[8-K] DallasNews Corporation Series A Reports Material Event

Rhea-AI Filing Summary

Salesforce, Inc. (CRM) – Form 4 filed 07/30/2025

Chair & CEO Marc Benioff exercised 2,250 non-qualified stock options at an exercise price of $161.50 and immediately sold the same 2,250 shares under a Rule 10b5-1 plan on 07/29/2025. Shares were sold in six tranches between $267.46-$273.51, generating roughly $0.6 million in gross proceeds. Post-transaction direct ownership is 11,911,571 shares, down only 0.02%; indirect holdings remain 107,000 shares in trust and 10,000,000 shares via Marc Benioff Fund LLC. The option exercise reduces his remaining option balance to 150,872. Given the minuscule percentage change and pre-scheduled nature, the filing appears routine and does not materially impact insider ownership or signal a strategic shift.

Insights

Securities Analyst

TL;DR: CEO sold 2,250 shares (~$0.6 m) via 10b5-1; negligible vs. 22 M+ total stake—neutral.

The trade represents ordinary liquidity management. Benioff’s direct stake exceeds 11.9 M shares and, combined with trust and fund holdings, surpasses 22 M shares. Disposition equals roughly 0.002 % of Salesforce’s ~1 B share float, offering no meaningful read-through on fundamentals or valuation. The simultaneous option exercise at $161.50 converts low-basis options set to expire in 2026, a standard practice as expiration approaches. Because the sale was executed under a pre-arranged 10b5-1 plan, the timing is not discretionary, further muting any signaling value. I rate the impact as neutral.

false000141389800014138982025-07-302025-07-30

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549  

FORM 8-K 

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): July 30, 2025

DallasNews CORPORATION

(Exact name of registrant as specified in its charter)

Commission file number: 1-33741

Texas		38-3765318
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)
P. O. Box 224866, Dallas, Texas 75222-4866		(214) 977-8869
(Address of principal executive offices, including zip code)		(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol		Name of each exchange on which registered
Series A Common Stock, $0.01 par value		DALN		The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company  ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐
‎

Item 2.02.  Results of Operations and Financial Condition.

On July 30, 2025, DallasNews Corporation announced its consolidated financial results for the three months ended June 30, 2025. A copy of the announcement press release is furnished with this report as Exhibit 99.1.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits.

Exhibit Number		Description
99.1		Press Release issued by DallasNews Corporation on July 30, 2025
104		Cover Page Interactive Data File (embedded within the Inline XBRL document)

‎

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: July 30, 2025				DALLASNEWS CORPORATION
				By:		/s/ Catherine G. Collins
						Catherine G. Collins
						Chief Financial Officer

FAQ

How many Salesforce (CRM) shares did Marc Benioff sell on 07/29/2025?

He sold 2,250 common shares in six separate transactions.

At what prices were the CRM shares sold?

Weighted average sale prices ranged from $267.46 to $273.51 per share.

Was the transaction executed under a Rule 10b5-1 trading plan?

Yes. The filing states the trades were made automatically under a 10b5-1 plan adopted on 01/09/2025.

How many Salesforce shares does Marc Benioff own after the sale?

He owns 11,911,571 shares directly, plus 107,000 in a trust and 10,000,000 through Marc Benioff Fund LLC.

Did Marc Benioff exercise any stock options in this filing?

Yes, he exercised 2,250 non-qualified options at an exercise price of $161.50.

Does this insider sale materially affect Salesforce's insider ownership profile?

No. The sale reduced Benioff's direct stake by only 0.02%, an immaterial change.