Carvana (CVNA) Chief Brand Officer reports 341 shares withheld for taxes

Rhea-AI Filing Summary

Carvana Co.'s Chief Brand Officer, Ryan S. Keeton, reported a routine share withholding for taxes. On 01/01/2026, 341 shares of Class A common stock were disposed of at a price of $422.02 per share under transaction code "F," which indicates shares withheld to cover tax obligations on vesting equity awards.

After this tax withholding, Keeton beneficially owns 74,119 shares of Carvana Class A common stock in direct ownership. The filing notes that the withheld shares represent stock retained by the issuer to satisfy tax liabilities arising from the vesting of restricted stock units under various awards, rather than an open-market sale.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

KEETON RYAN S.

(Last) (First) (Middle)

C/O CARVANA CO.

300 E. RIO SALADO PARKWAY

(Street)

TEMPE AZ 85281

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
CARVANA CO. [ CVNA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Brand Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/01/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	01/01/2026		F		341(1)	D	$422.02	74,119	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents total number of shares of Class A Common Stock of the Issuer withheld for taxes upon vesting of restricted stock units pursuant to various awards.

Remarks:

	/s/ Paul Breaux, by Power of Attorney for Ryan S. Keeton	01/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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FAQ

What insider transaction did Carvana (CVNA) disclose in this filing?

The filing reports that Chief Brand Officer Ryan S. Keeton had 341 shares of Carvana Class A common stock withheld on 01/01/2026 to cover taxes upon vesting of restricted stock units, at a price of $422.02 per share.

Did the Carvana (CVNA) executive make an open-market sale of shares?

No. The transaction is coded "F," indicating shares were withheld for taxes upon vesting of restricted stock units, as explained in the note stating that the 341 shares represent stock withheld for tax purposes under various awards.

How many Carvana (CVNA) shares does Ryan S. Keeton own after this transaction?

Following the reported tax withholding transaction, Ryan S. Keeton beneficially owns 74,119 shares of Carvana Class A common stock, held in direct ownership.

What is Ryan S. Keeton’s role and relationship to Carvana (CVNA)?

Ryan S. Keeton is identified as an officer of Carvana Co., serving as Chief Brand Officer, and he is the reporting person on this insider transaction form.

What does transaction code "F" mean in this Carvana (CVNA) insider report?

Transaction code "F" in the report indicates that the 341 shares of Class A common stock were withheld to pay taxes owed when restricted stock units vested, rather than being sold in the market.

Where are the withheld shares described in the Carvana (CVNA) filing?

In the Explanation of Responses, the filing states that the 341 shares represent the total number of Class A common shares withheld for taxes upon vesting of restricted stock units pursuant to various awards.