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Etsy Insider Sale: 1,500 Shares Disposed Under 10b5-1 Plan

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Daniel Nicholas, Chief Product Officer of Etsy, Inc. (ETSY), reported a sale of 1,500 shares of Etsy common stock on 09/02/2025 under a Rule 10b5-1 trading plan. The shares were sold at a weighted average price of $51.62 per share, with individual trade prices in the range $51.295 to $52.12. After the sale, the reporting person beneficially owned 31,683 shares. The filing states the 10b5-1 plan was adopted on August 12, 2024, and the report was signed by an attorney-in-fact on 09/03/2025. This Form 4 discloses a routine insider disposition made pursuant to a pre-established trading plan.

Positive

  • Transaction executed under a Rule 10b5-1 plan, indicating the sale was pre-planned and not based on undisclosed material information
  • Full disclosure of weighted average sale price and price range ($51.295 to $52.12), with offer to provide execution-level details upon request
  • Timely Form 4 filing signed by attorney-in-fact, showing procedural compliance with reporting rules

Negative

  • Insider sale of 1,500 shares which could be viewed negatively by some investors despite being pursuant to a trading plan
  • Reduction in beneficial ownership to 31,683 shares following the disposition

Insights

TL;DR: Insider sale of 1,500 shares under a pre-established 10b5-1 plan; appears procedural rather than company-news-driven.

The transaction is a non-derivative voluntary sale executed under a Rule 10b5-1 plan established 08/12/2024. The sale size (1,500 shares) and remaining ownership (31,683 shares) are modest relative to typical executive holdings and do not on their face indicate undisclosed company-specific material information. Disclosure of price range and weighted average price meets Form 4 requirements. Investors should note this is an insider sale but the filing provides no additional operational or financial details.

TL;DR: Proper procedural disclosure of planned insider selling; indicates compliance with Section 16 and 10b5-1 plan rules.

The report documents compliance with Section 16 reporting through timely Form 4 disclosure and notes the sale was pursuant to a Rule 10b5-1 trading plan adopted 08/12/2024. The filer includes a commitment to provide detailed execution-level pricing on request, which improves transparency. There is no indication of amendments or other governance actions in this filing.

Insider Daniel Nicholas
Role CHIEF PRODUCT OFFICER
Sold 1,500 shs ($77K)
Type Security Shares Price Value
Sale Common Stock 1,500 $51.62 $77K
Holdings After Transaction: Common Stock — 31,683 shares (Direct)
Footnotes (1)
  1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2024. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $51.295 to $52.12 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Daniel Nicholas
(Last) (First) (Middle)
C/O ETSY, INC.
117 ADAMS STREET
(Street)
BROOKLYN NY 11201
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CHIEF PRODUCT OFFICER
3. Date of Earliest Transaction (Month/Day/Year)
09/02/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/02/2025 S(1) 1,500 D $51.62(2) 31,683 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2024.
2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $51.295 to $52.12 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Brittany Keen, Attorney-in-Fact 09/03/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Daniel Nicholas (ETSY) report on Form 4?

The filing reports a sale of 1,500 shares of Etsy common stock on 09/02/2025 under a Rule 10b5-1 trading plan.

At what price were the ETSY shares sold?

The shares were sold at a weighted average price of $51.62 per share, with individual trade prices ranging from $51.295 to $52.12.

How many ETSY shares does the reporting person own after the sale?

After the reported transactions, the reporting person beneficially owned 31,683 shares.

Was the sale part of a Rule 10b5-1 trading plan?

Yes. The sale was made pursuant to a Rule 10b5-1 trading plan adopted on 08/12/2024.

Who signed the Form 4 filing for the reporting person?

The Form 4 was signed by /s/ Brittany Keen, Attorney-in-Fact on 09/03/2025.