8x8 product chief sells 85K shares in plan trade

8x8, Inc. Chief Product Officer Hunter Middleton reported a planned stock sale.

Rhea-AI Filing Summary

8x8, Inc. Chief Product Officer Hunter Middleton reported a planned stock sale. On February 4, 2026, he sold 85,044 shares of common stock at a weighted average price of $2.5024 per share under a pre-arranged Rule 10b5-1 trading plan adopted on February 28, 2025.

After this transaction, he directly beneficially owned 652,943 shares of 8x8 common stock. The filing notes that the sale prices ranged from $2.50 to $2.51, and detailed breakdowns are available upon request to the company, regulators, or shareholders.

Insider Trade Summary

Net Seller: 85,044 shares

Net Sell 1 txn

Insider Middleton Hunter

Role Chief Product Officer

Sold 85,044 shs ($213K)

Type	Security	Shares	Price	Value
Sale	Common Stock	85,044	$2.5024	$213K

Holdings After Transaction: Common Stock — 652,943 shares (Direct)

Footnotes (2)

1. F1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 28, 2025.
2. F2. The price is the weighted average sale price for the transactions reported on this line. The prices for the transactions reported on this line range from $2.50 to $2.51. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

FAQ

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What insider transaction did 8x8 (EGHT) report for Hunter Middleton?

8x8 Chief Product Officer Hunter Middleton reported selling 85,044 shares of common stock. The sale occurred on February 4, 2026 and was executed under a pre-arranged Rule 10b5-1 trading plan adopted on February 28, 2025, according to the Form 4 filing.

At what price did Hunter Middleton sell 8x8 (EGHT) shares?

The reported weighted average sale price was $2.5024 per share. The individual trade prices ranged from $2.50 to $2.51, and the reporting person has committed to provide a full breakdown of share amounts at each separate price upon request to authorized parties.

How many 8x8 (EGHT) shares does Hunter Middleton still own after this sale?

Following the reported transaction, Hunter Middleton beneficially owned 652,943 shares of 8x8 common stock directly. This figure reflects his holdings after selling 85,044 shares in the February 4, 2026 transaction disclosed in the Form 4 insider trading report.

Was the 8x8 (EGHT) insider sale by Hunter Middleton under a Rule 10b5-1 plan?

Yes. The Form 4 states the transactions were executed under a Rule 10b5-1 trading plan. That plan was adopted by Hunter Middleton on February 28, 2025, providing a pre-established schedule for trades, as disclosed in the filing’s explanatory footnotes.

What role does Hunter Middleton hold at 8x8 (EGHT)?

Hunter Middleton is identified as an officer of 8x8, serving as Chief Product Officer. The Form 4 explicitly marks him as an officer, not a director or 10% owner, and lists “Chief Product Officer” as his title in the relationship section of the filing.

How is pricing detail for Hunter Middleton’s 8x8 (EGHT) stock sale disclosed?

The filing provides a weighted average sale price of $2.5024 and notes that individual trade prices ranged between $2.50 and $2.51. It also states that detailed information on the number of shares sold at each price will be provided upon request to qualified parties.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 02/04/2026 - 06:31 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Middleton Hunter

(Last) (First) (Middle)

C/O 8X8 INC. 675 CREEKSIDE WAY

(Street)

CAMPBELL CA 95008

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
8X8 INC /DE/ [ EGHT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Product Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/04/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	02/04/2026		S(1)		85,044	D	$2.5024(2)	652,943	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 28, 2025.

2. The price is the weighted average sale price for the transactions reported on this line. The prices for the transactions reported on this line range from $2.50 to $2.51. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

	/s/ Cheriese M. Dickman as Attorney-in-Fact for Hunter Middleton	02/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.