Etsy Inc (ETSY) CFO sells 1,564 shares under Rule 10b5-1 plan

Q: What insider transaction did Etsy (ETSY) report for CFO Charles Baker?

Etsy reported that CFO Charles Baker sold 1,564 shares of common stock on August 4, 2026 in three non-derivative transactions. All sales were made under a Rule 10b5-1 trading plan that Baker adopted on November 12, 2025.

Q: At what prices did Etsy (ETSY) CFO Charles Baker sell his shares?

Baker’s reported weighted average prices were $84.94 for 159 shares, $85.77 for 1,053 shares, and $86.62 for 352 shares. Each price reflects multiple trades within stated ranges , from $84.00–$86.69, as detailed in the transaction footnotes.

Q: How many Etsy (ETSY) shares did CFO Charles Baker sell in total?

Across three transactions, Charles Baker sold 1,564 shares of Etsy common stock. The sales consisted of blocks of 159 , 1,053 , and 352 shares, all executed on August 4, 2026 as non-derivative open market or private transactions.

Q: Were Etsy (ETSY) CFO Charles Baker’s stock sales made under a trading plan?

Yes. The filing states these sales were made under a Rule 10b5-1 trading plan adopted by Charles Baker on November 12, 2025 . Rule 10b5-1 plans prearrange trade timing and amounts, reducing the informational content of sale timing for investors.

Q: What price ranges applied to Etsy (ETSY) CFO Charles Baker’s Form 4 sales?

Each reported price is a weighted average of multiple trades. Sale prices ranged from $84.00–$84.96 , $85.47–$86.39 , and $86.53–$86.69 for the respective blocks. The reporting person will provide detailed breakdowns upon request to interested parties.

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

ETSY Inc’s Chief Financial Officer, Charles Baker, reported selling 1,564 shares of common stock on August 4, 2026, in three non-derivative open market or private transactions under a Rule 10b5-1 trading plan adopted on November 12, 2025.

The weighted average prices were $84.94 for 159 shares (range $84.00–$84.96), $85.77 for 1,053 shares (range $85.47–$86.39), and $86.62 for 352 shares (range $86.53–$86.69).

Insights

Analyzing...

Insider Trade Summary 10b5-1

Net Seller: 1,564 shares

Net Sell 3 txns

Insider Baker Charles

Role Chief Financial Officer

Sold 1,564 shs ($134K)

Type	Security	Shares	Price	Value
Sale	Common Stock ^{F1, F2}	159	$84.94	$14K
Sale	Common Stock ^{F1, F3}	1,053	$85.77	$90K
Sale	Common Stock ^{F1, F4}	352	$86.62	$30K

Holdings After Transaction: Common Stock — 11,357 shares (Direct)

Footnotes (4)

F1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 12, 2025.
F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.47 to $86.39, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.53 to $86.69, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Total shares sold: 1,564 shares Shares sold at $84.94: 159 shares at $84.94 Shares sold at $85.77: 1,053 shares at $85.77 +2 more

5 metrics

Total shares sold 1,564 shares Aggregate non-derivative sales reported for August 4, 2026

Shares sold at $84.94 159 shares at $84.94 Weighted average price; range $84.00–$84.96 on August 4, 2026

Shares sold at $85.77 1,053 shares at $85.77 Weighted average price; range $85.47–$86.39 on August 4, 2026

Shares sold at $86.62 352 shares at $86.62 Weighted average price; range $86.53–$86.69 on August 4, 2026

Rule 10b5-1 plan adoption date November 12, 2025 Adoption date of trading plan governing these sales

Key Terms

Rule 10b5-1 trading plan, weighted average price, open market or private transaction

3 terms

Rule 10b5-1 trading plan regulatory

"These sales were made pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open market or private transaction financial

"Sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/06/2026 - 05:02 PM Accepted by SEC EDGAR 08/06/2026 - 05:01 PM

FAQ

What insider transaction did Etsy (ETSY) report for CFO Charles Baker?

Etsy reported that CFO Charles Baker sold 1,564 shares of common stock on August 4, 2026 in three non-derivative transactions. All sales were made under a Rule 10b5-1 trading plan that Baker adopted on November 12, 2025.

At what prices did Etsy (ETSY) CFO Charles Baker sell his shares?

Baker’s reported weighted average prices were $84.94 for 159 shares, $85.77 for 1,053 shares, and $86.62 for 352 shares. Each price reflects multiple trades within stated ranges, from $84.00–$86.69, as detailed in the transaction footnotes.

How many Etsy (ETSY) shares did CFO Charles Baker sell in total?

Across three transactions, Charles Baker sold 1,564 shares of Etsy common stock. The sales consisted of blocks of 159, 1,053, and 352 shares, all executed on August 4, 2026 as non-derivative open market or private transactions.

Were Etsy (ETSY) CFO Charles Baker’s stock sales made under a trading plan?

Yes. The filing states these sales were made under a Rule 10b5-1 trading plan adopted by Charles Baker on November 12, 2025. Rule 10b5-1 plans prearrange trade timing and amounts, reducing the informational content of sale timing for investors.

What price ranges applied to Etsy (ETSY) CFO Charles Baker’s Form 4 sales?

Each reported price is a weighted average of multiple trades. Sale prices ranged from $84.00–$84.96, $85.47–$86.39, and $86.53–$86.69 for the respective blocks. The reporting person will provide detailed breakdowns upon request to interested parties.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Baker Charles

(Last)

(First)

(Middle)

C/O ETSY, INC.

117 ADAMS STREET

(Street)

BROOKLYN

NEW YORK

11201

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/04/2026		S⁽¹⁾		159	D	$84.94⁽²⁾	12,762	D
Common Stock	08/04/2026		S⁽¹⁾		1,053	D	$85.77⁽³⁾	11,709	D
Common Stock	08/04/2026		S⁽¹⁾		352	D	$86.62⁽⁴⁾	11,357	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 12, 2025.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.47 to $86.39, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.53 to $86.69, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Brittany Keen, Attorney-in-Fact	08/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR