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[Form 4] EverQuote, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Jayme Mendal, CEO and President of EverQuote, Inc. (EVER), reported an insider sale on Form 4 conducted under a pre-established Rule 10b5-1 trading plan. On 08/20/2025 Mendal sold 14,360 shares of Class A common stock at a weighted average price of $22.86, with reported sale prices ranging from $22.68 to $23.02. After the transaction Mendal beneficially owned 512,780 shares. The Form 4 was signed by an attorney-in-fact on 08/22/2025. The filing notes the 10b5-1 plan was adopted on December 17, 2024 and that the reported price is a weighted average from multiple trades.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Insider sold a small portion of holdings under a documented 10b5-1 plan; transaction appears procedural rather than transformational.

The sale of 14,360 shares reduces beneficial ownership to 512,780 shares. The transaction was executed pursuant to a Rule 10b5-1 trading plan adopted December 17, 2024, which provides an affirmative defense for preplanned sales and limits signaling risk. The weighted average price reported is $22.86, with trade prices between $22.68 and $23.02. Given the sale size relative to total reported holdings (approximate single-digit percentage) and the existence of a 10b5-1 plan, the immediate market impact is likely limited. No derivatives, option exercises, or new compensatory grants are disclosed in this filing.

TL;DR: The filing shows compliance with insider-trading protocols via a 10b5-1 plan and standard reporting; governance procedures appear followed.

The Form 4 identifies the reporting person as both CEO and a director and discloses the sale was made under a 10b5-1 plan adopted December 17, 2024, demonstrating use of an established trading mechanism for insiders. Signature by an attorney-in-fact and the explanatory note about weighted-average pricing are consistent with routine SEC reporting practices. The filing does not disclose any amendments, derivative transactions, or changes in officer/director status. From a governance perspective this is a routine compliance disclosure rather than an indicator of adverse corporate events.

Insider Mendal Jayme
Role CEO and President
Sold 14,360 shs ($328K)
Type Security Shares Price Value
Sale Class A Common Stock 14,360 $22.86 $328K
Holdings After Transaction: Class A Common Stock — 512,780 shares (Direct)
Footnotes (1)
  1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2024. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.68 to $23.02, inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Mendal Jayme
(Last) (First) (Middle)
C/O EVERQUOTE, INC.
141 PORTLAND STREET
(Street)
CAMBRIDGE MA 02139
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO and President
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/20/2025 S 14,360(1) D $22.86(2) 512,780 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2024.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.68 to $23.02, inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
/s/ Jon Ayotte, as attorney-in-fact for Jayme Mendal 08/22/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR