eBay (EBAY) CEO sells 40,641 shares under Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
EBay Inc. President and CEO Jamie Iannone reported open-market sales of 40,641 shares of common stock on May 1 and May 4, 2026. The reported sale prices include individual trades such as 4,511 shares at $105.40 and 10,605 shares at $109.17 per share.
The filing notes that these sales were made under a Rule 10b-5 trading plan adopted on November 20, 2025, indicating they were pre-arranged. After the latest transactions, Iannone continues to hold 291,314 shares directly, with additional indirect holdings listed as 109,028 shares by spouse's GRAT and 109,029 shares by a GRAT as of May 1, 2026.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 40,641 shares ($4,320,050)
Net Sell
11 txns
Insider
IANNONE JAMIE
Role
President and CEO
Sold
40,641 shs ($4.32M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 10,605 | $109.17 | $1.16M |
| Sale | Common Stock | 8,248 | $109.89 | $906K |
| Sale | Common Stock | 788 | $110.90 | $87K |
| Sale | Common Stock | 5,914 | $101.62 | $601K |
| Sale | Common Stock | 4,668 | $102.32 | $478K |
| Sale | Common Stock | 3,040 | $103.53 | $315K |
| Sale | Common Stock | 2,780 | $104.50 | $291K |
| Sale | Common Stock | 4,511 | $105.40 | $475K |
| Sale | Common Stock | 87 | $106.08 | $9K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 300,350 shares (Direct, null);
Common Stock — 109,029 shares (Indirect, By GRAT)
Footnotes (1)
- The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025. Represents the weighted average price of shares sold at prices that ranged from $101.02 to $102.01. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $102.02 to $103.00. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $103.03 to $104.01. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $104.04 to $105.00. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $105.07 to $106.00. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $106.075 to $106.080. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $108.54 to $109.53. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $109.55 to $110.48. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $110.54 to $111.19. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Key Figures
Shares sold: 40,641 shares
Direct holdings after sale: 291,314 shares
Sale price example: $105.40 per share
+5 more
8 metrics
Shares sold
40,641 shares
Total non-derivative shares sold in this Form 4
Direct holdings after sale
291,314 shares
Common stock held directly by CEO after latest transaction
Sale price example
$105.40 per share
4,511-share open-market sale on May 1, 2026
Highest reported sale price
$110.90 per share
788-share open-market sale on May 4, 2026
Lowest reported sale price
$101.62 per share
5,914-share open-market sale on May 1, 2026
Spouse's GRAT holding
109,028 shares
Indirect ownership by spouse's GRAT as of May 1, 2026
GRAT holding
109,029 shares
Indirect ownership by GRAT as of May 1, 2026
Footnote price range
$101.02–$111.19
Weighted-average sale price ranges across reported trades
Key Terms
Rule 10b-5 trading plan, weighted average price, GRAT, indirect ownership, +1 more
5 terms
Rule 10b-5 trading plan regulatory
"The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025."
weighted average price financial
"Represents the weighted average price of shares sold at prices that ranged from $101.02 to $102.01."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
GRAT financial
"nature_of_ownership: By Spouse's GRAT"
indirect ownership financial
"ownership_type: indirect"
open-market sale financial
"transaction_action: open-market sale"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did eBay (EBAY) CEO Jamie Iannone report?
Jamie Iannone reported selling 40,641 shares of eBay common stock in open-market transactions. The sales were spread across May 1 and May 4, 2026, and are detailed in several line-item trades with specific share amounts and prices per share.
Were the eBay (EBAY) CEO’s stock sales made under a Rule 10b5-1 plan?
Yes. A footnote states the shares were sold pursuant to a Rule 10b-5 trading plan adopted by the reporting person on November 20, 2025. Such plans pre-arrange trades, indicating the timing of these sales was scheduled in advance.
What indirect holdings are disclosed for the eBay (EBAY) CEO in this filing?
The filing records two indirect holdings as of May 1, 2026: 109,028 shares held "By Spouse's GRAT" and 109,029 shares held "By GRAT." These entries reflect indirect ownership structures separate from the CEO’s directly held 291,314 shares.