DIS Form 4: Sonia Coleman Sells Shares Under 10b5-1 Plan
Rhea-AI Filing Summary
Sonia L. Coleman, Sr. EVP and Chief HR Officer of The Walt Disney Company (DIS), reported a sale of 1,971 shares of Disney common stock on 08/25/2025 at a price of $118.57 per share. The filing states the sale was executed under a Rule 10b5-1 written plan adopted May 23, 2025. After the reported transaction Ms. Coleman holds 0 shares directly and 993.364 shares indirectly through The Walt Disney Stock Fund in the company 401(k) plan, which includes Company matching contributions.
Positive
- Transaction executed under a 10b5-1 plan, indicating a pre-established trading arrangement
- Disclosure is complete with explanation of indirect holdings and signature by attorney-in-fact
- Remaining indirect holdings held in company 401(k) stock fund, showing continued alignment with company stock through retirement plan
Negative
- Direct holdings reduced to zero following the reported sale
- Sale reduces the officer's direct equity exposure, which some investors may note even though indirect holdings remain
Insights
TL;DR: Officer sold a small stake under a pre-established 10b5-1 plan; remaining holdings are indirect via the 401(k) fund.
The sale of 1,971 shares at $118.57 appears executed under a previously adopted 10b5-1 plan, which signals the transaction was scheduled and not an opportunistic insider trade based on nonpublic information according to the filers statement. The post-sale position shows 0 direct shares and 993.364 indirect shares held in The Walt Disney Stock Fund, indicating the officers ongoing exposure to DIS is through an employer-sponsored retirement vehicle rather than direct ownership. For investors, this is a routine disclosure of executive liquidity activity without additional operational or financial data in the filing.
TL;DR: Disclosure aligns with good governance practices; transaction executed via 10b5-1 plan and properly reported.
The filing documents proper use of a Rule 10b5-1 plan adopted May 23, 2025 and timely reporting of the August 25, 2025 sale, which reflects adherence to insider-trading compliance protocols. The signature by an attorney-in-fact is included, and the explanation notes shares remaining in the company 401(k) plan. This is a compliance-focused disclosure rather than a corporate governance concern or performance signal.