[Form 4] Franklin Financial Services Corporation Insider Trading Activity

Rhea-AI Filing Summary

Franklin Financial Services (FRAF) – Insider transaction summary

EVP/CFO Mark R. Hollar filed a Form 4 for transactions on 07/25/2025:

• Option exercise (Code M): 3,000 common shares acquired at a strike price of $30.00.
• Share withholding (Code F): 2,102 shares surrendered at the market price of $42.83 to fund the cashless exercise.

After the two entries, Hollar’s direct beneficial ownership stands at 15,572 shares (plus 96 DRIP shares and previously reported unvested RSUs). The net result is an increase of ≈898 shares, signalling a modest rise in insider exposure. No derivative securities remain from the 2017 option grant; 2,927 options from a 2018 grant are still outstanding.

Insider option exercises when the market price materially exceeds the strike (▲ 43%) can indicate executive confidence and are generally viewed positively, although the partial share disposition tempers the signal. The transaction does not impact earnings or guidance but may be of interest to investors tracking insider sentiment.

Positive

• CFO increased direct ownership by approximately 898 shares, signalling incremental insider confidence.
• Options exercised at $30 vs. $42.83 market price highlight management’s view that shares remain attractive at current levels.

Negative

• 2,102 shares were disposed (withheld) at $42.83, partially offsetting the positive ownership signal.

Insights

Securities Analyst

TL;DR: CFO exercised 3k options, net +898 shares; insider sentiment mildly positive.

Hollar’s cashless exercise removes an in-the-money 2017 option block while retaining ~30 % of the shares. Paying the $90k exercise cost via share withholding avoids cash outlay and tax friction, a common practice. The 43 % spread between the $30 strike and $42.83 market price is sizeable, suggesting the option was deep in the money. Final ownership of 15,572 shares (≈1.4 % of outstanding*), plus unvested RSUs and remaining 2018 options, leaves the CFO more aligned with shareholders. Because only 2,102 shares were effectively sold, dilution to the float is immaterial. Insider net buying is typically viewed as a modest positive signal, but the scale (<1,000 shares) limits market impact.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Hollar Mark R

(Last) (First) (Middle)

1500 NITTERHOUSE DRIVE

(Street)

CHAMBERSBURG PA 17201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
FRANKLIN FINANCIAL SERVICES CORP /PA/ [ FRAF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP/CFO

3. Date of Earliest Transaction (Month/Day/Year)
07/25/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/25/2025		M		3,000(1)	A	$30	17,673(2)(3)	D
Common Stock	07/25/2025		F		2,102(1)	D	$42.83	15,572(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Incentive Stock Option (Right to Buy)	$30	07/25/2025		M			3,000	08/23/2017	02/23/2027	Common Stock	3,000	$0	0	D
Incentive Stock Option (Right to Buy)	$34.1							08/22/2018	02/22/2028	Common Stock	2,927		2,927	D

Explanation of Responses:

1. Reflects shares withheld by issuer at the market price of $42.83 per share less an exercise price of $30.00 per share to fund the cashless exercise of 3,000 options owned by the reporting person pursuant to the issuer's 2013 Incentive Stock Option Plan.

2. Total shares includes 96 shares acquired pursuant to the issuer's Dividend Reinvestment Plan.

3. Includes previously reported unvested restricted stock units.

	/s/Amanda M. Ducey by Power of Attorney for Mark R. Hollar	07/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did FRAF’s CFO do according to the 07/25/2025 Form 4?

He exercised 3,000 options at $30 and surrendered 2,102 shares at $42.83, netting an increase of about 898 shares.

How many FRAF shares does Mark R. Hollar now own?

After the reported transactions, he directly owns 15,572 common shares, plus 96 DRIP shares and unvested RSUs.

Why were 2,102 shares disposed of during the option exercise?

They were withheld at the $42.83 market price to fund the cashless exercise and related taxes, a common method to avoid cash payment.

Are any options still outstanding for the CFO?

Yes, 2,927 incentive stock options from a 2018 grant (strike $34.10) remain unexercised, expiring 02/22/2028.

Does this insider transaction affect FRAF’s financial statements?

No. The filing only reports changes in insider ownership and has no direct impact on revenue, earnings, or guidance.