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Franklin Financial (FRAF) Form 4: Director Adds to Stake

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Franklin Financial Services Corp. (FRAF) Form 4 filing: Director Gregory A. Duffey bought 25 shares of common stock on 07/30/2025 at $40.48 per share, a total outlay of about $1,012. Following the purchase, Duffey now directly owns 23,436 shares (including previously reported unvested restricted stock units). No derivative transactions were reported.

The filing was executed via power of attorney on 08/01/2025 and reflects a single open-market purchase coded “P”. There were no dispositions, no 10b5-1 plan notations, and no changes in indirect ownership.

While the dollar amount is modest, insider purchases are generally viewed as a positive sentiment indicator, signalling the director’s willingness to add personal capital at the current market price. However, the small size limits its financial materiality for the company and its shareholders.

Positive

  • Director insider purchase often interpreted as a vote of confidence.
  • Timely Section 16 compliance supports transparency and good governance.

Negative

  • Transaction size is negligible (~$1k), limiting market significance.

Insights

TL;DR: Small insider buy; positive signal but financially immaterial.

Duffey’s $1k purchase marginally raises his stake to 23,436 shares. Such buys often hint at confidence in valuation, yet 25 shares do not meaningfully alter ownership or forecast performance. With no accompanying corporate events, the disclosure is not expected to move the stock.

TL;DR: Routine compliance filing; governance status unchanged.

The Form 4 demonstrates timely Section 16 reporting and proper use of power-of-attorney. No red flags—no 10b5-1 plan or derivative exposure. From a governance perspective, the action is benign and keeps transparency intact.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Duffey Gregory A

(Last) (First) (Middle)
1500 NITTERHOUSE DRIVE

(Street)
CHAMBERSBURG PA 17201

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
FRANKLIN FINANCIAL SERVICES CORP /PA/ [ FRAF ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
07/30/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/30/2025 P 25 A $40.48 23,436(1) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Includes previously reported unvested restricted stock units.
/s/Amanda M. Ducey by Power of Attorney for Gregory A. Duffey 08/01/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many FRAF shares did Gregory A. Duffey buy?

He purchased 25 common shares on 07/30/2025.

At what price were the FRAF shares acquired?

The shares were bought at $40.48 per share.

What is Duffey’s total direct ownership after the transaction?

He now directly owns 23,436 FRAF shares (including unvested RSUs).

Were any derivative securities involved in this Form 4 filing?

No. Table II shows no derivative transactions reported.

Does the filing reference a Rule 10b5-1 trading plan?

No, the checkbox for 10b5-1 was not marked.
Franklin Finl Svcs Corp

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214.24M
4.18M
6.44%
34.65%
1.89%
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CHAMBERSBURG