eBay (NASDAQ: EBAY) CCO sells 1,014 shares, now holds 35,546
Rhea-AI Filing Summary
EBAY INC (EBAY) reported an insider transaction by Jordan Douglas Bradley Sweetnam, SVP and Chief Commercial Officer. On August 18, 2026, he sold 1,014 shares of common stock at $101.39 per share in a transaction effected under a Rule 10b5-1 trading plan adopted on August 1, 2025. Following this sale and a correction that added back 4,321 shares previously omitted due to an administrative error, he now directly holds 35,546 shares of EBAY common stock.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 1,014 shares
Net Sell
1 txn
Insider
Sweetnam Jordan Douglas Bradley
Role
SVP, Chief Commercial Officer
Sold
1,014 shs ($103K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 1,014 | $101.39 | $103K |
Holdings After Transaction:
Common Stock — 35,546 shares (Direct)
Footnotes (2)
- F1. The shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 1, 2025.
- F2. Total reflects 4,321 shares that were previously inadvertently subtracted from the Reporting Person's total number of securities beneficially owned following the reported transaction in the Form 4 for the Reporting Person filed on August 18, 2026, due to an administrative error.
Key Figures
Shares sold: 1,014 shares
Sale price per share: $101.39 per share
Shares owned after transaction: 35,546 shares
+2 more
5 metrics
Shares sold
1,014 shares
Sale of EBAY common stock on August 18, 2026
Sale price per share
$101.39 per share
Price for the 1,014 shares sold on August 18, 2026
Shares owned after transaction
35,546 shares
Directly held by Jordan Sweetnam following the reported sale and correction
Administrative correction
4,321 shares
Shares added back after being inadvertently subtracted in a prior Form 4
Rule 10b5-1 plan adoption date
August 1, 2025
Date Jordan Sweetnam adopted the trading plan used for this sale
Key Terms
Rule 10b5-1 trading plan, beneficially owned, administrative error
3 terms
Rule 10b5-1 trading plan regulatory
"The shares were sold pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
beneficially owned financial
"the Reporting Person's total number of securities beneficially owned"
Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.
administrative error other
"previously inadvertently subtracted ... due to an administrative error"
FAQ
What insider transaction did EBAY (EBAY) report for Jordan Sweetnam?
EBAY reported that Jordan Douglas Bradley Sweetnam, SVP and Chief Commercial Officer, sold 1,014 shares of EBAY common stock on August 18, 2026 at a price of $101.39 per share, in a transaction reported on Form 4.
Was Jordan Sweetnam’s EBAY (EBAY) stock sale under a Rule 10b5-1 plan?
Yes. The filing states the 1,014-share sale was executed pursuant to a Rule 10b5-1 trading plan adopted by Jordan Sweetnam on August 1, 2025, and the Form 4 affirms the Rule 10b5-1 checkbox.
AI-generated analysis. How Rhea-AI works. Not financial advice.