Etsy Inc (ETSY) director trades 3,855 shares via 10b5-1 plan
Rhea-AI Filing Summary
Melissa Reiff, a director of Etsy Inc, exercised a fully vested director stock option for 3,855 shares of common stock at $61.25 per share and on the same day sold 3,855 shares at $85.00 per share, leaving 17,613 shares held directly. These transactions were executed under a Rule 10b5-1 trading plan adopted on August 4, 2025.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 3,855 shares ($327,675)
Net Sell
3 txns
Insider
REIFF MELISSA
Role
Director
Sold
3,855 shs ($328K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Director stock option (right to buy) | 3,855 | $0.00 | -- |
| Exercise | Common Stock | 3,855 | $61.25 | $236K |
| Sale | Common Stock | 3,855 | $85.00 | $328K |
Holdings After Transaction:
Director stock option (right to buy) — 0 shares (Direct);
Common Stock — 21,468 shares (Direct)
Footnotes (1)
- This exercise and subsequent sale was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 4, 2025 The option was fully vested and immediately exercisable.
Key Figures
Shares sold: 3,855 shares
Sale price: $85.00 per share
Options exercised: 3,855 shares
+4 more
7 metrics
Shares sold
3,855 shares
Common stock sale on 2026-07-15 at $85.00 per share
Sale price
$85.00 per share
Price for 3,855 Etsy common shares sold on 2026-07-15
Options exercised
3,855 shares
Director stock option exercise into common stock on 2026-07-15
Exercise price
$61.25 per share
Exercise price of director stock option for 3,855 shares
Shares held after sale
17,613 shares
Direct Etsy common stock ownership following the July 15, 2026 sale
Option expiration
2029-06-03
Original expiration date of the exercised director stock option
10b5-1 plan adoption date
August 4, 2025
Date the Rule 10b5-1 trading plan governing these trades was adopted
Key Terms
Rule 10b5-1 trading plan, director stock option, derivative security
3 terms
Rule 10b5-1 trading plan financial
"This exercise and subsequent sale was made pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
director stock option financial
"Director stock option (right to buy) with underlying Common Stock"
derivative security financial
"Exercise or conversion of derivative security"
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What transactions did Etsy (ETSY) director Melissa Reiff report on July 15, 2026?
Melissa Reiff reported exercising options for 3,855 Etsy shares at $61.25 per share, then selling 3,855 shares of common stock at $85.00 per share the same day, ending with 17,613 shares held directly.
What stock options did Melissa Reiff exercise in this Etsy (ETSY) Form 4?
She exercised a fully vested director stock option covering 3,855 shares of Etsy common stock at an exercise price of $61.25 per share. The option, which was immediately exercisable, had an original expiration date of June 3, 2029.
Were Melissa Reiff’s Etsy (ETSY) trades made under a Rule 10b5-1 plan?
Yes. Both the option exercise and subsequent sale were carried out under a Rule 10b5-1 trading plan adopted by Melissa Reiff on August 4, 2025, indicating the trades followed a pre-established, automated trading arrangement.