Dillard's (NYSE: DDS) CEO adds 292 shares in $607.55 purchase

Rhea-AI Filing Summary

Dillard's, Inc. CEO and Chairman William T. Dillard II reported acquiring 292 shares of Dillard's Class A common stock on January 30, 2026 at $607.55 per share, bringing his directly held Class A stake to 897,311 shares, plus 14 shares in a retirement plan.

He is also indirectly associated with 41,496 Class A shares held by W.D. Company, Inc., where he owns 27.4% and serves as a director and officer. W.D. Company, Inc. also holds 3,985,776 shares of Class B common stock, convertible into Class A on a one-for-one basis. An additional 7,300 Class A shares are held with him listed as trustee of the GST Trust. He disclaims beneficial ownership of indirectly held shares except to the extent of his pecuniary interest.

Insider Trade Summary

4 transactions reported

Mixed 4 txns

Insider DILLARD WILLIAM T II

Role CEO, CHAIRMAN OF BOARD

Type	Security	Shares	Price	Value
Grant/Award	Common Class A	292	$607.55	$177K
holding	Common Class A - Retirement Plan	--	--	--
holding	Common Class A	--	--	--
holding	Common Class A	--	--	--

Holdings After Transaction: Common Class A — 897,311 shares (Direct); Common Class A - Retirement Plan — 14 shares (Direct); Common Class A — 41,496 shares (Indirect, See Footnote)

Footnotes (1)

1. These shares are held by W.D. Company, Inc. The reporting person owns 27.4% of W.D. Company, Inc. and is one of its directors and officers. W. D. Company, Inc. also holds 3,985,776 shares of Class B Common Stock, which are convertible into shares of Class A Common Stock on a one-for-one basis. Trustee of GST Trust

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

DILLARD WILLIAM T II

(Last) (First) (Middle)

1600 CANTRELL RD

(Street)

LITTLE ROCK AR 72201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
DILLARD'S, INC. [ DDS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN OF BOARD

3. Date of Earliest Transaction (Month/Day/Year)
01/30/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Class A	01/30/2026		A		292	A	$607.55	897,311	D
Common Class A - Retirement Plan								14	D
Common Class A								41,496(1)	I	See Footnote(1)
Common Class A								7,300(2)	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares are held by W.D. Company, Inc. The reporting person owns 27.4% of W.D. Company, Inc. and is one of its directors and officers. W. D. Company, Inc. also holds 3,985,776 shares of Class B Common Stock, which are convertible into shares of Class A Common Stock on a one-for-one basis.

2. Trustee of GST Trust

Remarks:

The reporting person disclaims beneficial ownership of the shares reported herein as indirectly beneficially owned, except to the extent of his pecuniary interest therein.

	/s/ William T. Dillard II	02/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did DDS CEO William T. Dillard II report?

William T. Dillard II reported acquiring 292 shares of Dillard's Class A common stock on January 30, 2026 at $607.55 per share. This increased his directly held Class A position to 897,311 shares, plus a small retirement plan holding.

How many Dillard's (DDS) shares does the CEO directly own after this Form 4?

After the reported transaction, the CEO directly owns 897,311 shares of Dillard's Class A common stock, plus 14 Class A shares held in a retirement plan. These figures reflect his direct and retirement plan holdings as of the January 30, 2026 report.

What indirect Dillard's (DDS) holdings are linked to W.D. Company, Inc.?

W.D. Company, Inc. holds 41,496 Dillard's Class A shares and 3,985,776 Class B shares, convertible into Class A on a one-for-one basis. William T. Dillard II owns 27.4% of W.D. Company, Inc. and serves as one of its directors and officers.

What Dillard's (DDS) shares are held through the GST Trust?

The filing shows 7,300 Dillard's Class A shares held with William T. Dillard II identified as trustee of the GST Trust. This position is reported as an indirect holding, separate from his directly owned and retirement plan shares.

Does the Dillard's (DDS) CEO disclaim beneficial ownership of any shares?

Yes. The CEO disclaims beneficial ownership of the indirectly reported shares, including those held via W.D. Company, Inc. and the GST Trust, except to the extent of his pecuniary interest in those holdings, as stated in the filing remarks.

What roles does William T. Dillard II hold at Dillard's (DDS)?

William T. Dillard II is identified as a director and as an officer with the title CEO, Chairman of the Board at Dillard's, Inc. These leadership roles are disclosed as part of his insider status in the Form 4 filing.