmatively described as being made under a Rule 10b5-1 trading plan.

Did the Criteo (CRTO) Conversion change the number of shares underlying equity awards?

Footnotes state that the Conversion did not change the number of shares underlying equity awards. Each option, warrant, time-based restricted stock unit and performance-based restricted stock unit now relates to an equal number of Lux Criteo shares, with award rights otherwise unchanged.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Picard Rachel

(Last)(First)(Middle)
C/O CRITEO LEGAL DEPT.
387 PARK AVENUE SOUTH, 12TH FLOOR

(Street)
NEW YORK NEW YORK 10016

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Criteo S.A. [ CRTO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/29/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Ordinary Shares(1)07/29/2026D(2)53,488D$0(2)0D
Ordinary Shares07/29/2026A(2)53,488A$0(2)53,488(3)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Prior to the completion of the Conversion (as defined below), the Ordinary Shares may have been represented by American Depositary Shares ("ADSs"), each of which represents one Ordinary Share and were mandatorily exchanged for one Ordinary Share per each ADS in connection with the Conversion.
2. On July 29, 2026, as previously approved by the Issuer's shareholders, the Issuer completed its conversion (the "Conversion") from a French public limited liability company ("French Criteo") to a Luxembourg public limited liability company ("Lux Criteo"). Upon the Conversion, (i) each Ordinary Share of French Criteo, including shares represented by ADSs, continued as one Ordinary Share of Lux Criteo, (ii) each time-based restricted stock unit and performance-based restricted stock unit of French Criteo continued as a time-based restricted stock unit and performance-based restricted stock unit, respectively, of Lux Criteo and (iii) each option or warrant to obtain shares of French Criteo continued as an option or warrant to obtain an equal number of shares of Lux Criteo, respectively. All rights attached to such awards remain unchanged after the Conversion, except the right to receive shares of French Criteo under these instruments became the right to receive shares of Lux Criteo.
3. For more information about the equity of the Issuer held by the Reporting Person, please see the Issuer's most recent definitive proxy statement filed with the Securities and Exchange Commission.
Remarks:
/s/ Ryan Damon, as attorney-in-fact for Rachel Picard07/29/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)