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Designer Brands (NYSE: DBI) EVP trims stake with 34,708-share sale

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Designer Brands Inc. executive Mary Turner reported an open-market sale of 34,708 Class A Common Shares. The shares were sold on June 10, 2026 at a weighted average price of $6.9966 per share, with individual sale prices ranging from $6.75 to $7.26.

After this transaction, Turner directly holds 601 Class A Common Shares. The filing notes that detailed trade information by exact price level is available upon request from regulators, the company, or its security holders.

Positive

  • None.

Negative

  • None.
Insider Turner Mary
Role EVP;Pres DesignerBrands Canada
Sold 34,708 shs ($243K)
Type Security Shares Price Value
Sale Class A Common Shares 34,708 $6.9966 $243K
Holdings After Transaction: Class A Common Shares — 601 shares (Direct, null)
Footnotes (1)
  1. [object Object]
Shares sold 34,708 shares Open-market sale of Class A Common Shares on June 10, 2026
Weighted average sale price $6.9966 per share Average price across all reported sales on June 10, 2026
Sale price range $6.75–$7.26 per share Range of individual trade prices for the reported sale
Shares held after transaction 601 shares Directly held Class A Common Shares after the sale
Transaction code S Indicates sale in open market or private transaction
open-market sale financial
"transaction_action":"open-market sale"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Class A Common Shares financial
"security_title":"Class A Common Shares"
A Class A common share is a specific type of ordinary company share that represents an ownership stake and usually carries particular voting rights or payout priorities compared with other share classes. For investors it matters because those differences affect how much influence you have over company decisions, how dividends or liquidation proceeds might be distributed, and how easily the shares trade — like choosing between car models where one has extra features (more control) and another focuses on price or availability (liquidity).
weighted average financial
"Price represents a weighted average of the sale price."
A weighted average is a way of calculating an overall number when some items matter more than others by giving each item a different level of importance, or weight. Investors use weighted averages to combine figures like prices, returns or earnings so the result reflects the size or significance of each part — like grading a class where a final exam counts more than a quiz, producing a score that better represents true performance.
Form 4 regulatory
"INSIDER FILING DATA (Form 4)"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Turner Mary

(Last)(First)(Middle)
810 DSW DRIVE

(Street)
COLUMBUS OHIO 43219

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Designer Brands Inc. [ DBI ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
EVP;Pres DesignerBrands Canada
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/10/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Shares06/10/2026S34,708D$6.9966(1)601D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $6.75 to $7.26. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Katherine Alfano, Attorney-in-Fact06/12/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Designer Brands (DBI) executive Mary Turner report in this Form 4 filing?

Mary Turner reported selling 34,708 Class A Common Shares of Designer Brands in an open-market transaction. The weighted average sale price was $6.9966 per share, with prices ranging from $6.75 to $7.26 on June 10, 2026.

At what prices were Mary Turner’s Designer Brands (DBI) shares sold?

The shares were sold at a weighted average price of $6.9966 per share. According to the filing, individual trades occurred at prices between $6.75 and $7.26, and detailed share counts at each price level are available upon request.

How many Designer Brands (DBI) shares did Mary Turner sell and how many does she now hold?

Mary Turner sold 34,708 Class A Common Shares of Designer Brands in this transaction. After completing the sale, the filing reports that she directly holds 601 Class A Common Shares in the company.

What type of transaction did Mary Turner execute in Designer Brands (DBI) stock?

Mary Turner executed an open-market sale of Designer Brands Class A Common Shares, coded as “S” in the Form 4. This code indicates a sale in the open market or a private transaction rather than a grant, option exercise, or tax-related transfer.

When did Mary Turner’s share sale in Designer Brands (DBI) occur?

The reported sale of 34,708 Class A Common Shares by Mary Turner took place on June 10, 2026. All shares in this Form 4 were sold on that date at multiple prices within a disclosed range around the weighted average price.