EBAY SVP Sweetnam sells 12,113 shares in plan trade
EBAY INC senior executive Jordan Sweetnam reported selling common stock in two open-market transactions.
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Form Type
4
Rhea-AI Filing Summary
EBAY INC senior executive Jordan Sweetnam reported selling common stock in two open-market transactions. On April 15, 2026, he sold a total of 12,113 shares of eBay common stock at prices ranging from $99.78 to $101.21, under a pre-arranged Rule 10b5-1 trading plan.
Following these sales, Sweetnam directly holds 30,835 shares of eBay common stock. The trades were executed pursuant to a trading plan adopted on August 1, 2025, and the reported prices reflect weighted averages across multiple individual sale prices.
Insider Trade Summary 10b5-1
Net Seller: 12,113 shares
Net Sell
2 txns
Insider
Sweetnam Jordan Douglas Bradley
Role
SVP, Chief Commercial Officer
Sold
12,113 shs ($1.22M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 10,713 | $100.29 | $1.07M |
| Sale | Common Stock | 1,400 | $100.91 | $141K |
Holdings After Transaction:
Common Stock — 30,835 shares (Direct)
Footnotes (3)
- F1. The shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 1, 2025.
- F2. Represents the weighted average price of shares sold at prices that ranged from $99.78 to $100.77. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F3. Represents the weighted average price of shares sold at prices that ranged from $100.78 to $101.21. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Key Figures
Shares sold: 12,113 shares
Price range (sale 1): $99.78–$100.77
Price range (sale 2): $100.78–$101.21
+3 more
6 metrics
Shares sold
12,113 shares
Total common shares sold on April 15, 2026
Price range (sale 1)
$99.78–$100.77
Weighted average price range for first reported sale
Price range (sale 2)
$100.78–$101.21
Weighted average price range for second reported sale
Shares held after
30,835 shares
Direct EBAY common stock holdings after transactions
10b5-1 plan adoption date
August 1, 2025
Date Sweetnam adopted the Rule 10b5-1 trading plan
Net share direction
-12,113 shares
Net change in non-derivative holdings from reported sales
Key Terms
Rule 10b5-1 trading plan, weighted average price, open-market sale, non-derivative, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"Represents the weighted average price of shares sold at prices that ranged from $99.78 to $100.77"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
non-derivative financial
"transaction_type": "non-derivative""
net-sell financial
"netBuySellDirection": "net-sell""
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did EBAY SVP Jordan Sweetnam report on this Form 4?
Jordan Sweetnam reported selling eBay common stock in two open-market transactions. He sold a combined 12,113 shares on April 15, 2026, as part of a pre-arranged Rule 10b5-1 trading plan adopted earlier, rather than a spontaneous trading decision.
Were Jordan Sweetnam’s EBAY stock sales made under a Rule 10b5-1 plan?
Yes. The filing states the shares were sold pursuant to a Rule 10b5-1 trading plan adopted on August 1, 2025. Such plans allow insiders to schedule trades in advance, helping separate routine portfolio management from discretionary timing decisions.
What does the weighted average sale price mean in this EBAY Form 4?
The weighted average price reflects multiple individual trades executed within a price range, reported as a single average figure. The Form 4 notes price ranges of $99.78–$100.77 and $100.78–$101.21, and states detailed trade-level prices are available upon request.
Does this EBAY Form 4 show any option exercises or derivative transactions?
No derivative transactions or option exercises appear in the provided data. The Form 4 shows only sales of EBAY common stock classified as non-derivative securities, with no remaining derivative positions listed in the derivative summary section of the filing.
AI-generated analysis. How Rhea-AI works. Not financial advice.
