[144] DoubleVerify Holdings, Inc. SEC Filing

Rhea-AI Filing Summary

DoubleVerify Holdings, Inc. (DV) filed a Form 144 to notify a proposed sale of 7,948,770 shares of common stock through J.P. Morgan Securities LLC on or about 09/09/2025. The filing lists an aggregate market value of $117,562,308.30 and indicates 163,628,379 shares outstanding, so the proposed sale represents approximately 4.86% of outstanding shares. The securities were originally acquired on 09/20/2017 from the issuer, DoubleVerify Holdings, Inc., in connection with the company's formation, totaling 110,343,562 shares and paid in cash. The filer reports no sales in the past three months. Certain filer contact fields and specific filer identification appear blank in the provided text.

Positive

• Transaction routed through a major broker (J.P. Morgan Securities LLC), indicating professional execution channels
• No reported sales in the past three months, showing this is a new planned sale rather than part of an ongoing disposal pattern

Negative

• Proposed sale size is material: 7,948,770 shares (≈4.86% of outstanding) with aggregate market value of $117,562,308.30
• Securities originated at company formation (acquired 09/20/2017 from the issuer), indicating insider/founder holdings are being monetized
• Filer identification/contact fields appear blank in the provided extract, reducing clarity on the selling party

Insights

Financial Analyst

TL;DR: Insider proposes to sell ~7.95M shares (~4.9% of outstanding), valued at $117.6M; transaction appears routine but sizable.

The filing documents a single proposed block sale executed through a major broker, which provides execution credibility and standard disclosure. The seller's original acquisition date and amount are disclosed, showing these shares trace to the issuer's formation in 2017. There were no reported sales in the prior three months, so this notice signals newly planned liquidity rather than a continuation of recent disposal activity. For market impact, the sale size—about 4.86% of outstanding shares—could exert downward pressure depending on execution timing and market liquidity, but the use of J.P. Morgan suggests an institutional execution pathway.

Corporate Governance Expert

TL;DR: A founder-originated holding is being offered for sale in a material size, raising governance and signaling considerations for investors.

The securities were received from the issuer at formation, indicating insider or founder provenance. A proposed sale of nearly 8 million shares, valued at $117.6M, may be perceived by the market as insider monetization. While Form 144 is a routine compliance document, the scale and origin of the shares warrant attention from governance-focused investors assessing insider alignment with shareholder interests. The filing lacks explicit filer identification fields in the provided text, which reduces transparency in the extract supplied.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	J.P. Morgan Securities LLC 383 Madison Avenue, 5th Floor New York NY 10179	7948770	117562308.30	163628379	09/09/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	09/20/2017	Received Common Stock from the Issuer in connection with the Issuer's formation.	Issuer - DoubleVerify Holdings, Inc.			110343562	09/20/2017	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for DoubleVerify (DV) disclose?

The Form 144 notifies a proposed sale of 7,948,770 common shares via J.P. Morgan on or about 09/09/2025, with aggregate value $117,562,308.30.

How large is the proposed sale relative to DV's outstanding shares?

The filing lists 163,628,379 shares outstanding; the proposed sale of 7,948,770 shares is approximately 4.86% of outstanding shares.

When and how were the shares being sold originally acquired?

The shares were acquired on 09/20/2017 from the issuer, DoubleVerify Holdings, Inc., in connection with the company's formation; payment noted as cash.

Were any DV securities sold by the same person in the past three months?

The filing states "Nothing to Report" under securities sold during the past three months.

Who is the broker handling the proposed sale?

The broker named in the filing is J.P. Morgan Securities LLC, 383 Madison Avenue, New York.