EBAY (EBAY) SVP Jordan Sweetnam sells 12,113 shares under Rule 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

EBAY INC senior executive Jordan Sweetnam reported selling common stock in two open-market transactions. On April 15, 2026, he sold a total of 12,113 shares of eBay common stock at prices ranging from $99.78 to $101.21, under a pre-arranged Rule 10b5-1 trading plan.

Following these sales, Sweetnam directly holds 30,835 shares of eBay common stock. The trades were executed pursuant to a trading plan adopted on August 1, 2025, and the reported prices reflect weighted averages across multiple individual sale prices.

Insider Trade Summary 10b5-1

Net Seller: 12,113 shares ($1,215,681)

Net Sell 2 txns

Insider Sweetnam Jordan Douglas Bradley

Role SVP, Chief Commercial Officer

Sold 12,113 shs ($1.22M)

Type	Security	Shares	Price	Value
Sale	Common Stock	10,713	$100.29	$1.07M
Sale	Common Stock	1,400	$100.91	$141K

Holdings After Transaction: Common Stock — 32,235 shares (Direct)

Footnotes (1)

The shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 1, 2025. Represents the weighted average price of shares sold at prices that ranged from $99.78 to $100.77. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $100.78 to $101.21. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.

Key Figures

Shares sold: 12,113 shares Price range (sale 1): $99.78–$100.77 Price range (sale 2): $100.78–$101.21 +3 more

6 metrics

Shares sold 12,113 shares Total common shares sold on April 15, 2026

Price range (sale 1) $99.78–$100.77 Weighted average price range for first reported sale

Price range (sale 2) $100.78–$101.21 Weighted average price range for second reported sale

Shares held after 30,835 shares Direct EBAY common stock holdings after transactions

10b5-1 plan adoption date August 1, 2025 Date Sweetnam adopted the Rule 10b5-1 trading plan

Net share direction -12,113 shares Net change in non-derivative holdings from reported sales

Key Terms

Rule 10b5-1 trading plan, weighted average price, open-market sale, non-derivative, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"Represents the weighted average price of shares sold at prices that ranged from $99.78 to $100.77"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

non-derivative financial

"transaction_type": "non-derivative""

net-sell financial

"netBuySellDirection": "net-sell""

Form 4 Insider Transactions: What Each Field Means →

04/17/2026 - 04:46 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sweetnam Jordan Douglas Bradley

(Last)

(First)

(Middle)

C/O EBAY INC. 2025 HAMILTON AVE.

(Street)

SAN JOSE

CALIFORNIA

95125

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP, Chief Commercial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	04/15/2026		S		10,713⁽¹⁾	D	$100.29⁽²⁾	32,235	D
Common Stock	04/15/2026		S		1,400⁽¹⁾	D	$100.91⁽³⁾	30,835	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 1, 2025.

2. Represents the weighted average price of shares sold at prices that ranged from $99.78 to $100.77. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.

3. Represents the weighted average price of shares sold at prices that ranged from $100.78 to $101.21. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.

	By: Greg Kerber For: Jordan Sweetnam	04/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did EBAY SVP Jordan Sweetnam report on this Form 4?

Jordan Sweetnam reported selling eBay common stock in two open-market transactions. He sold a combined 12,113 shares on April 15, 2026, as part of a pre-arranged Rule 10b5-1 trading plan adopted earlier, rather than a spontaneous trading decision.

How many EBAY shares did Jordan Sweetnam sell and at what prices?

Jordan Sweetnam sold 12,113 shares of EBAY common stock. The sales occurred at weighted average prices within ranges from $99.78 to $100.77 and from $100.78 to $101.21, reflecting multiple individual trades consolidated into two reported line items on the Form 4.

How many EBAY shares does Jordan Sweetnam hold after these reported sales?

After the reported transactions, Jordan Sweetnam directly holds 30,835 shares of EBAY common stock. This post-transaction balance, shown in the Form 4, helps put the sale size in context relative to his remaining ownership stake in the company.

Were Jordan Sweetnam’s EBAY stock sales made under a Rule 10b5-1 plan?

Yes. The filing states the shares were sold pursuant to a Rule 10b5-1 trading plan adopted on August 1, 2025. Such plans allow insiders to schedule trades in advance, helping separate routine portfolio management from discretionary timing decisions.

What does the weighted average sale price mean in this EBAY Form 4?

The weighted average price reflects multiple individual trades executed within a price range, reported as a single average figure. The Form 4 notes price ranges of $99.78–$100.77 and $100.78–$101.21, and states detailed trade-level prices are available upon request.

Does this EBAY Form 4 show any option exercises or derivative transactions?

No derivative transactions or option exercises appear in the provided data. The Form 4 shows only sales of EBAY common stock classified as non-derivative securities, with no remaining derivative positions listed in the derivative summary section of the filing.