eBay (NASDAQ: EBAY) CEO sells 22,220 shares under Rule 10b-5 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
eBay Inc. President and CEO Jamie Iannone reported open-market sales of 22,220 shares of eBay common stock on June 4–5, 2026. The trades, coded as sales, were executed at prices around $109–$111 per share and were made under a Rule 10b-5 trading plan adopted on November 20, 2025.
After these transactions, Iannone directly holds 269,094 shares of eBay common stock. The filing also lists additional indirect holdings through various grantor retained annuity trusts (GRATs), including trusts described as belonging to his spouse.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 22,220 shares ($2,436,715)
Net Sell
9 txns
Insider
IANNONE JAMIE
Role
President and CEO
Sold
22,220 shs ($2.44M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 6,734 | $109.34 | $736K |
| Sale | Common Stock | 3,570 | $110.17 | $393K |
| Sale | Common Stock | 806 | $111.10 | $90K |
| Sale | Common Stock | 7,282 | $109.33 | $796K |
| Sale | Common Stock | 3,828 | $110.09 | $421K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 273,470 shares (Direct, null);
Common Stock — 76,329 shares (Indirect, By GRAT A)
Footnotes (1)
- The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025. Represents the weighted average price of shares sold at prices that ranged from $108.70 to $109.68. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $109.68 to $110.56. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $108.74 to $109.73. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $109.74 to $110.71. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $110.76 to $111.69. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Key Figures
Shares sold: 22,220 shares
Sale price example: $111.10 per share
Sale price example: $109.34 per share
+3 more
6 metrics
Shares sold
22,220 shares
Total common shares sold in open-market transactions on June 4–5, 2026
Sale price example
$111.10 per share
Price for 806-share sale of common stock on June 5, 2026
Sale price example
$109.34 per share
Price for 6,734-share sale of common stock on June 5, 2026
Direct holdings after trades
269,094 shares
Shares of eBay common stock directly owned by CEO after reported sales
Spouse's GRAT A holdings
76,328 shares
Common stock held indirectly “By Spouse's GRAT A” as of June 4, 2026
Spouse's GRAT B holdings
32,700 shares
Common stock held indirectly “By Spouse's GRAT B” as of June 4, 2026
Key Terms
Rule 10b-5 trading plan, grantor retained annuity trust (GRAT), open-market sale
3 terms
Rule 10b-5 trading plan regulatory
"The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025."
grantor retained annuity trust (GRAT) financial
"Indirect ownership entries include descriptions such as "By Spouse's GRAT A" and "By GRAT B"."
open-market sale financial
"Transaction records list the action as "open-market sale" of common stock."
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did eBay (EBAY) CEO Jamie Iannone report?
Jamie Iannone reported selling 22,220 shares of eBay common stock in open-market transactions. These sales occurred on June 4–5, 2026 and were executed under a pre-established Rule 10b-5 trading plan adopted on November 20, 2025.
What is the significance of the Rule 10b-5 trading plan mentioned for eBay (EBAY)?
The filing states the shares were sold pursuant to a Rule 10b-5 trading plan adopted on November 20, 2025. Such plans pre-schedule trades, indicating these sales were planned in advance rather than timed in response to short-term market or company developments.