[Form 4] DOCUSIGN, INC. Insider Trading Activity
James A. Beer, a director of DocuSign, reported a sale of 450 shares of the company's common stock at $81.28 per share. After the sale, he is reported to beneficially own 14,199 shares directly and 5,543 shares indirectly through a trust, showing he remains a meaningful stakeholder. The filing notes the sale was effected under a Rule 10b5-1 trading plan, indicating the transaction followed a pre-established arrangement rather than ad hoc trading.
- Sale executed under a Rule 10b5-1 plan, which indicates the transaction followed a pre-established trading arrangement
- Significant continuing ownership: 14,199 shares directly and 5,543 shares indirectly, showing ongoing alignment with shareholders
- None.
Insights
TL;DR: Small, pre-planned insider sale; continuing ownership remains material relative to the sold amount.
The sale of 450 shares at $81.28 is modest in size and was executed under a Rule 10b5-1 plan, which typically reduces concerns about opportunistic insider timing. Post-transaction direct ownership of 14,199 shares plus 5,543 indirectly suggests alignment with shareholders remains intact. This disclosure is routine and unlikely to be materially informative about company fundamentals.
TL;DR: Transaction follows governance best practices through a documented trading plan; disclosure is timely and standard.
The use of a Rule 10b5-1 plan is a governance-positive signal because it documents trading intent in advance, reducing insider-trading concerns. The reported ownership structure—direct and trust-held shares—is transparently disclosed. The size of the disposition is small relative to remaining holdings, so it does not indicate a meaningful shift in insider commitment based on this filing alone.