STOCK TITAN

eBay (EBAY) CEO sells 40,641 shares under Rule 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

EBay Inc. President and CEO Jamie Iannone reported open-market sales of 40,641 shares of common stock on May 1 and May 4, 2026. The reported sale prices include individual trades such as 4,511 shares at $105.40 and 10,605 shares at $109.17 per share.

The filing notes that these sales were made under a Rule 10b-5 trading plan adopted on November 20, 2025, indicating they were pre-arranged. After the latest transactions, Iannone continues to hold 291,314 shares directly, with additional indirect holdings listed as 109,028 shares by spouse's GRAT and 109,029 shares by a GRAT as of May 1, 2026.

Positive

  • None.

Negative

  • None.
Insider IANNONE JAMIE
Role President and CEO
Sold 40,641 shs ($4.32M)
Type Security Shares Price Value
Sale Common Stock 10,605 $109.17 $1.16M
Sale Common Stock 8,248 $109.89 $906K
Sale Common Stock 788 $110.90 $87K
Sale Common Stock 5,914 $101.62 $601K
Sale Common Stock 4,668 $102.32 $478K
Sale Common Stock 3,040 $103.53 $315K
Sale Common Stock 2,780 $104.50 $291K
Sale Common Stock 4,511 $105.40 $475K
Sale Common Stock 87 $106.08 $9K
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 300,350 shares (Direct, null); Common Stock — 109,029 shares (Indirect, By GRAT)
Footnotes (1)
  1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025. Represents the weighted average price of shares sold at prices that ranged from $101.02 to $102.01. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $102.02 to $103.00. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $103.03 to $104.01. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $104.04 to $105.00. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $105.07 to $106.00. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $106.075 to $106.080. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $108.54 to $109.53. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $109.55 to $110.48. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $110.54 to $111.19. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Shares sold 40,641 shares Total non-derivative shares sold in this Form 4
Direct holdings after sale 291,314 shares Common stock held directly by CEO after latest transaction
Sale price example $105.40 per share 4,511-share open-market sale on May 1, 2026
Highest reported sale price $110.90 per share 788-share open-market sale on May 4, 2026
Lowest reported sale price $101.62 per share 5,914-share open-market sale on May 1, 2026
Spouse's GRAT holding 109,028 shares Indirect ownership by spouse's GRAT as of May 1, 2026
GRAT holding 109,029 shares Indirect ownership by GRAT as of May 1, 2026
Footnote price range $101.02–$111.19 Weighted-average sale price ranges across reported trades
Rule 10b-5 trading plan regulatory
"The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025."
weighted average price financial
"Represents the weighted average price of shares sold at prices that ranged from $101.02 to $102.01."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
GRAT financial
"nature_of_ownership: By Spouse's GRAT"
indirect ownership financial
"ownership_type: indirect"
open-market sale financial
"transaction_action: open-market sale"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
IANNONE JAMIE

(Last)(First)(Middle)
C/O EBAY INC. 2025 HAMILTON AVE.

(Street)
SAN JOSE CALIFORNIA 95125

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
President and CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/01/2026S5,914(1)D$101.62(2)326,041D
Common Stock05/01/2026S4,668(1)D$102.32(3)321,373D
Common Stock05/01/2026S3,040(1)D$103.53(4)318,333D
Common Stock05/01/2026S2,780(1)D$104.5(5)315,553D
Common Stock05/01/2026S4,511(1)D$105.4(6)311,042D
Common Stock05/01/2026S87(1)D$106.08(7)310,955D
Common Stock05/04/2026S10,605(1)D$109.17(8)300,350D
Common Stock05/04/2026S8,248(1)D$109.89(9)292,102D
Common Stock05/04/2026S788(1)D$110.9(10)291,314D
Common Stock109,029IBy GRAT
Common Stock109,028IBy Spouse's GRAT
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025.
2. Represents the weighted average price of shares sold at prices that ranged from $101.02 to $102.01. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
3. Represents the weighted average price of shares sold at prices that ranged from $102.02 to $103.00. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
4. Represents the weighted average price of shares sold at prices that ranged from $103.03 to $104.01. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
5. Represents the weighted average price of shares sold at prices that ranged from $104.04 to $105.00. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
6. Represents the weighted average price of shares sold at prices that ranged from $105.07 to $106.00. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
7. Represents the weighted average price of shares sold at prices that ranged from $106.075 to $106.080. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
8. Represents the weighted average price of shares sold at prices that ranged from $108.54 to $109.53. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
9. Represents the weighted average price of shares sold at prices that ranged from $109.55 to $110.48. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
10. Represents the weighted average price of shares sold at prices that ranged from $110.54 to $111.19. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Remarks:
In addition, Table I, Column 5, includes 302 shares acquired under eBay's Employee Stock Purchase Plan on April 30, 2026.
By: Greg Kerber For: Jamie Iannone05/05/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did eBay (EBAY) CEO Jamie Iannone report?

Jamie Iannone reported selling 40,641 shares of eBay common stock in open-market transactions. The sales were spread across May 1 and May 4, 2026, and are detailed in several line-item trades with specific share amounts and prices per share.

At what prices did the eBay (EBAY) CEO sell his shares?

The CEO’s reported sales include prices such as $101.62, $102.32, $103.53, $105.40, $106.08, $109.17, $109.89, and $110.90 per share. Footnotes show weighted-average prices over ranges from $101.02 to $111.19.

How many eBay (EBAY) shares does CEO Jamie Iannone hold after these sales?

After the reported sales, Jamie Iannone directly holds 291,314 shares of eBay common stock. The filing also lists indirect holdings of 109,028 shares by his spouse's GRAT and 109,029 shares by a GRAT, both shown as of May 1, 2026.

Were the eBay (EBAY) CEO’s stock sales made under a Rule 10b5-1 plan?

Yes. A footnote states the shares were sold pursuant to a Rule 10b-5 trading plan adopted by the reporting person on November 20, 2025. Such plans pre-arrange trades, indicating the timing of these sales was scheduled in advance.

How many total shares did the eBay (EBAY) CEO sell according to this Form 4?

The transaction summary shows 40,641 shares sold across nine sale transactions. All were reported as non-derivative open-market or private sales of eBay common stock, with no option exercises, gifts, or tax-withholding dispositions in this particular filing.

What indirect holdings are disclosed for the eBay (EBAY) CEO in this filing?

The filing records two indirect holdings as of May 1, 2026: 109,028 shares held "By Spouse's GRAT" and 109,029 shares held "By GRAT." These entries reflect indirect ownership structures separate from the CEO’s directly held 291,314 shares.