[Form 4] EverQuote, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Jon Ayotte, Chief Accounting Officer of EverQuote, Inc. (ticker: EVER), reported a sale of 375 shares of Class A common stock on 08/18/2025 at a price of $23.61 per share. After the transaction, the reporting person beneficially owned 57,748 shares directly. The filing states the sale was effected under a Rule 10b5-1 trading plan adopted on November 23, 2021 and was made to satisfy tax withholding obligations arising from restricted stock units that vested on August 15, 2025. The reporting person affirms the sale was not a discretionary trade and cites compliance with Rule 10b5-1(c) affirmative defense conditions.

Positive

• Transaction executed under a Rule 10b5-1 plan, indicating pre-established, non-discretionary trade terms
• Clear disclosure of sale purpose (tax withholding for RSU vesting) and relevant dates

Negative

• Insider sold shares (375 shares), reducing direct holdings to 57,748 shares

Insights

Financial Analyst

TL;DR: Small, planned insider sale to cover tax withholding; no indication of change in company outlook.

The sale of 375 shares at $23.61 appears to be a routine transaction under a pre-established Rule 10b5-1 plan to satisfy tax withholding from RSU vesting. The reported post-sale beneficial ownership remains at 57,748 shares, indicating the transaction size is modest relative to the remaining holding. From a financial analyst perspective, this filing documents compliance with insider trading protocols and does not present new operational or financial information about EverQuote.

Corporate Governance Expert

TL;DR: Filing demonstrates adherence to governance best practices via use of a documented 10b5-1 plan.

The reporting person explicitly notes the transaction was executed pursuant to a Rule 10b5-1 trading plan adopted in 2021 and identifies the sale purpose as satisfying tax withholding from RSU vesting. This transparency and reliance on an established plan align with good insider trading governance and reduce the likelihood the trade was opportunistic. The disclosure is specific about dates and amounts, supporting regulatory compliance and board oversight expectations.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ayotte Jon

(Last) (First) (Middle)

C/O EVERQUOTE, INC.

141 PORTLAND STREET

(Street)

CAMBRIDGE MA 02139

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Accounting Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/18/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/18/2025		S		375(1)	D	$23.61	57,748	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 23, 2021, and represents the sale of shares necessary to meet tax withholding obligations as a result of vesting in restricted stock units on August 15, 2025. In compliance with SEC guidance, the reporting person has not checked the box above but states that the Rule 10b5-1 trading plan is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The sale does not represent a discretionary trade by the reporting person.

	/s/ Jon Ayotte	08/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did EverQuote insider Jon Ayotte report on Form 4 (EVER)?

He reported the sale of 375 Class A shares on 08/18/2025 at $23.61 per share.

Why were the shares sold by Jon Ayotte according to the filing?

The filing states the sale was to satisfy tax withholding obligations arising from restricted stock units that vested on 08/15/2025.

Was the sale discretionary or part of a pre-existing plan?

The sale was effected under a Rule 10b5-1 trading plan adopted on 11/23/2021 and is described as not discretionary.

How many shares does Jon Ayotte own after the reported transaction?

Following the sale, the reporting person beneficially owned 57,748 shares of Class A common stock.

When was the Form 4 signed by the reporting person?

The signature on the Form 4 is dated 08/19/2025.