FROG Form 144 Notice: Insider Sale of 50,000 Shares via Merrill Lynch

Rhea-AI Filing Summary

JFrog Ltd. (FROG) filed a Form 144 notifying a proposed sale of 50,000 common shares through Merrill Lynch on or about 08/22/2025. The filing reports an aggregate market value of $2,353,508.90 for the proposed sale and indicates 110,424,948 shares outstanding. The shares to be sold were originally acquired as a stock bonus on 04/28/2008 (1,788,689 shares acquired). The filing also discloses multiple recent sales by JFROG LTD during the past three months, including transactions on 06/05/2025 (50,000 shares), 07/07/2025 (8,734 shares), 07/03/2025 (41,266 shares), 08/07/2025 (20,000 shares) and 08/08/2025 (50,000 shares), with gross proceeds shown for each transaction.

Positive

• Disclosure compliance observed: the filer provided acquisition details, recent sales, and broker information as required by Rule 144
• Transaction transparency: gross proceeds and exact sale dates are reported for recent trades, aiding investor clarity

Negative

• No operational or financial context in the filing; it contains only securities sale details without company performance data

Insights

Securities Analyst

TL;DR: Routine Rule 144 notice for an insider-originated sale; materiality appears limited to the disclosed share amounts.

The Form 144 documents a proposed sale of 50,000 common shares via Merrill Lynch with an aggregate market value of $2.35 million and lists total shares outstanding at 110.4 million. The securities were acquired as a stock bonus in 2008. The filing includes several recent open-market disposals by the same seller over the past three months, with gross proceeds reported for each trade. This is a standard compliance disclosure under Rule 144 and does not by itself convey operational or financial performance details about the issuer.

Risk & Compliance Analyst

TL;DR: Compliance-focused filing showing prior and proposed sales; watch for aggregation and Rule 144 timing constraints.

The notice provides acquisition details and past sales that are required to be aggregated under Rule 144 reporting. It documents the original acquisition (stock bonus dated 04/28/2008) and enumerates recent transactions with gross proceeds, demonstrating the seller's prior dispositions. From a compliance perspective, the filing satisfies disclosure obligations but contains no information about any material nonpublic developments; signatures and attestations are included to confirm lack of undisclosed material adverse information.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	MERRILL LYNCH 75 ROCKEFELLER PLAZA NEW YORK NY 10019	50000	2353508.90	110424948	08/22/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON	04/28/2008	STOCK BONUS	JFROG LTD			1788689	04/28/2008	STOCK BONUS

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	06/05/2025	50000	2161020.19
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	07/07/2025	8734	369851.60
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	08/08/2025	50000	2092428.83
JFROG LITD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	07/03/2025	41266	1739391.33
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	08/07/2025	20000	784450.04

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed by JFrog Ltd. (FROG) report?

The form reports a proposed sale of 50,000 common shares through Merrill Lynch with an aggregate market value of $2,353,508.90 and notes 110,424,948 shares outstanding.

When were the shares being sold originally acquired?

The shares were acquired as a stock bonus on 04/28/2008, with 1,788,689 shares shown as acquired on that date.

Has the filer sold any FROG shares recently?

Yes. The filing lists multiple sales in the past three months, including 50,000 shares on 06/05/2025, 8,734 on 07/07/2025, 41,266 on 07/03/2025, 20,000 on 08/07/2025, and 50,000 on 08/08/2025, with gross proceeds reported for each.

Which broker is handling the proposed sale?

The proposed sale is listed to be executed through Merrill Lynch, 75 Rockefeller Plaza, New York, NY 10019.

Does the Form 144 include any statements about undisclosed material information?

Yes. The filer signs a representation that they do not know of any material adverse information regarding the issuer that has not been publicly disclosed.