Etsy director sells 300 shares in plan trade

Etsy Inc. director Marla J. Blow reported selling 300 shares of Etsy common stock in open-market transactions.

Rhea-AI Filing Summary

Etsy Inc. director Marla J. Blow reported selling 300 shares of Etsy common stock in open-market transactions. On May 15, 2026, she sold 28 shares at $58.50 per share and 272 shares at $58.22 per share.

According to a footnote, these sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 21, 2025, and the reported prices reflect weighted-average sale prices across multiple trades within a range of $57.43 to $58.39 per share.

Insider Trade Summary 10b5-1

Net Seller: 300 shares

Net Sell 2 txns

Insider Blow Marla J

Role Director

Sold 300 shs ($17K)

Type	Security	Shares	Price	Value
Sale	Common Stock	272	$58.22	$16K
Sale	Common Stock	28	$58.50	$2K

Holdings After Transaction: Common Stock — 8,591 shares (Direct)

Footnotes (2)

1. F1. These shares were sold pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 21, 2025.
2. F2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $57.43 to $58.39 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Total shares sold: 300 shares First sale block: 28 shares at $58.50/share Second sale block: 272 shares at $58.22/share +2 more

5 metrics

Total shares sold 300 shares Net sell shares reported in transaction summary

First sale block 28 shares at $58.50/share Open-market sale of Etsy common stock on May 15, 2026

Second sale block 272 shares at $58.22/share Open-market sale of Etsy common stock on May 15, 2026

Price range of trades $57.43–$58.39/share Weighted-average sale price range across multiple transactions

Trading plan adoption date August 21, 2025 Date Rule 10b5-1 trading plan was adopted

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale

3 terms

Rule 10b5-1 trading plan regulatory

"These shares were sold pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 21, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The reported price in Column 4 is a weighted average sale price."

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Etsy (ETSY) director Marla J. Blow report in this Form 4 filing?

Marla J. Blow reported selling a total of 300 Etsy common shares in two open-market transactions on May 15, 2026. The shares were sold at prices in the high-$50s per share under a pre-arranged Rule 10b5-1 trading plan.

How many Etsy (ETSY) shares did Marla J. Blow sell and at what prices?

She sold 300 shares of Etsy common stock. One trade covered 28 shares at $58.50 per share and the other 272 shares at $58.22 per share. A footnote notes weighted-average pricing across a range of $57.43–$58.39.

Were Marla J. Blow’s Etsy (ETSY) share sales made under a 10b5-1 trading plan?

Yes. A footnote states the shares were sold under a Rule 10b5-1 trading plan adopted on August 21, 2025. Such plans pre-schedule trades, making the timing more routine and reducing the significance of short-term market conditions.

What type of transactions did Etsy (ETSY) director Marla J. Blow execute?

The Form 4 classifies both transactions as open-market sales of Etsy common stock, coded “S.” These are non-derivative transactions, meaning they involve actual shares rather than options or other derivatives, and reflect straightforward stock sales into the market.

How many total Etsy (ETSY) shares were involved in Marla J. Blow’s recent net activity?

The transaction summary shows sellShares of 300 and a netBuySellDirection of net-sell. This means her reported activity for the date consisted entirely of sales, with no offsetting purchases or option exercises included in this filing’s data.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 05/19/2026 - 05:00 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Blow Marla J

(Last) (First) (Middle)

C/O ETSY, INC.

117 ADAMS STREET

(Street)

BROOKLYN NEW YORK 11201

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/15/2026		S(1)		272	D	$58.22(2)	8,619	D
Common Stock	05/15/2026		S(1)		28	D	$58.5	8,591	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares were sold pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 21, 2025.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $57.43 to $58.39 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Jennifer Card, Attorney-in-Fact	05/19/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)