[Form 4] Etsy, Inc. Insider Trading Activity
Rhea-AI Filing Summary
Daniel Nicholas, Chief Product Officer of Etsy, Inc. (ETSY), reported a sale of 1,500 shares of Etsy common stock on 09/02/2025 under a Rule 10b5-1 trading plan. The shares were sold at a weighted average price of $51.62 per share, with individual trade prices in the range $51.295 to $52.12. After the sale, the reporting person beneficially owned 31,683 shares. The filing states the 10b5-1 plan was adopted on August 12, 2024, and the report was signed by an attorney-in-fact on 09/03/2025. This Form 4 discloses a routine insider disposition made pursuant to a pre-established trading plan.
Positive
- Transaction executed under a Rule 10b5-1 plan, indicating the sale was pre-planned and not based on undisclosed material information
- Full disclosure of weighted average sale price and price range ($51.295 to $52.12), with offer to provide execution-level details upon request
- Timely Form 4 filing signed by attorney-in-fact, showing procedural compliance with reporting rules
Negative
- Insider sale of 1,500 shares which could be viewed negatively by some investors despite being pursuant to a trading plan
- Reduction in beneficial ownership to 31,683 shares following the disposition
Insights
TL;DR: Insider sale of 1,500 shares under a pre-established 10b5-1 plan; appears procedural rather than company-news-driven.
The transaction is a non-derivative voluntary sale executed under a Rule 10b5-1 plan established 08/12/2024. The sale size (1,500 shares) and remaining ownership (31,683 shares) are modest relative to typical executive holdings and do not on their face indicate undisclosed company-specific material information. Disclosure of price range and weighted average price meets Form 4 requirements. Investors should note this is an insider sale but the filing provides no additional operational or financial details.
TL;DR: Proper procedural disclosure of planned insider selling; indicates compliance with Section 16 and 10b5-1 plan rules.
The report documents compliance with Section 16 reporting through timely Form 4 disclosure and notes the sale was pursuant to a Rule 10b5-1 trading plan adopted 08/12/2024. The filer includes a commitment to provide detailed execution-level pricing on request, which improves transparency. There is no indication of amendments or other governance actions in this filing.