eBay (NASDAQ: EBAY) SVP sells 12,978 shares under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

eBay Inc. senior vice president and Chief Commercial Officer Jordan Douglas Bradley Sweetnam reported open-market sales of 12,978 shares of common stock on March 18, 2026. The shares were sold in three tranches at prices of $91.86, $93.00 and $93.74 per share, with weighted-average prices reflecting ranges from $91.51 to $94.04. These transactions were executed pursuant to a Rule 10b5-1 trading plan adopted on August 1, 2025, indicating they were pre-scheduled. Following the sales, Sweetnam directly holds 42,948 eBay common shares.

Insights

Executive sells 12,978 eBay shares in pre-planned trades, retaining a sizable position.

Senior executive Jordan Douglas Bradley Sweetnam sold 12,978 shares of eBay Inc. common stock in open-market transactions on March 18, 2026, at prices between $91.51 and $94.04. All trades are classified as sales, with no option exercises or derivative activity reported.

The sales were executed under a Rule 10b5-1 trading plan adopted on August 1, 2025, suggesting a pre-arranged, systematic selling program rather than ad hoc timing decisions. After these transactions, Sweetnam still directly owns 42,948 shares, indicating he maintains meaningful equity exposure.

From an investment perspective, this appears to be a routine liquidity event by a senior officer rather than a transformative development. Future company filings may provide additional context on any further plan-driven transactions or changes in executive equity ownership.

Insider Trade Summary 10b5-1

Net Seller: 12,978 shares ($1,199,684)

Net Sell 3 txns

Insider Sweetnam Jordan Douglas Bradley

Role SVP, Chief Commercial Officer

Sold 12,978 shs ($1.20M)

Type	Security	Shares	Price	Value
Sale	Common Stock	7,351	$91.86	$675K
Sale	Common Stock	4,127	$93.00	$384K
Sale	Common Stock	1,500	$93.74	$141K

Holdings After Transaction: Common Stock — 48,575 shares (Direct)

Footnotes (1)

The shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 1, 2025. Represents the weighted average price of shares sold at prices that ranged from $91.51 to $92.48. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $92.53 to $93.51. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $93.55 to $94.04. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.

Form 4 Insider Transactions: What Each Field Means →

03/19/2026 - 04:16 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sweetnam Jordan Douglas Bradley

(Last)

(First)

(Middle)

C/O EBAY INC. 2025 HAMILTON AVE.

(Street)

SAN JOSE

CALIFORNIA

95125

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP, Chief Commercial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/18/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	03/18/2026		S		7,351⁽¹⁾	D	$91.86⁽²⁾	48,575	D
Common Stock	03/18/2026		S		4,127⁽¹⁾	D	$93⁽³⁾	44,448	D
Common Stock	03/18/2026		S		1,500⁽¹⁾	D	$93.74⁽⁴⁾	42,948	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 1, 2025.

2. Represents the weighted average price of shares sold at prices that ranged from $91.51 to $92.48. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.

3. Represents the weighted average price of shares sold at prices that ranged from $92.53 to $93.51. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.

4. Represents the weighted average price of shares sold at prices that ranged from $93.55 to $94.04. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.

	By: Oliver Cohen For: Jordan Sweetnam	03/19/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did eBay (EBAY) report for Jordan Douglas Bradley Sweetnam?

Jordan Douglas Bradley Sweetnam sold 12,978 shares of eBay common stock in open-market transactions. The sales occurred on March 18, 2026, across three price levels and reflected weighted-average prices within ranges from $91.51 to $94.04 per share.

At what prices did the eBay (EBAY) executive sell shares in this Form 4?

The reported sales were at $91.86, $93.00 and $93.74 per share. Footnotes explain these are weighted-average prices, with underlying trades executed in narrower bands between $91.51 and $94.04, and full price-by-price detail available on request.

How many eBay (EBAY) shares does Jordan Douglas Bradley Sweetnam hold after the reported sales?

After the March 18, 2026 transactions, Sweetnam directly holds 42,948 eBay common shares. This figure reflects his post-transaction position following the sale of a total of 12,978 shares in three separate open-market trades.

Were the recent eBay (EBAY) insider sales made under a Rule 10b5-1 trading plan?

Yes. The sales were executed pursuant to a Rule 10b5-1 trading plan. A footnote states the plan was adopted on August 1, 2025, indicating these trades were pre-arranged rather than discretionary, which typically reduces the signaling value of their exact timing.

What does the transaction summary show for this eBay (EBAY) insider filing?

The transaction summary shows three sale transactions totaling 12,978 shares and no purchases. It classifies the net activity as "net-sell" with no derivative exercises, gifts, tax withholdings, or restructuring-related transfers reported in this data set.

Does this eBay (EBAY) Form 4 include any option exercises or derivative positions?

No option exercises or derivative trades are reported in this data. The derivative summary is empty, and the transaction codes are all "S" for non-derivative common stock sales, indicating straightforward open-market dispositions of existing shares.