At what prices did Frederick R. Wilson’s Etsy (ETSY) share sales occur?

Wilson’s Etsy share sales occurred at weighted average prices between $73.29 and $76.05. Footnotes explain each reported price reflects multiple trades within narrow ranges, with individual transaction prices spanning from $72.83 to $76.28 per share on that date.

Etsy (ETSY) director Wilson sells 20,000 shares under 10b5-1 plan

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

ETSY INC director Frederick R. Wilson reported selling 20,000 shares of Etsy common stock in open-market transactions on July 1, 2026. The sales were split into four trades at weighted average prices between $73.29 and $76.05 per share. According to a footnote, these transactions were executed under a pre-arranged Rule 10b5-1 trading plan adopted by the reporting person on February 20, 2026, indicating the timing was set in advance rather than decided opportunistically.

Insights

Etsy director’s 20,000-share sale looks routine and pre-planned.

Frederick R. Wilson, a director of ETSY INC, reported selling 20,000 shares of common stock in four open-market trades on July 1, 2026. Reported weighted average prices ranged from about $73.29 to $76.05 per share.

A key footnote states these trades were made under a Rule 10b5-1 trading plan adopted on February 20, 2026. Such plans are set up in advance, so the timing of individual sales is typically mechanical rather than a reaction to near-term news.

The filing also shows the director retaining a substantial remaining stake in Etsy common stock after these transactions. With no option exercises or derivative positions reported, this appears to be a straightforward, pre-planned portfolio adjustment rather than a transformative change in insider ownership.

Insider Trade Summary 10b5-1

Net Seller: 20,000 shares ($1,487,855)

Net Sell 4 txns

Insider WILSON FREDERICK R

Role null

Sold 20,000 shs ($1.49M)

Type	Security	Shares	Price	Value
Sale	Common Stock	7,324	$73.29	$537K
Sale	Common Stock	5,208	$74.16	$386K
Sale	Common Stock	4,901	$75.42	$370K
Sale	Common Stock	2,567	$76.05	$195K

Holdings After Transaction: Common Stock — 454,005 shares (Direct, null)

Footnotes (1)

These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.83 to $73.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.83 to $74.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.87 to $75.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.87 to $76.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Total shares sold: 20,000 shares Tranche 1 sale size: 2,567 shares Tranche 2 sale size: 4,901 shares +5 more

8 metrics

Total shares sold 20,000 shares Aggregate open-market sales on July 1, 2026

Tranche 1 sale size 2,567 shares Common stock sold at $76.05 per share

Tranche 2 sale size 4,901 shares Common stock sold at $75.42 per share

Tranche 3 sale size 5,208 shares Common stock sold at $74.16 per share

Tranche 4 sale size 7,324 shares Common stock sold at $73.29 per share

Price range (lowest) $72.83 per share Lowest individual trade price mentioned in footnotes

Price range (highest) $76.28 per share Highest individual trade price mentioned in footnotes

10b5-1 plan adoption date February 20, 2026 Date Wilson adopted Rule 10b5-1 trading plan

Key Terms

Rule 10b5-1 trading plan, weighted average price, open-market sale, non-derivative, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

non-derivative financial

"transaction_type": "non-derivative""

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/06/2026 - 05:50 PM Accepted by SEC EDGAR 07/06/2026 - 05:50 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WILSON FREDERICK R

(Last)

(First)

(Middle)

C/O UNION SQUARE VENTURES

915 BROADWAY, 19TH FLOOR

(Street)

NEW YORK

10010

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	07/01/2026		S⁽¹⁾		7,324	D	$73.29⁽²⁾	454,005	D
Common Stock	07/01/2026		S⁽¹⁾		5,208	D	$74.16⁽³⁾	448,797	D
Common Stock	07/01/2026		S⁽¹⁾		4,901	D	$75.42⁽⁴⁾	443,896	D
Common Stock	07/01/2026		S⁽¹⁾		2,567	D	$76.05⁽⁵⁾	441,329	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.83 to $73.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.83 to $74.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.87 to $75.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.87 to $76.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Brittany Keen, Attorney-in-Fact	07/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

How many Etsy (ETSY) shares did director Frederick R. Wilson sell?

Director Frederick R. Wilson sold a total of 20,000 Etsy common shares. The Form 4 shows four separate open-market sales on July 1, 2026, which together sum to 20,000 shares, according to the transaction summary provided.

Were Frederick R. Wilson’s Etsy (ETSY) stock sales under a Rule 10b5-1 plan?

Yes. A footnote states the sales were made under a Rule 10b5-1 trading plan adopted on February 20, 2026. These pre-arranged plans automate trading, so the timing of sales typically reflects the plan’s schedule rather than short-term news.

What type of transactions did Etsy (ETSY) director Frederick R. Wilson report?

Wilson reported open-market sales of Etsy common stock, coded as “S” transactions. The Form 4 categorizes them as non-derivative sales, not option exercises or conversions, and labels each as an open-market or private sale of common shares.

Does Frederick R. Wilson still hold Etsy (ETSY) shares after these sales?

Yes. The Form 4 includes share counts following each sale that remain in the hundreds of thousands of shares. This indicates Wilson continues to hold a sizable direct position in Etsy common stock after the 20,000-share disposition.