FROG insider sale notice: 30,000 shares planned; 215,000 recently sold

Rhea-AI Filing Summary

JFrog Ltd. (FROG) filed a Form 144 disclosing a proposed sale of common stock. The notice lists a broker as Merrill Lynch and an approximate sale date of 08/08/2025 for 30,000 common shares with an aggregate market value of $1,307,978.79 against 110,424,948 shares outstanding. The shares to be sold were acquired as a stock bonus on 04/28/2008. The filing also itemizes recent dispositions by JFROG LTD in the past three months, including multiple transactions totaling 215,000 shares and gross proceeds of $7,753,387.00. The form includes the required representation that the seller is not aware of undisclosed material adverse information.

Positive

• Transparent disclosure of the proposed sale details (broker, share count, aggregate market value, and approximate sale date)
• Acquisition origin provided showing the shares were received as a stock bonus on 04/28/2008, which clarifies holding history

Negative

• Significant recent dispositions in the past three months totaling 215,000 shares for $7,753,387.00, which may be viewed negatively by some investors
• Form 144 reports an intended sale of 30,000 shares valued at $1,307,978.79, representing an additional increase in available supply

Insights

Securities Analyst

TL;DR: Routine affiliate sale notice; multiple recent disposals listed, but no new corporate developments disclosed.

The Form 144 reports a proposed sale of 30,000 common shares via Merrill Lynch on 08/08/2025 with an aggregate market value of $1,307,978.79. The securities were originally received as a stock bonus on 04/28/2008. The filing also details six sales in the prior three months totaling 215,000 shares for $7,753,387.00 in gross proceeds. This is a disclosure of intent to sell and of recent sales activity; the filing does not present operational, financial, or forward-looking information about the issuer.

Corporate Governance Expert

TL;DR: Compliance-focused disclosure showing insider/affiliate sales; transparency is maintained but no governance changes reported.

The notice fulfills Rule 144 disclosure requirements by identifying the class, broker, acquisition origin (stock bonus), and proposed sale amount. It documents significant insider disposal activity over the prior three months (215,000 shares, $7.75M). There is no indication of plan adoption dates or additional governance actions in the content provided. As presented, the filing signals routine liquidity by an affiliate rather than corporate governance events.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	MERRILL LYNCH 75 ROCKEFELLER PLAZA NEW YORK NY 10019	30000	1307978.79	110424948	08/08/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON	04/28/2008	STOCK BONUS	JFROG LTD			1788689	04/28/2008	STOCK BONUS

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	06/05/2025	50000	2161020.19
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	07/07/2025	8734	369851.60
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	05/08/2025	20000	705799.32
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	05/12/2025	75000	1992874.52
JFROG LITD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	07/03/2025	41266	1739391.33
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	08/07/2025	20000	784450.04

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for JFrog (FROG) disclose?

The Form 144 discloses a proposed sale of 30,000 common shares via Merrill Lynch with an approximate sale date of 08/08/2025 and aggregate market value of $1,307,978.79.

How many shares outstanding does JFrog report on the Form 144?

The filing lists 110,424,948 shares outstanding.

When and how were the shares being sold acquired?

The securities to be sold were acquired as a stock bonus on 04/28/2008, with an indicated amount acquired of 1,788,689 shares.

What recent sales by JFROG LTD are listed in the filing?

The filing lists six sales in the prior three months: 50,000 on 06/05/2025 ($2,161,020.19); 8,734 on 07/07/2025 ($369,851.60); 20,000 on 05/08/2025 ($705,799.32); 75,000 on 05/12/2025 ($1,992,874.52); 41,266 on 07/03/2025 ($1,739,391.33); 20,000 on 08/07/2025 ($784,450.04), totaling 215,000 shares and $7,753,387.00 gross proceeds.

Who is the broker handling the proposed sale listed on the Form 144?

The broker named in the notice is Merrill Lynch, 75 Rockefeller Plaza, New York, NY 10019.