EVER insider filing: RSU tax withholding and 10b5-1 sale disclosed

Q: What did EverQuote insider Jon Ayotte report on Form 4?

The filing reports 777 shares withheld for tax on 08/20/2025 from RSU vesting and a sale of 191 shares on 08/21/2025 at $22.67 under a Rule 10b5-1 plan.

Q: Why were 777 EverQuote (EVER) shares withheld?

The 777 shares were withheld by the company to satisfy tax withholding obligations related to the net issuance of shares from the vesting of restricted stock units.

Q: Was the 191-share sale by Jon Ayotte discretionary?

No. The Form 4 states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted on 08/04/2022 and is not a discretionary trade.

Q: At what prices were the transactions executed?

The withholding used the closing price on 08/20/2025 (per company calculation) and the sale on 08/21/2025 executed at $22.67 per share; the withholding-equivalent price is reported as $22.93 .

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

EverQuote insider transaction summary: Jon Ayotte, the company's Chief Accounting Officer, reported withholding 777 shares of Class A common stock on 08/20/2025 to satisfy tax withholding related to the vesting of restricted stock units, leaving him with 56,971 shares after that transaction. On 08/21/2025 he sold 191 shares at $22.67 per share pursuant to a Rule 10b5-1 trading plan adopted on 08/04/2022; the filing states the sale was made to meet tax withholding obligations and was not a discretionary trade. The Form 4 is signed 08/22/2025.

Positive

Transaction disclosure filed timely and signed on 08/22/2025
Use of Rule 10b5-1 plan indicates pre-arranged, non-discretionary sale
Withholding to satisfy taxes shows administrative handling of RSU vesting

Negative

None.

Insights

TL;DR: Routine insider tax-related withholding and small plan-based sale; consistent with standard executive compensation administration.

The reporting shows shares were withheld to cover tax obligations from RSU vesting and a subsequent small sale under an existing Rule 10b5-1 plan. This pattern aligns with typical executive equity compensation settlements and pre-arranged trading plans designed to avoid questions of insider trading. No discretionary sale is claimed, and the transactions disclosed are limited in size relative to most issuer capitalizations.

TL;DR: Minor insider activity focused on tax settlement; not material to company valuation or control.

The Form 4 indicates 777 shares were withheld at the 08/20/2025 closing price and a sale of 191 shares occurred at $22.67 on 08/21/2025 pursuant to a 10b5-1 plan. These are administrative actions tied to RSU vesting rather than open-market, discretionary divestiture. The disclosed amounts are small and do not signal a change in insider confidence or a material shift in holdings.

Insider Trade Summary

Net Seller: 191 shares ($4,330)

Net Sell 2 txns

Insider Ayotte Jon

Role Chief Accounting Officer

Sold 191 shs ($4K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	191	$22.67	$4K
Tax Withholding	Class A Common Stock	777	$22.93	$18K

Holdings After Transaction: Class A Common Stock — 56,780 shares (Direct)

Footnotes (1)

Represents shares of Class A Common Stock withheld by the Company to satisfy tax withholding obligations in connection with the net issuance of shares of Class A Common Stock delivered to the Reporting Person on August 20, 2025, from the vesting of restricted stock units. The number of shares withheld by the Company to satisfy tax withholding obligations (and the net issuance) is based on the closing price of the Company's Class A Common Stock on August 20, 2025. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 4, 2022, and represents the sale of shares necessary to meet tax withholding obligations as a result of vesting in restricted stock units on August 20, 2025. In compliance with SEC guidance, the reporting person has not checked the box above but states that the Rule 10b5-1 trading plan is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The sale does not represent a discretionary trade by the reporting person.

Form 4 Insider Transactions: What Each Field Means →

08/22/2025 - 05:00 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ayotte Jon

(Last)

(First)

(Middle)

C/O EVERQUOTE, INC.

141 PORTLAND STREET

(Street)

CAMBRIDGE

02139

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Accounting Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	08/20/2025		F		777⁽¹⁾	D	$22.93	56,971	D
Class A Common Stock	08/21/2025		S		191⁽²⁾	D	$22.67	56,780	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents shares of Class A Common Stock withheld by the Company to satisfy tax withholding obligations in connection with the net issuance of shares of Class A Common Stock delivered to the Reporting Person on August 20, 2025, from the vesting of restricted stock units. The number of shares withheld by the Company to satisfy tax withholding obligations (and the net issuance) is based on the closing price of the Company's Class A Common Stock on August 20, 2025.

2. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 4, 2022, and represents the sale of shares necessary to meet tax withholding obligations as a result of vesting in restricted stock units on August 20, 2025. In compliance with SEC guidance, the reporting person has not checked the box above but states that the Rule 10b5-1 trading plan is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The sale does not represent a discretionary trade by the reporting person.

	/s/ Jon Ayotte	08/22/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did EverQuote insider Jon Ayotte report on Form 4?

The filing reports 777 shares withheld for tax on 08/20/2025 from RSU vesting and a sale of 191 shares on 08/21/2025 at $22.67 under a Rule 10b5-1 plan.

Why were 777 EverQuote (EVER) shares withheld?

The 777 shares were withheld by the company to satisfy tax withholding obligations related to the net issuance of shares from the vesting of restricted stock units.

At what prices were the transactions executed?

The withholding used the closing price on 08/20/2025 (per company calculation) and the sale on 08/21/2025 executed at $22.67 per share; the withholding-equivalent price is reported as $22.93.

How many EverQuote shares did Ayotte beneficially own after the withholding?

After the 08/20/2025 withholding, the Form 4 reports Ayotte beneficially owned 56,971 shares.