Director Deese (NYSE: FLO) exercises deferred stock into 9,350 common shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
FLOWERS FOODS INC director George E. Deese reported an exercise of deferred stock into common shares. On May 29, 2026, he converted 9,350 deferred stock units into 9,350 shares of common stock at a stated price of $0.00 per share, increasing his direct holdings to 2,014,340 common shares.
The filing also lists indirect ownership: 675,000 shares held by a family LLC, 334,178 shares held by multiple family trusts, 13,717 shares held in an IRA, and 50,301 shares held by his spouse. After the conversion, the reported deferred stock balance is 0, indicating this derivative position has been fully exercised.
Positive
- None.
Negative
- None.
Insider Trade Summary
9,350 shares exercised/converted
Mixed
6 txns
Insider
DEESE GEORGE E
Role
null
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Deferred Stock | 9,350 | $0.00 | -- |
| Exercise | Common Stock | 9,350 | $0.00 | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Deferred Stock — 0 shares (Direct, null);
Common Stock — 2,014,340 shares (Direct, null);
Common Stock — 50,301 shares (Indirect, By Spouse)
Footnotes (1)
- Includes 22,696 shares held by a revocable trust, for which trust reporting person is the sole beneficiary and trustee. Beneficial ownership is disclaimed. Shares held by multiple family trusts, for all of which trusts reporting person is a co-trustee. Shares held by family LLC, in which reporting person and his spouse are the only voting members. Granted under the Flowers Foods, Inc. 2014 Omnibus Equity and Incentive Compensation Plan (Amended and Restated Effective May 25, 2023). In accordance with the terms of the Deferred Shares Agreement for Directors, the deferred shares awarded do not have a conversion or exercise price. No expiration date.
Key Figures
Deferred stock exercised: 9,350 shares
Direct common shares after exercise: 2,014,340 shares
Family LLC holdings: 675,000 shares
+4 more
7 metrics
Deferred stock exercised
9,350 shares
Converted into common stock on May 29, 2026
Direct common shares after exercise
2,014,340 shares
Direct ownership following May 29, 2026 transaction
Family LLC holdings
675,000 shares
Indirect ownership by family LLC
Family trusts holdings
334,178 shares
Indirect ownership by multiple family trusts
IRA holdings
13,717 shares
Indirect ownership by IRA
Spouse holdings
50,301 shares
Indirect ownership by spouse
Deferred stock balance after exercise
0 units
Deferred Stock position following conversion
Key Terms
Deferred Stock, Flowers Foods, Inc. 2014 Omnibus Equity and Incentive Compensation Plan, revocable trust, family LLC, +1 more
5 terms
Deferred Stock financial
"security_title: "Deferred Stock" and underlying security title Common Stock"
Flowers Foods, Inc. 2014 Omnibus Equity and Incentive Compensation Plan financial
"Granted under the Flowers Foods, Inc. 2014 Omnibus Equity and Incentive Compensation Plan"
revocable trust financial
"Includes 22,696 shares held by a revocable trust"
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
family LLC financial
"Shares held by family LLC, in which reporting person and his spouse are the only voting members"
beneficial ownership is disclaimed financial
"Beneficial ownership is disclaimed."
FAQ
What insider transaction did FLO director George E. Deese report?
George E. Deese reported exercising deferred stock into common shares. On May 29, 2026, he converted 9,350 deferred stock units into 9,350 shares of Flowers Foods common stock at a stated price of $0.00 per share and updated his ownership positions.
What happened to George E. Deese’s deferred stock position in FLO?
Deese’s deferred stock position was fully exercised in this report. He converted 9,350 deferred stock units into 9,350 common shares, and the deferred stock balance shown after the transaction is 0, indicating no remaining deferred stock units from this specific award.
Was the FLO insider transaction a market purchase or sale?
The transaction was an exercise of deferred stock, not an open-market trade. Deese acquired 9,350 common shares through conversion of deferred stock at a stated price of $0.00 per share, and the filing does not show any open-market purchases or sales.