Insider sale: FROG proposes 35,000-share disposition via Merrill Lynch

Rhea-AI Filing Summary

JFrog Ltd. (FROG) filed a Form 144 disclosing a proposed sale of 35,000 common shares through Merrill Lynch on the NASDAQ, with an aggregate market value of $1,446,786.16 and an approximate sale date of 08/12/2025. The filing reports total shares outstanding of 108,420,032.

The filer shows the securities were originally acquired on 04/28/2008 as a stock bonus (amount acquired listed as 765,000). The notice also lists three sales in the past three months, each of 35,000 shares with gross proceeds of $1,458,291.13, $1,488,319.32, and $1,463,492.79 on 07/08/2025, 06/10/2025, and 05/13/2025, respectively.

Positive

• Transparent disclosure of the proposed sale including broker, market value, and approximate sale date
• Acquisition history provided: the filer reports a 2008 stock bonus and the amount acquired (765,000), showing long-term ownership

Negative

• Repeated sales of 35,000 shares in the past three months are reported, which reflect ongoing dispositions by the filer
• Proposed sale amount and past sales are listed with specific gross proceeds, indicating material cash realizations by the seller in recent months

Insights

Securities Analyst

TL;DR: Form 144 shows a proposed 35,000-share sale via Merrill Lynch and multiple recent 35,000-share dispositions; impact appears routine.

The filing documents a proposed sale of 35,000 common shares valued at $1,446,786.16 and lists recent, similarly sized sales in the prior three months. For investors, this is a disclosure of insider or affiliate liquidity activity rather than operating performance. The filing includes acquisition history showing a 2008 stock bonus and reports total shares outstanding, enabling investors to contextualize the size of the disposition relative to the company’s share base.

Corporate Governance Expert

TL;DR: The filing is a compliance disclosure of securities sales; repeated recent sales are notable for governance transparency but not necessarily material.

The Form 144 provides required compliance transparency by identifying the broker, the class of security, acquisition details, and past sales. It documents a continued pattern of 35,000-share transactions across multiple months and lists the original 2008 stock bonus acquisition. From a governance perspective, the form meets disclosure expectations but does not, by itself, indicate a regulatory or control issue.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	MERRILL LYNCH 75 ROCKEFELLER PLAZA NEW YORK NY 10019	35000	1446786.16	108420032	08/12/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON	04/28/2008	STOCK BONUS	JFROG LTD			765000	04/28/2008	STOCK BONUS

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	07/08/2025	35000	1458291.13
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	06/10/2025	35000	1488319.32
JFROG LITD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	05/13/2025	35000	1463492.79

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed by JFrog (FROG) disclose?

The Form 144 discloses a proposed sale of 35,000 common shares via Merrill Lynch on NASDAQ with aggregate market value $1,446,786.16 and an approximate sale date of 08/12/2025.

How many shares outstanding does JFrog report on this Form 144?

The filing reports 108,420,032 shares outstanding.

What is the acquisition history for the securities being sold in the JFrog filing?

The securities were acquired on 04/28/2008 as a stock bonus, with the amount acquired listed as 765,000 shares.

Were there recent sales by the same filer before this proposed sale?

Yes. The filing lists three sales in the past three months, each of 35,000 shares on 07/08/2025, 06/10/2025, and 05/13/2025 with gross proceeds of $1,458,291.13, $1,488,319.32, and $1,463,492.79 respectively.

Which broker is handling the proposed sale in the Form 144?

The proposed sale is listed as to be executed by Merrill Lynch located at 75 Rockefeller Plaza, New York, NY 10019.