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EverQuote's Jon Ayotte sells 439 shares at $21.80

A prior Form 4 roll-forward was corrected; reported beneficial ownership immediately before the sale was 72,294 shares.

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Form Type
4

Rhea-AI Filing Summary

EverQuote, Inc. Chief Accounting Officer Jon Ayotte sold 439 shares of Class A Common Stock on October 16, 2026, at $21.80 per share under a Rule 10b5-1 trading plan adopted on March 9, 2026. His reported direct holdings after the sale were 71,855 shares. The corrected amount of beneficially owned shares immediately before the transaction was 72,294; the correction addressed an inadvertent error in the prior Form 4 roll-forward.

Insider Ayotte Jon
Role Chief Accounting Officer
Sold 439 shs ($10K)
Type Security Shares Price Value
Sale Class A Common Stock F1, F2 439 $21.80 $10K
Holdings After Transaction: Class A Common Stock — 71,855 shares (Direct)
Footnotes (2)
  1. F1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 9, 2026.
  2. F2. The amount of securities beneficially owned following the reported transactions reflects a correction of an inadvertent error in the roll-forward from the Reporting Person's prior Form 4 filed on October 8, 2026, which overstated the Reporting Person's beneficial ownership. The corrected amount of shares beneficially owned immediately prior to the reported transactions on this Form 4 was 72,294. All other information reported on the prior filing is accurate.
Shares Sold 439 shares October 16, 2026
Sale Price $21.80 per share October 16, 2026
Direct Shares After Sale 71,855 shares Following the October 16, 2026 transaction
Corrected Beneficial Ownership Before Sale 72,294 shares Immediately before the reported transaction
Rule 10b5-1 trading plan regulatory
"pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
beneficial ownership financial
"securities beneficially owned following the reported transactions"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
roll-forward financial
"inadvertent error in the roll-forward"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many EVER shares did Jon Ayotte sell, and at what price?

Jon Ayotte sold 439 shares of Class A Common Stock at $21.80 per share on October 16, 2026. The sale was made under a Rule 10b5-1 trading plan adopted on March 9, 2026, and his reported direct holdings after the sale were 71,855 shares.

What was corrected in Jon Ayotte's prior EVER Form 4?

The prior Form 4 roll-forward had inadvertently overstated Jon Ayotte's beneficial ownership. The corrected amount immediately before the reported transaction was 72,294 shares; the footnote states that all other information in the prior filing was accurate.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Ayotte Jon

(Last)(First)(Middle)
C/O EVERQUOTE, INC.
141 PORTLAND STREET

(Street)
CAMBRIDGE MASSACHUSETTS 02139

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Accounting Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
10/16/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock10/16/2026S439(1)D$21.871,855(2)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 9, 2026.
2. The amount of securities beneficially owned following the reported transactions reflects a correction of an inadvertent error in the roll-forward from the Reporting Person's prior Form 4 filed on October 8, 2026, which overstated the Reporting Person's beneficial ownership. The corrected amount of shares beneficially owned immediately prior to the reported transactions on this Form 4 was 72,294. All other information reported on the prior filing is accurate.
/s/ Jon Ayotte10/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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