Etsy director exercises options and sells shares

Melissa Reiff, a director of Etsy Inc, exercised a fully vested director stock option for 3,855 shares of common stock at $61.25 per share and on the same day sold 3,855 shares at $85.00 per share, leaving 17,613 shares held directly.

Rhea-AI Filing Summary

Melissa Reiff, a director of Etsy Inc, exercised a fully vested director stock option for 3,855 shares of common stock at $61.25 per share and on the same day sold 3,855 shares at $85.00 per share, leaving 17,613 shares held directly. These transactions were executed under a Rule 10b5-1 trading plan adopted on August 4, 2025.

Insider Trade Summary 10b5-1

Exercise and Sale: 3,855 shares ($92K approx. pre-tax spread)

Exercise and Sale 3 txns

Insider REIFF MELISSA

Role Director

Sold 3,855 shs ($328K)

Approx. gross sale proceeds $328K

Approx. exercise cost $236K

Approx. pre-tax spread $92K

Type	Security	Shares	Price	Value
Exercise	Director stock option (right to buy) F1, F2	3,855	$0.00	$0.00
Exercise	Common Stock F1	3,855	$61.25	$236K
Sale	Common Stock F1	3,855	$85.00	$328K

Holdings After Transaction: Director stock option (right to buy) — 0 contracts (Direct); Common Stock — 17,613 shares (Direct)

Footnotes (2)

1. F1. This exercise and subsequent sale was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 4, 2025
2. F2. The option was fully vested and immediately exercisable.

Key Figures

Shares sold: 3,855 shares Sale price: $85.00 per share Options exercised: 3,855 shares +4 more

7 metrics

Shares sold 3,855 shares Common stock sale on 2026-07-15 at $85.00 per share

Sale price $85.00 per share Price for 3,855 Etsy common shares sold on 2026-07-15

Options exercised 3,855 shares Director stock option exercise into common stock on 2026-07-15

Exercise price $61.25 per share Exercise price of director stock option for 3,855 shares

Shares held after sale 17,613 shares Direct Etsy common stock ownership following the July 15, 2026 sale

Option expiration 2029-06-03 Original expiration date of the exercised director stock option

10b5-1 plan adoption date August 4, 2025 Date the Rule 10b5-1 trading plan governing these trades was adopted

Key Terms

Rule 10b5-1 trading plan, director stock option, derivative security

3 terms

Rule 10b5-1 trading plan financial

"This exercise and subsequent sale was made pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

director stock option financial

"Director stock option (right to buy) with underlying Common Stock"

derivative security financial

"Exercise or conversion of derivative security"

A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transactions did Etsy (ETSY) director Melissa Reiff report on July 15, 2026?

Melissa Reiff reported exercising options for 3,855 Etsy shares at $61.25 per share, then selling 3,855 shares of common stock at $85.00 per share the same day, ending with 17,613 shares held directly.

How many Etsy (ETSY) shares did Melissa Reiff sell and at what price?

Melissa Reiff sold 3,855 shares of Etsy common stock at a price of $85.00 per share. The sale occurred on July 15, 2026, following an option exercise for the same number of shares earlier that day.

What stock options did Melissa Reiff exercise in this Etsy (ETSY) Form 4?

She exercised a fully vested director stock option covering 3,855 shares of Etsy common stock at an exercise price of $61.25 per share. The option, which was immediately exercisable, had an original expiration date of June 3, 2029.

How many Etsy (ETSY) shares does Melissa Reiff hold after these transactions?

After the reported transactions, Melissa Reiff directly holds 17,613 shares of Etsy common stock. Her holdings first rose to 21,468 shares after the option exercise, then declined to 17,613 shares following the same-day sale of 3,855 shares.

Were Melissa Reiff’s Etsy (ETSY) trades made under a Rule 10b5-1 plan?

Yes. Both the option exercise and subsequent sale were carried out under a Rule 10b5-1 trading plan adopted by Melissa Reiff on August 4, 2025, indicating the trades followed a pre-established, automated trading arrangement.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/17/2026 - 04:30 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

REIFF MELISSA

(Last) (First) (Middle)

C/O ETSY, INC.

117 ADAMS STREET

(Street)

BROOKLYN NEW YORK 11201

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/15/2026		M(1)		3,855	A	$61.25	21,468	D
Common Stock	07/15/2026		S(1)		3,855	D	$85	17,613	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Director stock option (right to buy)	$61.25	07/15/2026		M(1)			3,855	(2)	06/03/2029	Common Stock	3,855	$0	0	D

Explanation of Responses:

1. This exercise and subsequent sale was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 4, 2025

2. The option was fully vested and immediately exercisable.

	/s/ Brittany Keen, Attorney-in-Fact	07/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)