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  4. [Form 4] Domo, Inc. Insider Trading Activity

Domo Founder Shows Faith in Company with Major Stock Purchase

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Form 4 Filing reveals significant insider trading activity at Domo by Founder and CEO James Joshua G on June 20, 2025. The executive acquired 13,025 shares of Class B Common Stock at a weighted average price of $12.7368 per share (ranging from $12.66 to $12.81).

Following the transaction, James's direct ownership stands at 1,079,972 Class B shares. Additionally, he maintains indirect beneficial ownership through multiple entities:

  • 3,263,659 shares through Cocolalla LLC (where he serves as Manager)
  • 116,600 shares via James Family Charitable Remainder Trust
  • 10,000 shares through Cinnamon Birch LLC
  • 2,143 shares held by spouse

The filing also notes convertible Class A Common Stock holdings, which can be converted to Class B shares on a one-to-one basis at any time. James serves as Director, 10% Owner, and CEO of Domo.

Positive

  • CEO Josh James purchased 13,025 shares at an average price of $12.74 per share, representing a direct investment of approximately $166,000, demonstrating insider confidence

Negative

  • None.
Insider James Joshua G
Role Founder and CEO
Bought 13,025 shs ($166K)
Type Security Shares Price Value
Purchase Class B Common Stock 13,025 $12.7368 $166K
holding Class A Common Stock -- -- --
holding Class B Common Stock -- -- --
holding Class B Common Stock -- -- --
holding Class B Common Stock -- -- --
holding Class B Common Stock -- -- --
Holdings After Transaction: Class B Common Stock — 1,079,972 shares (Direct); Class A Common Stock — 3,263,659 shares (Indirect, Cocolalla, LLC); Class B Common Stock — 116,600 shares (Indirect, James Family Charitable Remainder Trust)
Footnotes (1)
  1. The purchase price reported in Column 4 of Table I represents the weighted average acquisition price of the shares purchased in multiple transactions ranging from $12.66 to $12.81 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares purchased at each separate price within the ranges set forth herein. The Class A Common Stock is convertible into shares of Class B Common Stock on a one to one basis at any time at the election of the Reporting Person and has no expiration date. The reported securities are held of record by Cocolalla, LLC. The Reporting Person is the Manager of Cocolalla, LLC with voting and dispositive power over the shares.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
James Joshua G
(Last) (First) (Middle)
C/O DOMO, INC.
802 E. 1050 S.
(Street)
AMERICAN FORK UT 84003
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
DOMO, INC. [ DOMO ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
Founder and CEO
3. Date of Earliest Transaction (Month/Day/Year)
06/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class B Common Stock 06/20/2025 P 13,025 A $12.7368(1) 1,079,972 D
Class B Common Stock 116,600 I James Family Charitable Remainder Trust
Class B Common Stock 429,810 I Cocolalla, LLC
Class B Common Stock 2,143 I By spouse
Class B Common Stock 10,000 I Cinnamon Birch LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Class A Common Stock (2) (2) (2) Class B Common Stock 3,263,659 3,263,659 I Cocolalla, LLC(3)
Explanation of Responses:
1. The purchase price reported in Column 4 of Table I represents the weighted average acquisition price of the shares purchased in multiple transactions ranging from $12.66 to $12.81 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares purchased at each separate price within the ranges set forth herein.
2. The Class A Common Stock is convertible into shares of Class B Common Stock on a one to one basis at any time at the election of the Reporting Person and has no expiration date.
3. The reported securities are held of record by Cocolalla, LLC. The Reporting Person is the Manager of Cocolalla, LLC with voting and dispositive power over the shares.
Remarks:
/s/ Alexis Coll, attorney-in-fact 06/23/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many DOMO shares did CEO James Joshua G purchase on June 20, 2025?

CEO James Joshua G purchased 13,025 shares of Class B Common Stock on June 20, 2025 at a weighted average price of $12.7368 per share.

What is the total DOMO stock ownership of James Joshua G after the reported transaction?

Following the transaction, James Joshua G beneficially owns: 1,079,972 shares directly, plus indirect ownership through various entities including 116,600 shares through James Family Charitable Remainder Trust, 429,810 shares through Cocolalla LLC, 2,143 shares through spouse, and 10,000 shares through Cinnamon Birch LLC.

What price range did DOMO CEO pay for shares in the June 20, 2025 purchase?

The CEO purchased shares at prices ranging from $12.66 to $12.81 per share, with a weighted average purchase price of $12.7368 per share.

What positions does James Joshua G hold at DOMO according to the Form 4?

According to the Form 4, James Joshua G serves as Founder and CEO of DOMO, and holds multiple positions including: Director, 10% Owner, and Officer.

How many Class A Common Stock conversion rights does James Joshua G control through Cocolalla LLC?

Through Cocolalla LLC, James Joshua G controls 3,263,659 shares of Class A Common Stock that are convertible into Class B Common Stock on a one-to-one basis at any time, with no expiration date.