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[Form 4] EverQuote, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Joseph Sanborn, Chief Financial Officer of EverQuote, Inc. (EVER), reported two non-derivative stock sales on 08/18/2025. The Form 4 shows dispositions of 511 and 233 shares of Class A common stock at $23.61 per share, executed under two separate Rule 10b5-1 trading plans adopted on February 21, 2022 and November 4, 2021. The filings state these sales were made to satisfy tax withholding obligations arising from restricted stock units that vested on May 15, 2025. Following the transactions, the reported beneficial ownership totals are 260,879 and 260,646 shares (direct ownership). The Form 4 was signed by an attorney-in-fact on 08/19/2025.

Positive

  • Sales executed under established Rule 10b5-1 trading plans, which supports the assertion the trades were pre-planned and non-discretionary
  • Disclosures explicitly state the sales were to satisfy tax withholding for RSU vesting on May 15, 2025, providing a clear purpose for the transactions
  • Form 4 filed with a signature by attorney-in-fact on 08/19/2025, fulfilling reporting requirements

Negative

  • None.

Insights

TL;DR: Routine insider sales under pre-established 10b5-1 plans to cover tax withholding; not presented as discretionary trades.

The report discloses modest share sales by the CFO executed under two Rule 10b5-1 plans, each described as intended to satisfy the affirmative-defense conditions of Rule 10b5-1(c). The transactions are explicitly tied to tax withholding for RSU vesting on May 15, 2025, and the reporting person states the sales were not discretionary. From a securities-analysis perspective, these are standard compliance-driven dispositions rather than signal trades and do not, on their face, indicate a change in insider view of company fundamentals.

TL;DR: Proper use of 10b5-1 plans and clear disclosure demonstrate governance and adherence to insider-trading protocols.

The filing provides required Section 16 disclosure and documents reliance on two separate 10b5-1 plans adopted in prior years. The explanatory footnotes clarify the purpose (tax withholding for vested RSUs) and assert non-discretionary execution. The signature by an attorney-in-fact is present, completing procedural requirements. This aligns with good governance practices for planned insider liquidity events.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Sanborn Joseph

(Last) (First) (Middle)
C/O EVERQUOTE, INC.
141 PORTLAND STREET

(Street)
CAMBRIDGE MA 02139

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/18/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/18/2025 S 511(1) D $23.61 260,879 D
Class A Common Stock 08/18/2025 S 233(2) D $23.61 260,646 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 21, 2022, and represents the sale of shares necessary to meet tax withholding obligations as a result of vesting in restricted stock units on May 15, 2025. In compliance with SEC guidance, the reporting person has not checked the box above but states that the Rule 10b5-1 trading plan is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The sale does not represent a discretionary trade by the reporting person.
2. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 4, 2021, and represents the sale of shares necessary to meet tax withholding obligations as a result of vesting in restricted stock units on May 15, 2025. In compliance with SEC guidance, the reporting person has not checked the box above but states that the Rule 10b5-1 trading plan is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The sale does not represent a discretionary trade by the reporting person.
/s/ Jon Ayotte, as attorney-in-fact for Joseph Sanborn 08/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What trades did EVER insider Joseph Sanborn report on the Form 4?

Two sales of Class A common stock on 08/18/2025: 511 shares and 233 shares, both at $23.61 per share.

Why were the shares sold by the EVER reporting person?

The filing states the sales were made to meet tax withholding obligations arising from restricted stock units that vested on May 15, 2025.

Were the sales discretionary trades?

No. The filing indicates both sales were effected under pre-established Rule 10b5-1 trading plans and the reporting person states the sales were not discretionary.

When were the 10b5-1 plans adopted?

One plan was adopted on February 21, 2022 and the other on November 4, 2021, as disclosed in the Form 4 explanations.

Who signed the Form 4 filing?

The Form 4 was signed by Jon Ayotte, as attorney-in-fact for Joseph Sanborn, on 08/19/2025.
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