Etsy Inc. (ETSY) director Wilson sells 20,000 shares via 10b5-1 plan

Rhea-AI Filing Summary

Etsy Inc. director Frederick R. Wilson reported selling a total of 20,000 shares of common stock on August 3, 2026, in two non-derivative transactions. The sales occurred under a Rule 10b5-1 trading plan adopted on February 20, 2026, at weighted average prices of $82.60 and $83.37, with individual trade prices ranging from $82.02 to $82.98 and from $83.02 to $83.84, respectively.

Insider Trade Summary 10b5-1

Net Seller: 20,000 shares

Net Sell 2 txns

Insider WILSON FREDERICK R

Role Director

Sold 20,000 shs ($1.66M)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	3,941	$82.60	$326K
Sale	Common Stock F1, F3	16,059	$83.37	$1.34M

Holdings After Transaction: Common Stock — 421,329 shares (Direct)

Footnotes (3)

1. F1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026.
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.02 to $82.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.02 to $83.84, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 20,000 shares Shares in first transaction: 3,941 shares Weighted average price (first lot): $82.60 per share +4 more

7 metrics

Shares sold 20,000 shares Total common shares sold by Frederick R. Wilson on August 3, 2026

Shares in first transaction 3,941 shares Portion of common stock sold at weighted average price of $82.60

Weighted average price (first lot) $82.60 per share Weighted average for 3,941-share sale; individual trades $82.02–$82.98

Shares in second transaction 16,059 shares Portion of common stock sold at weighted average price of $83.37

Weighted average price (second lot) $83.37 per share Weighted average for 16,059-share sale; individual trades $83.02–$83.84

Rule 10b5-1 plan adoption date February 20, 2026 Adoption date of trading plan governing these sale transactions

Number of sale transactions 2 Non-derivative common stock sale transactions reported for August 3, 2026

Key Terms

Rule 10b5-1 trading plan, weighted average price, open market or private transaction

3 terms

Rule 10b5-1 trading plan regulatory

"These sales were made pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open market or private transaction financial

"Sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/04/2026 - 05:04 PM Accepted by SEC EDGAR 08/04/2026 - 05:03 PM Learn about SEC filing dates

FAQ

What insider stock sale did Etsy (ETSY) report for Frederick R. Wilson?

Etsy (ETSY) reported that director Frederick R. Wilson sold a total of 20,000 shares of common stock on August 3, 2026. The sale was split into two transactions executed under a pre-arranged Rule 10b5-1 trading plan adopted on February 20, 2026.

At what prices were the 20,000 ETSY shares sold by director Frederick R. Wilson?

The 20,000 ETSY shares were sold at weighted average prices of $82.60 and $83.37 per share. Individual trades in the first block ranged from $82.02–$82.98, and in the second block from $83.02–$83.84, across multiple transactions on August 3, 2026.

Were the recent ETSY insider sales made under a Rule 10b5-1 trading plan?

Yes. The sales by Etsy (ETSY) director Frederick R. Wilson were made pursuant to a Rule 10b5-1 trading plan. The plan was adopted on February 20, 2026, and the reported transactions executed on August 3, 2026 followed that pre-arranged framework.

How many separate sale transactions did the latest ETSY Form 4 disclose?

The latest ETSY Form 4 for director Frederick R. Wilson disclosed two non-derivative sale transactions of common stock. One covered 3,941 shares at a weighted average price of $82.60, and the other 16,059 shares at a weighted average price of $83.37.

What type of security did ETSY insider Frederick R. Wilson sell in this filing?

Frederick R. Wilson sold Common Stock of Etsy (ETSY) in this Form 4 filing. Both transactions involved non-derivative common shares, totaling 20,000 shares sold on August 3, 2026, at weighted average prices in the low eighty-dollar range under a Rule 10b5-1 plan.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WILSON FREDERICK R

(Last) (First) (Middle)

C/O UNION SQUARE VENTURES

915 BROADWAY, 19TH FLOOR

(Street)

NEW YORK NEW YORK 10010

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/03/2026		S(1)		3,941	D	$82.6(2)	437,388	D
Common Stock	08/03/2026		S(1)		16,059	D	$83.37(3)	421,329	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.02 to $82.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.02 to $83.84, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Brittany Keen, Attorney-in-Fact	08/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)