FROG insider plans sale of 135,000 shares

FROG received a Form 144 notice for a proposed sale of 135,000 shares of common stock by Yoav Landman through Morgan Stanley Smith Barney LLC Executive Financial Services.

Rhea-AI Filing Summary

FROG received a Form 144 notice for a proposed sale of 135,000 shares of common stock by Yoav Landman through Morgan Stanley Smith Barney LLC Executive Financial Services. The filing estimates an aggregate sale price of $11,615,400 and identifies the shares as founders shares.

The seller has also reported multiple recent Rule 10b5-1 plan sales of FROG common stock, including 150,000 shares for $13,499,070 on June 29, 2026 and 100,000 shares for $8,147,120 on June 1, 2026, plus several additional blocks in May–July 2026.

Key Figures

Planned shares to be sold: 135,000 shares Estimated aggregate sale price: $11,615,400.00 10b5-1 sale June 29, 2026: 150,000 shares for $13,499,070.00 +2 more

5 metrics

Planned shares to be sold 135,000 shares Proposed sale of FROG common stock reported by Yoav Landman

Estimated aggregate sale price $11,615,400.00 Estimated value for 135,000 FROG shares in the proposed sale

10b5-1 sale June 29, 2026 150,000 shares for $13,499,070.00 Rule 10b5-1 sale of FROG common stock by Yoav Landman

10b5-1 sale June 1, 2026 100,000 shares for $8,147,120.00 Rule 10b5-1 sale of FROG common stock by Yoav Landman

10b5-1 sale May 14, 2026 75,000 shares for $4,816,320.00 Rule 10b5-1 sale of FROG common stock by Yoav Landman

Key Terms

Form 144, Rule 10b5-1, founders shares, NASDQ

4 terms

Form 144 regulatory

"FROG received a Form 144 notice for a proposed sale of 135,000 shares"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Rule 10b5-1 regulatory

"The seller has also reported multiple recent Rule 10b5-1 plan sales of FROG"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

founders shares financial

"The filing estimates an aggregate sale price and identifies the shares as founders shares"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

NASDQ market

"The shares covered in the Form 144 are FROG common stock listed on NASDAQ"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does this Form 144 filing mean for FROG?

The Form 144 reports Yoav Landman’s intent to sell 135,000 FROG common shares. It is a notice of a proposed sale and does not itself execute any trades, but signals a potential future sale in the public market.

How many FROG shares is Yoav Landman planning to sell?

Yoav Landman filed to potentially sell 135,000 shares of FROG common stock. The filing lists an estimated aggregate sale price of $11,615,400 for these founders shares through Morgan Stanley Smith Barney LLC.

What is the estimated value of the planned FROG share sale?

The proposed sale of 135,000 FROG shares has an estimated aggregate value of $11,615,400. This figure reflects the seller’s approximation for the transaction reported in the Form 144 notice of proposed sale.

Were there recent Rule 10b5-1 sales of FROG shares by Yoav Landman?

Yes. The filing lists several Rule 10b5-1 sales in May–July 2026, including 150,000 shares for $13,499,070 on June 29, 2026 and 100,000 shares for $8,147,120 on June 1, 2026.

On which market are the FROG shares in this Form 144 listed?

The shares covered in the Form 144 are FROG common stock listed on NASDAQ. The notice involves potential open-market sales executed through Morgan Stanley Smith Barney LLC Executive Financial Services.

What type of shares are being sold in this FROG Form 144?

The Form 144 identifies the 135,000 FROG shares as founders shares. These are being reported for potential sale by the issuer’s affiliate, Yoav Landman, via a brokerage firm.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/13/2026 - 04:58 PM Accepted by SEC EDGAR 08/13/2026 - 04:58 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001823008
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	JFrog Ltd.
SEC File Number	001-39492
Address of Issuer	270 E. Caribbean Drive Sunnyvale CALIFORNIA 94089
Phone	4083291540
Name of Person for Whose Account the Securities are To Be Sold	YOAV LANDMAN
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	135000	11615400.00	123301311	08/13/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/16/2013	Founders Shares	Issuer			135000	11/16/2013	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	07/17/2026	45000	3925470.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	07/07/2026	700	69300.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/29/2026	150000	13499070.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/12/2026	45000	3514702.50
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/01/2026	100000	8147120.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	05/14/2026	75000	4816320.00

144: Remarks and Signature

Remarks
Date of Notice	08/13/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/01/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Yoav Landman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)