CVNA CEO Ernest Garcia III sells 923,155 Class A shares via 10b5-1
Rhea-AI Filing Summary
Ernest C. Garcia III, Carvana Co. CEO, director and 10% owner, reported multiple sales of Class A common stock executed on 08/19/2025 totaling 923,155 shares. The sales were effected under a Rule 10b5-1 trading plan adopted December 13, 2024, and were executed in multiple trades at varying prices with reported volume-weighted average prices for groups of trades ranging roughly from $342.69 up to $356.36 per share.
The Form 4 shows the shares are held indirectly through two trusts for which Mr. Garcia serves as Investment Trustee and Co-Administrative Trustee. The report lists the number of shares owned following the transactions for each trust and indicates all transactions were dispositions (sales).
Positive
- Transactions executed pursuant to a Rule 10b5-1 trading plan, providing an affirmative defense and indicating pre-planned dispositions
- Clear disclosure of indirect ownership via the Ernest Irrevocable 2004 Trust III and the Ernest C. Garcia III Multi-Generational Trust III with the reporting person identified as trustee
Negative
- Large aggregate sale of 923,155 shares on a single transaction date, which materially reduces insider-held shares held by the trusts
- Multiple high-price sales across ranges up to ~$356.36 per share represent substantial liquidity taken by a top executive
Insights
TL;DR: Significant insider dispositions (923,155 shares) were executed under a pre-established 10b5-1 plan, reducing insider holdings held via trusts.
The report documents concentrated share sales by a principal insider who holds key executive and trustee roles. Sales executed pursuant to a 10b5-1 plan provide an affirmative defense under Rule 10b5-1 and reduce concerns about opportunistic timing, but the volume—923,155 shares—represents a material disposition that changes the insider's beneficial ownership levels held through the listed trusts. Pricing details are reported as volume-weighted averages across multiple trade batches with prices reported in ranges for each batch.
TL;DR: Transactions were structured via trusts and a documented trading plan, reflecting planned liquidity rather than ad hoc sales.
The Form 4 indicates the reporting person is both Investment Trustee and Co-Administrative Trustee for two trusts that beneficially owned shares sold. The disclosure of the 10b5-1 plan adoption date and the explicit explanation of VWAP ranges for multiple trade executions demonstrates compliance with disclosure expectations. The filing provides clear provenance of indirect ownership and the nature of the dispositions.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 150 | $342.88 | $51K |
| Sale | Class A Common Stock | 150 | $342.88 | $51K |
| Sale | Class A Common Stock | 911 | $344.31 | $314K |
| Sale | Class A Common Stock | 911 | $344.31 | $314K |
| Sale | Class A Common Stock | 989 | $345.28 | $341K |
| Sale | Class A Common Stock | 989 | $345.28 | $341K |
| Sale | Class A Common Stock | 300 | $345.97 | $104K |
| Sale | Class A Common Stock | 300 | $345.97 | $104K |
| Sale | Class A Common Stock | 200 | $347.45 | $69K |
| Sale | Class A Common Stock | 200 | $347.45 | $69K |
| Sale | Class A Common Stock | 541 | $348.50 | $189K |
| Sale | Class A Common Stock | 540 | $349.00 | $188K |
| Sale | Class A Common Stock | 459 | $349.51 | $160K |
| Sale | Class A Common Stock | 460 | $350.12 | $161K |
| Sale | Class A Common Stock | 600 | $350.64 | $210K |
| Sale | Class A Common Stock | 600 | $350.64 | $210K |
| Sale | Class A Common Stock | 300 | $351.74 | $106K |
| Sale | Class A Common Stock | 300 | $351.74 | $106K |
| Sale | Class A Common Stock | 200 | $352.82 | $71K |
| Sale | Class A Common Stock | 200 | $352.82 | $71K |
| Sale | Class A Common Stock | 150 | $354.09 | $53K |
| Sale | Class A Common Stock | 150 | $354.09 | $53K |
| Sale | Class A Common Stock | 200 | $356.36 | $71K |
| Sale | Class A Common Stock | 200 | $356.36 | $71K |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 13, 2024. This transaction was executed in multiple trades at prices ranging from $342.69 to $343.10 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. These shares of Class A Common Stock are held directly by the Ernest Irrevocable 2004 Trust III (the "Irrevocable Trust"). The Reporting Person is the Investment Trustee and Co-Administrative Trustee of the Irrevocable Trust. These shares of Class A Common Stock are held directly by the Ernest C. Garcia III Multi-Generational Trust III (the "Multi-Generational Trust"). The Reporting Person is the Investment Trustee and Co-Administrative Trustee of the Multi-Generational Trust. This transaction was executed in multiple trades at prices ranging from $343.82 to $344.82 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $344.83 to $345.78, inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $345.87 to $346.22 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $347.07 to $348.00 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $348.23 to $348.66, inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $348.66 to $349.16, inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $349.30 to $349.97 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $349.97 to $350.20 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $350.34 to $351.16 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $351.35 to $352.26 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $352.56 to $352.99 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $353.73 to $354.51 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $356.00 to $356.81 inclusive. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price.